Podnews Weekly Review

Data everywhere but whose number 1?

December 09, 2022 James Cridland & Sam Sethi Season 2 Episode 5
Podnews Weekly Review
Data everywhere but whose number 1?
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James Cridland:

It's Friday the 9th of December, 2022. The last word in podcasting news. This is the Pod News Weekly review with James k Cridlin and Sam Sethy. I'm James Cridlin, the editor of Pod News. And I'm Sam

Sam Sethi:

Sethy, the host of Sam Talks Technology

James Cridland:

in the chapters today. Data. Data Everywhere. Who's. Who's down and who's number one recurring Satoshi payments or subscriptions.

Sam Sethi:

This podcast is sponsored and hosted by Bus Sprout. Last week, 3032 people started a podcast with Bus Sprout podcasting, hosting made easy with powerful tools and remarkable customer support from

James Cridland:

your daily newsletter. The POD News Weekly review

Sam Sethi:

Buzz Sprout this week, uh, posted in network statistics for November. Uh, it's the only regular IAB numbers that are posted, and it says Apple is now 38.2% of all downloads. And Spotify's number two, Google is number three in a far, far distant. , tell me more about these stats.

James Cridland:

Yeah, so Apple, according to Buzzsprout, I mean, they do these figures every single month and they're one of two, um, podcast, uh, hosting companies that release, uh, figures. But the other one is lipsin and they're releasing their own figures. They're not the IB certified ones that Libsin produces, and so therefore don't really understand what they are. So I kind of ignore them. So, Buzz Sprouts are suggesting 38.2% of all downloads go to Apple Podcasts, which is nice. Now I've sort of fiddled around with those, um, because Buzz Sprout don't give any Apple core media traffic to Apple Podcasts. But also there are quite a lot of podcasts on Apple Podcasts that never actually listens to. They're automatically downloaded. So once you sort of take all of that stuff away, you can, uh, have a look at the figures. And I reckon that Apple is doing about 29.8% of all listens Spotify, 26%. So Google Podcasts 2.7%. So you, you can see that Apple is still number one, which is, uh, really good. We've got more

Sam Sethi:

data. Spotify's Anchor continues to lose market share.

James Cridland:

Yeah, I mean the, there's a ton of data that comes out, obviously every single month. And, um, you can see that in terms of new podcast episodes, uh, Spotify's anchor is losing a bit of market share. That said, it's still very much larger than anybody else. It's 21.6% of all new podcast episodes that were published in November. But megaphone, um, published an increase in the amount of, um, podcast episodes on their platform. So actually Spotify itself has remained the same. It's just that, um, I think this is their long-term plan to move over the big shows from Anchor onto megaphone and, uh, help them earn some money. Um, so, um, interesting seeing that part. There's no other real, uh, big changes in the top 15 podcast hosts. Uh, you can also have a look at, uh, prefix tracking services where Pod Track, um, is doing, uh, very well, um, and, uh, chartable and pod sites, um, doing, uh, pretty well too. Um, uh, number two, you can look at, um, content, uh, delivery systems. CloudFront, uh, run by AWS is still number one. and does an awful lot of podcasts, but not this one. Cuz this one, uh, because we're sponsored by Buzz Sprout, we're hosted by Buzz Sprout and Buzzsprout uses a different content delivery network. I don't suppose that anybody particularly cares about any of that, but nevertheless, uh, , that's still sort of vaguely interesting. Um, uh, I think the most, uh, interesting thing is, um, the amount of, uh, episodes that aren't published during a typical Thanksgiving week in the us. Everybody kind of, um, gives up during, uh, Thanksgiving. Um, so we're actually seeing 10% more episodes this week than we did last week, uh, when Thanksgiving was on. Um, so, you know, that, that I think is always interesting to have a look at, uh, the, uh, data there. But, uh, yeah, I mean, you know, a ton of, um, a ton of, uh, charts and things every single month. Yeah.

Sam Sethi:

And, and again, that's what I say, if you, it depends who you. Read and who you look at. So I, I've now got another one that you published, which was SX M Media is now number one according to Edison. Again. Why are they number one now,

James Cridland:

James? Well, so, uh, there's number one in different things, and I think actually everybody says the same thing. So, number one, Ford downloads total downloads or listens if you like, uh, is always Apple Podcasts. No one has yet published that. Um, anybody else is number one for that. So Apple Podcast is always number one for downloads, number one for a podcast publisher in the us. Um, some people claim it's iHeart Media Pod Track two. Um, some people claim it isn. Um, uh, if you look at, uh, Triton, Triton claim, it's, uh, SX M Media, as does the Edison Podcast metrics data. Now, the Edison podcast metrics data has worked out in a slightly different way. They basically ask 11,000 people every year, what podcasts do you listen to? And then they work out who made those particular podcasts. And, uh, SX M Media is number one. Uh, Spotify, number two, iHeart Media. Number three. And the reason why that was interesting and newsworthy is that Spotify was number one last quarter or the figures that, uh, Edison brought out last quarter, cuz they're actually figures over an entire year. Um, so, uh, yes, so there's an awful lot of, uh, number ones. iHeart will still claim that they're number one cuz they're number one on, on pod track. But, um, really in reality, SX m media is number one, um, according to, uh, a number of different, uh, bits of, of, uh, data, but it, it was very close that, uh, Samsung free might have been number one,

Sam Sethi:

wasn't it? Yeah. Last week we reported that the automated podcast plays was causing, uh, A ripple in the statistics. Mm. They seem to have fixed it. Have they fixed it? James? They said they were going to, yeah, it

James Cridland:

looks as if they have pod track actually shared a bunch of data with me around how those, if you remember, um, uh, Samsung Free, which is a podcast app on Samsung phones, was automatically playing individual podcasts. And at one point they were, um, responsible for more than one in 10 downloads, which is a big number, actually 10.7%. Of all daily downloads on November the 27th. Um, but pod track's data seems to suggest that the issue has been corrected, which is good. And pod track are also gonna pull all of those, um, erroneous plays out of the rankers, which I find interesting because they're still IB compliant. So theoretically they should be in the, uh, list, but, um, they've pulled those out, um, for the, uh, podcast and publisher rankers, which we'll get in the next week or so. Um, so, uh, yeah, Samsung Freeze, um, you know, badly, uh, behaved app was, uh, quite a thing, uh, uh, the end of last

Sam Sethi:

month. Yeah, naughty, naughty Samsung, but hey, moving on. We had Trevor last week on the show. Um, I really enjoyed actually chatting to Trevor. Um, he did make a couple of salient points. One of those was that he gets recurring subscriptions through Patreon and other mechanisms. And you mentioned James, that wouldn't it be good if we could get recurring payments through Satoshi's? Of course, that led to a bigger conversation on Masteron, where I think the most intelligent conversations around podcasting are currently occurring. And you said something about, I'll just say what you said and then I'll leave the mic open. Everything hangs off the goid. Off you go, James.

James Cridland:

Well, yeah, I mean, I was basically saying, look, um, uh, there is absolutely a way, and I'm sure that there's a way of doing, uh, automated monthly, um, you know, money as you would do with, um, Patreon or something like that, but doing it with, uh, SATs, you know, instead, um, and I said, I'm sure that there, there, that there is a way you'd probably want to just check every single uh, Um, what the splits still were for that particular show. Uh, but of course if you just, um, store the goid in your system, then you should be able to find that kind of information, I guess. Um, so, uh, yeah, and we've, um, had, uh, a fair amount of, um, you know, interesting conversations both on podcast index.social, uh, but also through our boosts as well. Uh, Rasta Calavera, uh, says as for monthly contributions for value, for value, um, an app could do that easily, right? Dave Jones does it with Aron job. Seems like an app could do it easily as well. Um, and, uh, he, uh, said, uh, I appreciate it. Um, and I say he, because obviously Trevor was talking about, uh, uh, everybody with Bitcoin being blokes. But anyway, uh, he says, uh, I appreciated Trevor's criticism and agree that if monetizing is a goal, multiple ways are great. So, uh, yeah, I would certainly agree with that. Um, and yeah, and I think, you know, Kyron also said something very similar that, uh, Dave Jones has worked some wizardry. He sends a big rush boost to the mere models every week. Um, but uh, of course you do need to play around with CRO jobs and coding and everything else, and so it just needs to be a little bit easier. Are you going to make it easier, Sam, with your super secret thing that you kind of, um, half announced last week? Yeah, well,

Sam Sethi:

there's two ways that you can make this much simpler. So one way I suggested on Masteron was using. I'll be donation page where you could say, I want to donate to pod news or to your favorite other podcast. And you could then have a field which had a recurring element to it. So ticket and say weekly or monthly or whatever it would be. Um, that would be very similar to having streaming SATs. Just, you happen to have 'em streaming SATs once a week or once a month for a particular amount now. Adam put out a, um, what do they call them? All master on a toot, don't they? Yes. Um, he put out a toot that said, um, the value tag has to be protected. Um, so I, I sort of took that as feedback as, no, I don't like that method. It's a, it's a shortcut. Don't do it. But talking to Michael Boomie, that is one way you could do it. Now, the other way to do it is you would need ReadWrite access and authorization to someone's wallet in order to have that payment automatically go out of their wallet into a podcast's payment. Um, and again, that is something that we are looking at because, uh, you can very, very simply create a UI that would just allow the user or the listener to set their monthly payment. That is not hard. The hard part is getting the authorization to them once they've agreed it, to take that payment out and put it in and using the OB b api.

James Cridland:

It is possible. Yeah, and I think, uh, you know, I, I would completely agree with Adam that the value tag is a hugely important thing. And the last thing that we want is for there to be, you know, 50 different apps out there, which you have to claim your podcast on, uh, 50 different ways, cuz that, that, no, nobody's gonna do that. And at the end of the day it's just, it's just a nightmare . So I can completely get that actually. Uh, what you want in terms of receiving payments is you want one place to get the information on how to pay that, uh, that particular podcaster. Um, I think it differs if, uh, the payments obviously work in a different way. Um, but I can completely get that, uh, yeah. What the last thing that we want really is, is for, you know, lots of different people to have to claim it in lots of different places.

Sam Sethi:

Yeah. And that is the trouble at the moment. Lightning payments, um, are not seamless. So although you have a lightning address, it is still not easy to, uh, interchange payments between those lightning addresses. It's coming, but it's not quite there yet.

James Cridland:

Yeah. But I think you don't have to have anybody's permission to pay someone. , do you, you only need permission to get money from someone else, which is a very different conversation. Yeah,

Sam Sethi:

exactly. Yes. But it's that authorization of their lightning wallet. And if it then happens to be a payment into another lightning wallet, that's not hard. It's the authorization

James Cridland:

part. That's hard. Yeah. But it, it, it's the difference, isn't it? Between pull and push. Yes. Um, so direct debit, uh, I suppose it's the same as the direct debit Exactly. Versus a credit card. So I can. If I want to take money from you on a monthly basis with a credit card, then um, you can fill out a form, but you'd have to come and fill out a form on my, on my website and give me the authorization and blah, blah, blah, which is, I think what you're talking about. Um, Yeah, and I suppose d debit is the same thing, so I'm not really making an awful lot of sense here, but it's, but it's, it's different rather than push. Yeah. No,

Sam Sethi:

I actually thought you were making sense. No, I thought you had a great analogy there. The direct debit is the, the mechanism, so you are signing a form to the, in effect, a bank, but this. There is no intermediary that says, I'm willing to pay this amount of satos every month. Thank you very much. And you have my authorization as opposed to here's a booster gram, a one-off credit card payment that I am going to do. And I You don't have authorization. I set the authorization when I make that

James Cridland:

payment. Yeah, yeah. And, uh, yes, maybe I, maybe I'm thinking about direct debits versus, versus standing orders. Um, and now we're getting very , very UK finance , cuz I'm sure that they're not called that. I'm, I'm, I'm sure that they're not called that in the us um, . Um, but anyway, let's not go down that particular rabbit hole. But it's very exciting that actually, um, there are people having a look at monthly contributions because I think, you know, Trevor. Um, he, he said a few things and I'm, and I'm grateful for people to have actually listened to what he had to say rather than, uh, rather than doing a li a little bit of Googling and going, I'm not listening to that. Uh, it was very good that they actually had a listen, I think he said two things. He said that, um, Bitcoin isn't really big enough yet, which is something that will change given time. But I think the other one was that actually at the moment, streaming sat and booster Grahams require a listener to listen. Um, and it's a good thing if a listener can also say, you know what? I love Sam's work so much that I'm just gonna pay him automatically, uh, an amount of, uh, money every single month. And, um, regardless of whether of, whether I actually have a listen or not. Uh, and I think it's great if we can build that into the, uh, value for value thing. It still absolutely is value. Um, you know, it's still me saying I really appreciate what you do, but I want to, I don't want to have to work to give you money. I just wanna basically say here, have some, you know, have some, uh, uh, automated, uh, cash every single month. Uh, and that should be a good thing.

Sam Sethi:

Yeah. And I, I think the only thing that Trevor also said was, how do people get wallets? How do people make those payments? How do they get fee currency transfer? All I can say is it's all coming. I mean, those things are gonna happen.

James Cridland:

Oh, yes. Uh, all of that is coming. And I should also, uh, say that, uh, we've had a, uh, boost from a lady. Woohoo. Uh, my name is spelled Eileen, but spelt the Dutch Way. Um, shout out to Fountain, by the way, who make it possible to earn SATs while listening so I can send these boosts while still figuring out how to buy them. Uh, so maybe that's, uh, feedback that I should take back to Fountain. I'm an advisor, so, uh, yeah. But, uh, yeah, so that's, so we've actually had boost. From a woman's sound,

Sam Sethi:

I only just wanna sing. Come on, Eileen. That's all that's in my head right

James Cridland:

now. , oh, here we go. Um, uh, in other, uh, payment, uh, news PocketCasts has raised its annual subscription priced by 41 cents a month. Um, they've changed their app from 9 99 to 14 point 99, and it's only for the additional services that you want, uh, to, uh, uh, pay for. But it's a good service and I would recommend that you bought it. Um, as I have done, uh, radio Public Pro, um, was a thing that, um, radio public used to run. Which was $12 a month, which was, uh, you would get, uh, for your podcast, you would get an nice podcast website and an embedded player and some form of tipping service through, I'm Go, I'm gonna guess Stripe. Um, and, uh, they've canned that. Um, I'm surprised that it was still going to be quite frank with you. But anyway, they've canned it. It's no longer existing. Um, they're continuing with radio Public basic, and of course, radio Public is now owned by Acast and has been since February of last year. Um, and you say rumors of, um, what, uh, subscriptions?

Sam Sethi:

Yeah. Uh, Christmas, E are posted, uh, that. Spotify might be bringing out a new tier of 1999, um, next year with Spotify. So you've got your 9 99, your 1499 family, and this is your 1999. I think the idea is they're gonna bring out, um, the hd uh, audio, which was the promised high definition audio version of their music. Oh, yes, yes. Plus a few other things. I'm sure they're trying to get audio books somewhere into there so that they don't have the apple bounce out. Um, so yeah, and again, I'm not a massive fan of subscriptions. I will be honest and say, I would like to see as I, I'm very keen to, uh, develop a streaming Satoshi Valley for Valley payment System and I think subscriptions are a, well, we don't know what price to set or set a median price, whether you are a high user or a low user and, uh, just pay what you can in terms of this value. And I'm not sure it's the best way, cuz I don't know whether I get full. With my subscriptions,

James Cridland:

but hey. Yeah. And uh, I know that, uh, there's a friend of, uh, mine who has switched their Netflix subscription to the one with advertising and just the amount of advertising in there, I mean, it's half the price, but the amount of advertising that you have to wade through, uh, has really made them think again, uh, they happen to work in TV advertising and so therefore it was probably worth their while doing, but the amount of TV ads that they've had to wade their way through is really quite, uh, quite, uh, something. But, uh, but yes, and I think actually, you know, a lot of these, um, A lot of these services who are using advertising as a way of bumping up the value that they get from consumers, um, is, uh, you, you know, they really need a bit of a think about what works well for a consumer. I was watching a, uh, a TV channel, a streamed TV channel the other day, and I saw an ad. In the, um, in the ad break for a dating app. Um, and then that ad finished and then started again, and then I watched the ad for a third time. Then there was an ad for something else, and then there was the same ad for a streaming app. Uh, so four times in one ad break was, um, yeah, quite a, quite a thing. And given that I got married in August of this year, , it seems a bit of a waste of time, although, you know, who knows? uh, so , so, so yeah. So, uh, yes, that's not very good. Perhaps they need some form of artificial intelligence to help

Sam Sethi:

them there. Well, yes, you've been playing with the, the app of the week, I suppose, or uh, chat, G b T from Open ai. Seems everyone's been having a little play. You did as well. James, what did you.

James Cridland:

Yes, I did. So I asked chat, g p t to write a article for me, a 300 world article about what exciting changes 2023 will bring in the podcasting and audio industry. And I also asked it to finish by making a joke about podcasting. Uh, let me, uh, read, uh, some of this, but it, it, it won't be me reading it. It'll be the artificial voice from Descript 2023 is shaping up to be an exciting year for the podcasting and audio industry. One of the biggest trends is the use of AI and machine learning to create personalized audio experiences for listeners, another trend to watch is the continued growth of audio books, and 2023 is likely to see the continued rise of smart speakers and other voice activated devices, as they say, it's all fun and games until someone starts a podcast. So, uh, this is me again, by the way. Sam. Couldn't tell, uh, couldn't Seamless. Great joke, uh, at the end. Uh, hilarious. Um, but, uh, what was interesting, the whole thing, um, was, uh, chat g p t basically saying, you know, smart speakers and other voice activated devices are going to be more of a thing next year probably in terms of consumption. They will be, even though they've not been very commercially successful, um, as well as audiobooks, as well as, Um, I, you know, I think it's really, really smart. I'm not sure I agree

Sam Sethi:

with the smart speakers given, uh, Amazon's 10 billion hole, but, um, there you go. But other than that, it's

James Cridland:

probably true. Yeah. I, and you know, and, and Adam Curry also posted that as well, and I think there's a big difference between whether or not you can make any money out of it and whether or not people are actually using the technology. And any radio company will tell you that smart speakers are massive and they are getting bigger and bigger in terms of consumption of. Audio. So, uh, yes, they may not be making Amazon or Google any money, uh, but um, consumers don't care about that. Consumers care about whether or not they're gonna use the things or not. Yeah, it's

Sam Sethi:

crack cocaine marketing, feed the market and then, uh, reap the benefits.

James Cridland:

But that'll help us monetize this podcast. . Yes. Dave, Dave Weiner has been saying stuff, hasn't he as well? Yeah, he's been

Sam Sethi:

using chat, G B T along with everyone else. So he asked, why isn't podcasting owned by a single tech company and why is it competitive? Uh, I can't do Dave Weiner's voice. So, uh, podcasting is a decentralized and open medium, which means that is not owned or controlled by any single technology company. I won't read the whole thing. , but he did go on and say, um, you know, it's basically a very good answer. So he was very happy with what chat G b T did. I mean, there's been people who, Harry Morton has said that now he's gonna use it now for some code snippets. There's other people who've been very impressed with it. Where do you think AI and stuff like Open AI with Whisper and Chat GB t's gonna take us? James?

James Cridland:

Uh, I mean, I, I read it and I'm thinking, oh gosh, because Y yeah, you know, chat G P T is fine. It writes quite well, but it's very dull and it's not actually very accurate. Most of, most of the time. Um, and I think, uh, at the end of it, you know, I kind of get frustrated by, um, some of the writing that I'm already seeing on the internet, which just doesn't look very good. And I assumed that it was somebody whose third language is English, you know, um, didn't really understand any of, of of, you know, it's just not a very good article. But what I'm re um, dimly realizing is that actually people are already using these kind of tools to write articles. Um, and you are not gonna see any of that on the pod news newsletter, I'll tell you now. Um, so at least not. . So, uh, yeah. But you know, who knows what's gonna happen in the future in terms of podcasting. I think you can still hear, as you heard from that little clip earlier, I think you can still hear when an artificial voice is still artificial.

Sam Sethi:

Yeah. Al Brook, uh, uh, Buzzsprout had a really, oh, might have been, Kevin had a really good suggestion, which, um, I've taken on board. So they said in the podcast taxonomy, should we add an extra field, which was AI, so that you could tag a person as an AI in a podcast. So if we did get podcasts that were coming out, that were automated, Hmm. Then at least we should tag them so that people know, cuz not everyone's gonna work out what's an ai, they are getting much better. Uh, but we should, as the creators at least tag content so that it's made more aware for the listener. Yeah.

James Cridland:

But they're, they're, uh, they're again, uh, you know, that would rely on people being honest and open and, uh, I mean, I am absolutely convinced that when my daughter is at university, she will be using AI to write her essays. Um, absolutely convinced that that's gonna happen. And it's gonna be really difficult to work out whether or not she's actually in averted com is cheated in that way. Um, so whether or not people will actually put flag, I mean, you know, quite a lot of podcasters don't understand how the explicit tag works, let alone anything else. . Uh, we will see, um, Stephen Goldstein, uh, has also written a very good blog post all about what happened in 2022 and what 2023 might, um, Happen and we will do, uh, a review of, uh, 2022 next, next week and, uh, make our predictions for 2023. It says here, . So that looks fun. You do well, James? Yes. . Sam Sethi: So you have Indeed, you are the font of all knowledge we should ask you . No, genuinely. I mean, I think it will be the good thing for you and I to look back on. Yeah. You know, we've done this every week for the whole year. Let's look back on what were the big stories and also I think what was the trend and I think, um, make a few predictions. Yeah. Uh, yeah, I've got a couple. Hmm. Anyway, you'll have to wait till next week. Ah, well I'm, I'm looking forward to those I'm sure the 81 . I am also looking forward, uh, to, uh, PR companies stopping sending me pieces of, um, of lackluster copy about some of their drab podcasts that they've produced during the year and said, you know, if you are putting together a look back at the year of. Of, of podcasting. And I'm there going, I write a daily newsletter where, why am I going to write a ? Look back in the year, pod news don't net slash archive. That's your look back at the year . But anyway, we'll see. Um, now

Sam Sethi:

moving on, uh, you posted an updated list of podcasting hosted companies on pod news this week. James, why did you decide to

James Cridland:

update it? Yeah, there's an awful lot of podcast. Hosts, uh, out there podcast hosting companies. And, um, I updated it, um, partially because, um, there'd been a bunch added and a bunch added without logos. And one of those that was added without a logo was co-host that happens to be sponsoring POD news. And they said, uh, why, why do we not have a logo there? And I thought, yes, that's a good point. Um, the list is actually open. It's on a GitHub, uh, page. It's on the Opor, um, GitHub, uh, repo, uh, area. And uh, but it's a full list that is also used by people like John Sperlock, uh, and others as well. So, uh, it's worthwhile going to take a peek at it's at pod news.net/article/hosts. Um, and, um, and as associated with that is also. A, uh, another piece of, um, code which looks at podcast host changes. So that's people changing from one podcast host to another. And typically we see about half a percent of podcasters who switch over a monthly period from one podcast host to another, which is actually, you know, I mean it's a sensible amounts around 900 or so from our, uh, sample. Um, one of the things that I do always notice every single month is people moving to anchor and also people moving to megaphone. Um, and, uh, there's a lot of people moving to anchor. Think frankly, that's just people moving to a free podcast host. Maybe they don't want to pay lips in anymore. Maybe they don't wanna pay Bob, uh, Podbean anymore. Uh, they just want to host a podcast for free and just dump it there and that's absolutely fine. But I think also, It's fascinating seeing the amount of podcasts that are switching from various places to megaphone, uh, which of course is still part of, uh, Spotify. So, you know, worthwhile taking a peek at that. Yeah,

Sam Sethi:

it is good data. Now, James, I wanted to ask you whatever happened to all the podcast hosts who were getting together to promote podcasting two?

James Cridland:

Oh. Um, I can tell you a very s a very little amount of that, uh, not very much is the quick answer, but, um, if you listen to the new media show this week with, um, uh, Todd and Rob get your old.com. That's right Todd. Then you'll find, uh, in there, um, uh, that Rob mentions something about that group and Todd says, ah, yeah, don't, I don't think anything's been announced yet. Uh, and that's about as far as it's, uh, as it's got. Um, and I think this does show that, um, groups of large companies trying to get together to move this industry forward doesn't really work. Um, that was, uh, that came off a, uh, dinner that I was at in Dallas, um, in podcast movement in August. And here. In December and we still don't have that thing, whatever that thing is. So hugely looking forward to the future of that. I think Rob called it a podcast standards group or something. Um, my understanding is that it was all about open podcast standards and RSS and, and all of that, but, uh, we've still heard nothing. So yeah, who knows when that might happen. Maybe it's gonna be announced at Pod Fest, who knows?

Sam Sethi:

Now, one of the things I've always wanted, James, and I know I've asked you this in the past, is, is there a table of what tags from the podcast in 2.0? These hosts support? Um, because I think, and I don't understand why some of them aren't doing certain things, like supporting the value tag or supporting, uh, the person tag, some of these simpler tags that can be done straight away. Um, and yet, Hosts aren't doing it. And I don't know whether a table, a bit like the HTML five table that used to be published, which showed browsers and the level of support

James Cridland:

Oh yeah. Can I use.com? Yeah, yeah, yeah. And I just wonder

Sam Sethi:

whether we can do one for the industry showing what hosts support what podcasting today. It would also. Uh, you know, highlight very quickly that Apple and Spotify don't support any of it, but that would be another benefit from it as

James Cridland:

well. Yeah, that would be interesting. I mean, the sum of that, which is already in, um, the data that you'll find@podnews.net slash new podcast apps where you can go and have a lookout, which podcast hosts support which tags. Um, but it's not, uh, very comprehensive and the difficulty is that, I mean, Lipson, uh, I mean arguably support all of them because you can put whatever you like into a lipson RSS feed, but also Libson supports nothing. Um, because unfortunately, um, the, the only progressive person who was working for that company appears to have left. So you end up with, um, you know, some interesting, you know, sort of work there of what do you actually call support, but I think support within the UI. I think it would be interesting to have a look at who supports what, and you're absolutely right, some form of a table, some form of, um, of a can I use thing? Um, I have looked at podcast hosts that I wanted to move certain things to, and I have not moved to them precisely because they don't, they didn't support the tags that I wanted to. So, um, I think it would be a useful thing to end up working on. Yeah, I don't

Sam Sethi:

mean it as a name and shame, but I do mean it as a, some podcast hosts are working their backsides off and really supporting it and moving the needle, and others haven't done that. Well much. Now there are more women coming into podcasting. James, there was a report last week that you published from Xsm Media and Edison Research that said 47 million women have listened in the past a month. That's 35% of all women aged 18 plus. So that sounds like a very positive thing. Well, that was us, of course. But that sounds very positive, James.

James Cridland:

Yeah. Uh, uh, I mean, it, it says that 48% of all US podcast listeners are female. And, uh, that's a pretty good match for the US population as a whole. Um, this is, um, from the Women's Podcast report 2022. I find it interesting that you have this, which basically sounds as if, um, everything is getting much more balanced in terms of consumption, but then you have sounds profitable data around podcast creators, which, um, seems to show that there are many more of us, uh, Sam, uh, you know, devilishly handsome, uh, men, um, uh, rather than women face for radio, face for radio rather than women working on, uh, creating shows. So there's still. Disparity there, I think. Um, but, uh, yeah, um, some good research from, uh, Edison Research, uh, around women listeners, which I'm sure will be very interesting to the SHE Podcast's, uh, team. Uh, and also in terms of, uh, research, um, that came out on Wednesday. Uh, some brand new research from Edison Research and Sounds Profitable. Um, looking at brand safety and what people basically think of, um, you know, weird content, you know, unpleasant content in podcasting and the advertisers that are supporting those. And basically it basically says, don't be racist. That's the . That's basically the headline that, that. That's a good summary. I like that summary. Yeah. Yeah. Which I is, I think, you know, absolutely fine. Anyway, you'll find that@soundsprofitable.com. Um, and you'll find the Women's Podcast report 2022. They've only released a first look, um, a little bit of a fact sheet. They, um, will be doing a bit more of a webinar. I think it's next week. Uh, and you'll find more details on that@podnews.net.

Sam Sethi:

Now, talking of reports, uh, everyone seems to be doing a wrapped for the end of the year. It started off with Spotify, uh, and then there was YouTube and, and various others who were doing it. We got ours, James, for, uh, our podcast. Um, what did you think of the Spotify 2022 podcast or. Video or gif or whatever

James Cridland:

it would be called. Yeah, it was some fancy, you know, um, uh, HTML five website. Listen to me, how old do I sound? HTML five website. Uh, anyway, uh, they call it a treasure trove of growth, insights and data and being fair. It's certainly something, if you want some random, catchy phrases to put on your press kit, then it's certainly somewhere to go. podcasters.spotify.com. For example, we this year have already made. 3057 minutes of audio, which is more than most people have in our category. We're in the top 15 podcasts for something or other, and I can't quite remember what, but nevertheless, we're, we're in the top 15. Um, and, uh, we this year have had a 69% increase in followers. So some fantastic numbers. And frankly, I would expect, um, for the first, uh, couple of months of next year seeing these types of bits of data in a bunch of, uh, press releases. You know, and why not? I should also say that we have virtually no one who listens to this show on Spotify. Great. It's a tiny, tiny amount of our audience. So, so I do think it's very clever that Spotify has managed to basically pull a bunch of really good looking data, um, from. This particular podcast, which is not a good podcast in the Spotify ecosystem. Um, and I would compare it with Google, which gives you just raw numbers every single month, and you've got no idea whether they're good or bad. And the Google figures are, are fairly awful as well, or with the figures that you get from Apple, which, you know, obviously Apple ne never sends you any numbers. And the only numbers that you can just get are from the Apple, uh, dashboard. Um, it surprises me that Apple haven't done a podcast, a wrapped type of thing th this year as well, that you could actually share, um, with, uh, audiences. But, uh, maybe that's something that they might do for next year. Hmm. Can't

Sam Sethi:

beat them, join them now. Uh, the other value I think though, from all this data, um, I was listening to another podcast and they were talking about. These ranks and charts are great for Spotify. It seems that if you look at the top 10, um, 4 20, 22 on Spotify, seven of those top 10 were exclusives to Spotify, and one was a recent purchase and they were pointing out that probably it's a great way for Spotify just to go. Who's the most popular in the top 10? Which one don't? We'll

James Cridland:

go and buy it. Yeah, absolutely. And it's the same reason I think why Acast bought Pod Chaser so that they can look for big hits, uh, such as that. Uh, and obviously Spotify have also bought, uh, chartable and pod sites as well. Um, I think that absolutely there's a real benefit there. I would say from the Spotify top tens. Uh, of course Joe Rogan is going to be really, really high in there because Spotify's the only place you can listen to Joe Rogan or to, you know, Meghan Markle or anybody else. Um, and, and you know, I read a, uh, piece in an Australian website, uh, a couple of days ago who a very dismissive of the fact that, um, that Australians seem to be listening to Joe Rogan more than any other podcast. And I said to them, no, that's not what the data says. , you know what the data says is on Spotify. People in Australia are listening to Joe Rogan more than more than anybody else. But that's kind of like saying that Walmart owned brand, you know, potato chips are the best selling in America. They, they're only the best selling in America, in Walmart stores, um, because you can't buy them anywhere else. Um, and uh, so I think we, we just need to be a little bit careful of, uh, having a look at those, um, top tens. But as you say, it's a great talent opportunity for, uh, Spotify to buy new shows that, um, they want to add to their platform. Now,

Sam Sethi:

talking of talent as you just did, it's time for people.

James Cridland:

It is indeed we start with some, um, sad news. Uh, norm Patis, who was the founder of Westwood One and Podcast one, I believe that the phrase is a colorful character. Um, he died last weekend. He was 79. Quite, uh, uh, quite unexpected, uh, to most people in the, uh, industry. So we wish, of course, the rest of his family. Well. Uh, Rob Greenley has moved on to Podbean. Um, he, uh, had been at Lipson since 2019. He's also worked for Spriker. Uh, he's worked for Podcast one, he's worked for Microsoft and various other places. Um, he's now SVP of Content and partnerships at Podbean. Uh, one of the amusing things is that, uh, he's been sent an Apple computer to, uh, use. Finally, we only managed to get him off his Windows phone a couple of years ago, and now he's gone, he's gone wholly, uh, over to the. To the, uh, dark side, um, which I find, uh, hilarious. So many congratulations to Rob. Congratulations also to Kathy Doyle, who is to leave, uh, McMillan. She's worked for the company for 11 years as VP of podcasting and content development. She is, um, going off for a life, uh, of consultancy and starting with, um, podcast strategy for a, uh, charity called Hire Heroes usa. Um, and a couple of. , uh, additional, um, uh, additions to, uh, companies. Uh, Emma Jane Kirby, uh, who's a BBC reporter who spent 30 years at the bbc. She'd never worked anywhere else, but now she is cuz she's working at a podcast company called Blanchard House as a producer. Looking forward to speaking to, uh, one of their, um, co-founders in, uh, January on this very, uh, podcast. So that should be fun. Uh, Klaus Tune or Thun, I'm not quite sure which. But anyway, Klaus has joined Pomo as Global Director of programming. Uh, he used to work for Apple Music and for iTunes. Uh, he's also worked for Carlsberg because he is a Dane and everybody in Denmark must have worked for Carlsberg at one point, you would've thought. Um, and there's all kinds of stuff going on at, uh, Harry and Megan's company as well. Uh, arch, well, um, The head of audio, Rebecca Sons has apparently resigned. Serena Regan is her replacement. Uh, the CEO of Arch Well has also resigned, although apparently she was only standing in during Harry and Megan's parental leave. Uh, who knows? And frankly, who cares? But anyway, I'm sure that Rebecca, uh, will be a, um, a top quality hire for, uh, somebody else. And I'm sure that she's desperately looking forward to getting out of that, uh, kind of goldfish bowl . Um, the amount of press around that podcast is really quite something. But anyway, if you're looking for a job, pod News has podcasting jobs across the industry. and across the world at their free to post as well. It'll just take two minutes to add a new role at pod news.net/jobs.

Sam Sethi:

I wonder if Pody MO'S news strap line would be exceedingly good podcasts , the tech

James Cridland:

stuff, tech stuff on the pod news weekly review. Yes, it's the stuff you'll find every Monday in the Pod News newsletter. And here's where we do all of the, uh, tech talk. Uh, Dave Jones, uh, gave us a booster gram, uh, with this news Pod ping.cloud 2.0 is live, woo, which is all very exciting. What does that mean,

Sam Sethi:

Sam? Well, if it's what I think it means now, Brian of London had a hive, uh, on the hive. Blockchain had a service that looked for podcasts that supported the pod ping, um, system notification system. We tried to use it in the 1.0 version with PHP and it was a little bit flaky and we couldn't work out how to query the database and did we know which podcast, et cetera, et cetera. So I am hoping that the work that Dave's done with Pod Ping and Cloud 2.0, um, has made it so much simpler. Cause I believe he's integrated it with the index as well, if that's what I take away.

James Cridland:

Yeah. And I know that there's also a new Jason Schema in there, which will allow you to, you know, ha have reason codes and all of that kind of, uh, stuff in there as well, particularly around, uh, live shows, um, when listening to the new media show. Uh, a couple of days ago, I think what was, uh, very clear to me was just the amount of boosts that, that they were getting as they were going live. Now we record this at, uh, I think it's what, um, uh, four in the morning or something in the US at the moment. So it's, it's not a great time to do a live show. Um, but you can very clearly see that that show had a lot of people who were sending messages. Uh, once cross app comments is all working, then that should be, you know, pretty amazing too. So, um, yeah, I think that's, uh, that's a very exciting thing. Um, and there is a link to what is RSS Cloud, which we will link to, um, to, uh, from the show notes and, uh, from the pod news newsletter on Monday as well.

Sam Sethi:

Hmm. Dave Wine is pushing that. He's saying that the RSS cloud, which is part I did look of the original, uh, podcast rss. Feed structure. So in the channel, uh, tag mm-hmm. , there is an RSS cloud tag. Um, I, I have pinged Dave on a couple of occasions and said, well, what is this? And, and is it defunct? Or, and then he went, no, it's still alive. And I use it very much. And then I did ask the question, well, what else could you put into that field? Could you put the pod ping, uh, update into that RSS cloud field and have it as part of your rss? I don't know.

James Cridland:

Yes. It would be interesting to, um, uh, dive into that. I mean, we should probably not. Uh, fiddle around too much with the , with the very nascent standards that we have. But, uh, yeah, that was, uh, good to end up seeing. Also good is, um, a number of new validators. Um, if you are working on your own RSS feed and you need to validate that somewhere, RSS Blue has a quite a nice fancy one. The Live Wire podcast validator as well is, uh, super good. One of the things that the Live Wire one does is it also deals with cross app comments as well. So if you support Cross App comments, then you can even see those in the validator. Um, I liked it so much that every page now in the pod news, um, podcasting pages, um, now has a direct link to the Live Wire podcast validator, as well as the one that, um, Todd Cochran's company runs as well. Um, so if you want to, um, have a peek at that, then uh, just do a search for your favorite podcast, um, on the pod news.net website, and, um, , you'll find a link to it from, uh, there, but it works, uh, you know, really nicely, uh, which is, uh, a good thing. And talking about cross app comments, pod news now properly supports them. So we've stopped, uh, linking to, uh, Twitter because, you know, Elon Musk is a fool. So instead we are linking to, um, the, um, the master on, you know, uh, activity pub stuff, which we frankly should have been doing in the first place. Um, and you'll find the social interact tag in our RSS feed. I would really like to know all of the apps which are using cross out comments properly using Activity Pub. Um, and, uh, it'd be really good to have a look at that. I think one of the problems with that spec has always been that it's been overly broad and you could support Twitter and you could support something else and, and, you know, a VA vague amount of random. um, uh, commenting systems. Um, but I'd really like to understand who is using Activity Pub properly because of course, um, now that many more people are using Master Don, it works entirely perfectly with that. So that should be really good to have a look at.

Sam Sethi:

You said which apps are using it, but which hosts are supporting it as well, James, because you know from the app developer side, the point at which you put the social interact tag, the link or the URL to the master on has to be a UI in the host, right? When we create the episode, it does, it can't be in the app, so the app will expose it. . Yeah. But the host has to provide it. And then we go back to earlier what I said. I don't think hosts are actually pro providing significant, uh, tag support in the ui. Yeah. Fast enough. Yeah. I just don't think

James Cridland:

they're doing it. Yeah, no, I would completely agree with you on that. And I think that, uh, yes, there's, um, you know, there needs to be more, uh, work. It's that chicken and egg of, uh, if there are no apps out there, then um, no podcast, uh, hosting company is gonna want to, um, spend the time, you know, sticking it in and, uh, no podcast hosting company is gonna spend the time sticking it in. If there are no apps out there. It's, it's just this whole, you know, round roundabout thing. So, um, yeah, I, I kind of underst. Sort of, uh, side

Sam Sethi:

of it. But I mean, you know, I have the same problem with podcast dot txt. You know, apart from transistor, I can't find many other hosts that are supporting you. So then we have the issue of, well, let's turn off the email. Well, don't turn off the email if you haven't put in the podcast txt support, because as an app developer, how can we verify, you know, you, we have this disjoint thinking still, I it still isn't. Quite

James Cridland:

well. Yeah, I would, uh, I would agree with that. And I should say, uh, buzz Brow, our sponsor will be supporting podcast TX t uh, early next month, uh, which should be, uh, quite nice, not, not sure whether or not that's actually, uh, an official, uh, announcement, but, uh, , maybe I shouldn't have mentioned it, but if I should, if I shouldn't have mentioned it, then hopefully I won't get into, uh, trouble. Not that we are renegotiating for next year or anything. Uh,

Sam Sethi:

can you just go up to the top of that announcement? See, does it say barbell before you announced it? it was just a chat with Al, so who knows, who knows how much trouble I've got us into. Let's move on. Um,

James Cridland:

move on then. Yes. Uh, John Sperlock is doing some nice stuff with the podcast in Index Statistics, which Pod news is also, uh, pulling, uh, for some of the, uh, data that you'll see in our newsletter, which is, uh, nice. I have also grabbed, um, some, uh, very bad PHP code. Uh, I think we mentioned this last week. Um, I published the PHP code to pull, uh, o P three redirect logs, um, for particular days. Um, but having said that, uh, um, uh, chatting with John Sperlock today over email, I think he's quite close to releasing something which might actually be proper download numbers from the OP three, uh, data. So it'll be interesting to see if he gives us that as a Christmas present cuz I am so looking forward to retiring an awful lot of my, uh, crappy code That will be a God wonder.

Sam Sethi:

I'm glad you finished that sentence. I thought you just, I thought you just said, I'm gonna retire. There's an announcement there. I had to retire my awful code. So that would be,

James Cridland:

uh, a good thing. Um, there's a brand new, uh, version of Pocket Casts, which is our version 7.27, which now, uh, knows what it's called. Um, it's using. Uh, that weird fix that Apple released in July. AV U url, asset http, user agent key, uh, snappy name, snappy thing. Um, and so basically it will now no longer ever appear as Apple core media, which is a very good thing. And, uh, we've confirmed that, uh, apple Podcasts has yet to do that. Uh, I think I have very severely upset my, uh, contact at Apple, um, by asking them very politely, when are you going to, uh, implement your own code? Uh, and, uh, he seems, he seems very upset. So, uh, let's move on, uh, from, uh, that. Um, and, um, yes, and there are, you know, a couple of other interesting, uh, things going on out there. Pod Chaser has launched an alert system. Um, so you can track podcast episodes for a Target key phrase and you get your first alert free, which is quite cool. Uh, pod verse are working on CarPlay, um, at the moment, although the last that I saw on podcast dot, on podcast index.social, um, I think they had found a bit of a, a bit of a blocker on that. And maybe they're not working on a CarPlay mobile version at the moment. Um, Because there seems to be some, uh, problem with that. But, uh, anyway, um, and yeah, looking

Sam Sethi:

for a

James Cridland:

decent React developer. Yes. Yes, exactly. Which will be yes. Quite a thing. Uh, and then finally, uh, c Massina friend of the show has posted that, uh, Spotify is adding hashtags in some way, shape, or form. Now, as we know, Christmas, uh, invented hashtags. Uh, he, he, he, he. He was the person who did that. So I think it's interesting to see that there is now a piece of code in, uh, some new Spotify, uh, releases, which do, uh, actually talk about, uh, hashtags in there as well, by the way, as the hi-fi service, which is there, um, uh, high definition audio sound. Uh, so, um, you know, in I, i dunno whether 1999, yes. I dunno whether Chris, uh, gets any, gets any money out of the hashtags. I'm sure. I'm sure he doesn't, but nevertheless, no. Uh, it's a nice, it's a nice thing. So, uh, yes. I wonder what they'll be using

Sam Sethi:

them for. Hmm. And hashtags are coming to Master Dawn. It looks like, uh, the, there was an update so you can now follow hashtag tanks your interest in and get more posts in your home feed as well. Oh yeah.

James Cridland:

You've been able to do that for a long, long time On the web. Um, it's just the, uh, the Master Dawn app, which actually isn't a very good app. Um, but, uh, the Master on App now allows you to follow hashtags as well. And if you are using Master Dawn Oroma and you want to just get some new stuff into your feed, go follow a ton of hashtags, just search for them and then press the follow button, um, because that's the way that you'll find new people who you might wanna follow in the future. Moving

Sam Sethi:

on now, let's have a look around the world in Australia, in your backyard. James, the subject of the Teacher's Pet Podcast. Chris Dawson was sentenced to 24 years in prison for murdering his wife.

James Cridland:

Mm, yes, he was, uh, he'll be eligible for parole in 2040. And given that he's, uh, 74 now, um, that's probably the last that we've ever seen of him. So, uh, still there we go. Yes. Uh, in Sweden, consumers are expected to have spent $14.5 million this year on podcast subscriptions. The podcast Add A Rich

Sam Sethi:

in Sweden, . That's

James Cridland:

ridiculous. . Well, that, that's in terms of the total market. The podcast ad market is worth 34.5 million. Um, if you add those, uh, together and you, um, and you, um, uh, size it up to make it as big as the US market, then that gives you 319 million for subscription revenue. Which may or may not be true, um, and it gives you 759 million for ad revenue. Now that is pretty well where the podcast industry is in the us. Um, so if the Swedes are paying the same in terms of podcast subscriptions as people in the US are, um, then that would lead you to suspect that podcasting has hit a billion dollars in terms of, uh, revenue. and that there's quite some significant money out there to do with podcast subscriptions, um, which may or may not be, uh, true, but I thought that that was some really interesting data. It came from Media Vision and the Institute for Ad Measurement, uh, in, uh, Sweden. So, um, yeah, I, I, I just thought that was worthwhile. Hmm.

Sam Sethi:

Now over in the Middle East, uh, Turkey and Morocco, uh, target spot is expanding out into those markets. It's an audio ad company. I've not used it. Have you

James Cridland:

tried it, James? Yeah, it's, uh, it owns Winamp, it owns, uh, various other things, or rather, I think it used to own Win Amp. I think it, uh, recently, uh, changed, uh, hands. But anyway, how, however that works interesting that they see there being ad revenue in Saudi Arabia and the UAE particularly, which of course are places that we've heard quite a lot of recently. Uh, in Germany, a podcast analytics startup, Vox has raised a precede round of, uh, 1.2 million, which is, uh, interesting to see. And Pod X Group has just acquired a majority stake in a podcast, um, podcast Powerhouse. It's a, um, uh, a podcast company in Argentina called, Pasta. Um, it's its first investment in Latin America, but uh, what the company has already invested in is a podcast publisher in the uk, uh, and one in, I think the Netherlands. I want to say the Netherlands, and I'm probably going to be entirely wrong there. Um, let me uh, tell you exactly where, uh, in, uh, France. In France, they've bought close. Close. So, uh, we dunno how much, um, yeah. Close. We dunno how much, um, but, uh, yeah. But, um, but, uh, who knows? There. Now moving on

Sam Sethi:

to events just to get you, uh, things into your diary. Pod Fest Expo where your voice matters is in Orlando for January the

James Cridland:

26th. Yes. And I'm hoping to have a quick chat with, uh, Chris Kreitz sauce, um, who runs Pod Fest Expo and find out a little bit more about that over the next, uh, week or so. Well, actually, I'm chatting to him tomorrow, so, uh, we may hear from him, uh, in this very podcast next week. Who knows? Uh, podcast Movement Evolutions coming up in Las Vegas in March. And um, there's also Radio Days Europe, which is happening in Prague. Which has a podcast summit, uh, as well, which I will be at. So looking forward to that. That is also at the end of March and the podcast show in London returns on May the 24th and the 25th. There are more events both paid for and free at pod news, virtual events or events in a place with people free or charged. Uh, just, um, you know, you can choose whatever you want. Uh, if you're organizing something, tell the world about, it's free to be listed. Pod news.net/events. Booster Graham, booster Graham corner, corner corner on the Pod News Weekly review. Yes, it is that time again, booster Graham Corner. And thank you Matt k who's, uh, sent us a rush boost. What, what were you doing, Matt? Sending us a rush boost. Is Russia Canadian band? Not that I'm aware of. No. Russia isn't a Canadian band. No. Anyway, uh, he, uh, he has randomly sent us a rush boost and says hello, James and Sam enjoyed the conversation with Dan Meisner. Uh, thank you. Yes. Uh, one Canadian saying that he enjoyed listening to another Canadian, uh, which is always a good thing. Um, so Matt, uh, Thank you, uh, for that. Yes.

Sam Sethi:

As we mentioned a little earlier, 10,000 SATs from Dave Jones, the Pod Ping Cloud 2.0 is live. If any hosting company or platforms need an authorization token, please contact me, which is not me, but Dave instead, uh, dave@podcastindex.org. Yes. Don't contact me. I have no tokens to hand out. That's,

James Cridland:

that's the summary of that. Yes. Uh, and, uh, just, uh, by the way, if I may just, uh, correct something that I said only a moment ago, rush is of course a Canadian rock band formed in Toronto in 1968. Of course, I knew that , uh, obviously, uh, so glad

Sam Sethi:

you checked. Well, I could see Adam literally going you two, are you? Well, particularly, particularly, Uh, I listened to, I, I actually listened to the, to the, um, to the

James Cridland:

album 2 1 12, that album. Uh, and I listened to it and I thought it was, uh, I thought it was prog rock bollocks. So , I, I started listening halfway way through. That's probably not, not gonna, you better get your ac d dc piece. Yeah, that's what we need. That's what we need. Uh, and Brian of London. Thank you. Uh, Brian, uh, 1948 in Israel Boost, um, . He's just written Pod ping, pod ping, uh, uses, uh, hive of course, which Brian is, uh, a big, big fan of. Now, if you get value from what we do, the pod News weekly review, uh, is separate from Pod News, financially Samis share everything from it. We really appreciate your support so we can continue making this show. You can support us withCash@podnews.net slash weekly support. No one has done that yet. Or you can support us with SATs by hitting the Boost button in your podcast app. If you don't have one, pod news.net/new podcast apps will help you find a new app like Fountain, for example. What's happening for you this week, Sam? Uh, well I

Sam Sethi:

was very. Uh, pleased to say I was a guest on Matt Madeira's podcast audience, uh, talking about why we changed the name of this show. Uh, yes, I did say James is taking over the world. That was the summary. And, um, we did talk about value, value and micropayments as usual. Um, but I really enjoyed it. So thanks Matt, for allowing me to be your guest. Yes,

James Cridland:

it was very good. I enjoyed that. So, uh, thank you for, uh, doing that. And it was always, it's always slightly strange, um, seeing , seeing people talking about, uh, you know, your thing and going, oh yeah, it was, uh, yeah. Um, uh, in terms of the brand. So, uh, thank you very much. It's, uh, well worth a listen. Uh, it's just called audience, uh, but it's the, uh, cast os uh, podcast. And James, what's happened for you this week? Well, I have, uh, firstly, I, I, I'm aspiring to be a proper writer. Uh, so I've bought, listen to this. That is a mechanical keyboard for one, and the kids playing in the other room. That's a mechanical keyboard. I've actually bought a mechanical keyboard, um, which is very exciting and very loud, and I'm finding it quite difficult to, to, um, to, uh, type with, but still though we are. Um, and the other thing that I have been, and this is very geeky, but nevertheless, I don't care. I'm going to tell you about it anyway, uh, I have learnt the dialogue, uh, HTML five tag, um, which has enabled me to get rid of 450,000 pages from the pod news website, uh, which I'm delighted about. Uh, it's also helped me get rid of 450,000 database calls as well. Um, because instead of having a separate page to, uh, to kick off a rebuild for the podcast pages on, uh, POD News, it's now no longer a separate page. It's just a little dialogue popup. I'm a big fan of it, uh, and I'm a big fan of it. Um, and I've enjoyed learning about it. Mm-hmm. . So, um, there we are. Uh, and that's it for this week. You can

Sam Sethi:

give us feedback using email at a weekly pod news.net, or send us a booster grab. If your podcast app doesn't support boost, then grow a new one from pod news.net/new

James Cridland:

podcast apps. Our music is from Studio Dragonfly. Our voiceover is Sheila D, and we are hosted and sponsored by our friends. Uh, our very good friends, our very dear friends. Uh, uh, conversations are still ongoing about 2023. Our very dear friends Buzz Sprout podcast hosting made easy. Get updated every day. Subscribe to our newsletter@potnews.net. Tell your friends and grow the show. And support us and support us. The Pot News Weekly review will return next week. Keep listening.