James Cridland: 0:00

It's Friday, the 26th of May 20, 23.

Voiceover: 0:05

This is the Power News Weekly Review, live at the podcast show in London with James Cridland and Sam Sethi.

James Cridland: 0:15

I'm James Cridland, the editor of Pop News.

Sam Sethi: 0:17

And I'm Sam Sethi, the CEO of Pop Fans.

James Cridland: 0:20

In the chapters today, YouTube's RSS ingestion what a complete ranker the UK to get the Edison podcast ranker podcasting coming to Twitter again kind of and also hello there they are and we will be asking people here what they think too. This podcast is sponsored and hosted by Buzz Sprout Podcast hosting Made Easy with Powerful Tools, remarkable customer support, Bonne Sprout dot com and Bipod News Life, where podcasting connects on June the 13th in Salford. Learn more and buy tickets at pod news dot net slash Live.

Voiceover: 0:58

Live from the Amplify Theatre at the podcast show. This is the Pod News Weekly review.

Sam Sethi: 1:08

Sir James Let's kick this off then. YouTube. They were here. Did you see them when they they well, she was here briefly said nothing and left. But you've got an exclusive or you had an exclusive which upset them that they going to be ingesting RSS or digesting RSS. We don't know which way. What's going on.

James Cridland: 1:29

Yes, I'm not sure it necessarily upset them. But yes, we we at Pod News obtained a document with full details of how RSS will work for YouTube.

Sam Sethi: 1:37

Not just RSS on its own then.

James Cridland: 1:39

And no, no, but RSS will work in YouTube. They're running a pilot with some partners. We were sent a document that explains how all of that works and I think a lot of us were expecting RSS to work in the same way that RSS works with Spotify. You you, you give Spotify or Apple Podcasts, your RSS feeds, and then they take the audio every time somebody asks for it from your podcast host. But no, that's not how it's going to work. YouTube doesn't offer a pass through like that. They basically grab your audio once and then that's basically it. And as they say, your hosting company cannot see how many times a podcast episode was listened to on YouTube because all podcast content on YouTube is hosted on YouTube.

Sam Sethi: 2:22

So, okay, if this if that's the case, I mean, I can see why they want to get content. Does this mean that all hosts are going to be made redundant if YouTube successfully ingest every podcast?

James Cridland: 2:35

Well, I mean, what's the point of a podcast host? I guess if somebody is if YouTube will host all of the podcast audio, what's the point of a podcast host? And actually YouTube are also saying that podcasts can't contain any ads. So regular rants are not allowed to be uploaded to YouTube. We request feeds to be ad free. So sponsored segments like this is fine as long as we manually mark it as such. And obviously for the last two years we have been manually this podcast as containing a sponsor credit obviously. But yeah, so we've got to do that as well. But no, no adverts in there as well.

Sam Sethi: 3:15

So they're trying to say that they have every other advantage. They have advertising comment systems, so in some ways you can see their point of view. Are they going to be the new Facebook or are they going to be the new Spotify?

James Cridland: 3:32

Well, are they going to be. Yes, it'll be interesting. Are you basically saying are they going to be the new Facebook? Will it crash and burn and will they go away or will it be Spotify where they might be vaguely success?

Sam Sethi: 3:42

Google, isn't it? I mean, look, the Google graveyard is is ridiculously full. I mean, it's got more morgue people in there than anyone else. Think of a product and it's dead. So I guess my opinion is YouTube will get bored. It won't be$1,000,000,000 business, they'll get bored, they'll lean back into Mr. Beast, and that will be it. Because I've said nothing at three events right here in Las Vegas. Yes. Waste of space, waste of time. Key here, Waste of space, waste of time. And I'm sorry, Alison here. Wasted space waste.

James Cridland: 4:12

She was. She was very nice. She came up.

Sam Sethi: 4:14

Like lovely lady.

James Cridland: 4:15

I'm sure she gave and she gave us a nice.

Sam Sethi: 4:18

Note about.

James Cridland: 4:19

Elaine credit, which was very good. Now, listen, there are lots of people here and you are the guest, of course, don't forget. So what does anybody else here think about YouTube and about YouTube's RSS? Stick your hand up and be the first to talk. Because I'm I'm just really wondering whether or not I've just got the wrong end of the stick. There's a there's a gentleman on the front row.

Sam Sethi: 4:44

Hi, I'm Bobby Thames. It worries me to think about because I'm thinking in terms of uploading my show and the work that normally goes into that. And we have ads that are.

James Cridland: 4:53

Dropped in automatically.

Sam Sethi: 4:54

By.

Neville Hobson: 4:55

AudioBoom.

James Cridland: 4:56

So would this.

Sam Sethi: 4:56

Potentially mean we need to have a second version of the show completely on top of already having the subscribe version of the show with Apple Podcasts? So then I've got three.

James Cridland: 5:06

Verse.

Sam Sethi: 5:06

Versions of the show.

James Cridland: 5:08

Yeah, I think so. I mean, from my reading of, of what YouTube is saying, yeah, they don't want any ad, so they want an ad free version. Now, quite a lot of podcasts hosting companies will give you that. I was chatting with Omni Studio yesterday. I don't know why I'm giving them a plug. They're not here, but they were saying that they can very easily give you an ad free an ad free version for uploading onto YouTube. So perhaps that might be the way that you end up doing it. But yeah, perhaps if you're doing if you're doing baked in ads, you will have to edit those out, which I think will be a little bit of fun. There's another question, I think, from Neville Hobson over there.

Neville Hobson: 5:49

Hello James. Hello, Sam Neville Hobson I'm a podcast host and producer.

James Cridland: 5:53

In many years, by the way.

Neville Hobson: 5:55

For many years, yeah, nearly 20 years. So interesting. I read your piece in in Pop News and listen to how you've explained it. It's quite well. So if I understand it right, they are centralising all of this. The previous question asked about uploading the show twice, that's what it looks like to me. What are they trying to do with this, do you think? Is it precisely that a land grab? Are they I mean, already I know a number of podcasts, audio podcasts that are hosted on YouTube because people tend to like to watch static images while they listen or there's a multiple reasons why they wouldn't. But the reach is quite huge for many. Is this going to replace that? Is this like a new service coming in? So your point about RSS is equally intriguing because they are trying to do something that disrupts the system that's worked for 20, 20 plus years. Basically. So I don't think this is is something that podcasts should be pleased about, it seems to me. What what are you what are your thoughts on that point?

James Cridland: 6:57

Yeah, I mean, I would I would agree with a lot of what you said there. It does seem that it is very different to the way that podcasting has worked for the last 20 years and caching audio. A few people have tried that in the past. You may remember luminary who were caching audio until people found out and jumped up and down and said, Please stop. And a very early version of the Stitcher app did the same thing, but that was 15 years or so ago. So I wonder whether or not that's likely, whether or not people are going to be upset about that. But of course, that's how YouTube works, I guess, you know, is that is the main thing. There's another. Yes. Hi, my name is Kyle. I lead on podcasts for the association of International Certified Professional Accountants, which is a mouthful. We make about 14 shows and I think.

Sam Sethi: 7:48

My you.

James Cridland: 7:49

Have no idea. And my podcast.

Sam Sethi: 7:52

Is asking, should we bother with YouTube? And my response is.

James Cridland: 7:56

When they start doing podcasting, yes, but not right now. I'm more concerned with how many different interpretations of the word podcast we have to worry about rather than how many different versions of the shows we have to upload. So at the moment we're not touching it. So what's a podcast.

Sam Sethi: 8:11

Are, well, technically something that's got an RSS feed in it?

James Cridland: 8:15

Yeah, but what's but what's really a podcast?

Sam Sethi: 8:18

Oh, I don't know. I now feel like I'm under pressure. But the reality is I think you should be pushing your data in there. I mean, look at the moment, there is a lot of we don't know who's right. And I think at the moment, if you're looking to monetize and game reach, why wouldn't you if you don't have to do what the gentleman has to do, which is change the content, it's just not the directory reach, right? I mean, the numbers that you'll get I think are going to be extremely low. I think next we will be able to talk about a couple of companies that are actually now going to make it so that Chapter four actually appears and moves and things like that. So maybe that sort of static image in YouTube will become more dynamic. But equally, one of the things I keep trying to get several podcasts who do both, each who do audio and video podcasts use the alternative enclosure tag. And I think that is beholden on hosts to support that sooner quicker and better because that's the only way that you're going to take a behemoth like YouTube that is fundamentally, as Neville said, trying to suck RSS content in one way into a black hole and not allow it out the other way. And I think, you know, we we can sit here and pontificate and and decry what Spotify and YouTube do. But actually proprietary companies have been doing this for years and they will continue to because it's market share and gain.

James Cridland: 9:39

Well, let's move on. The next story here is what's a total ranker? I was hoping that would get more of a laugh earlier on. Thanks.

Sam Sethi: 9:48

Is the way you sell it. Yeah.

James Cridland: 9:50

That's clearly it.

Sam Sethi: 9:52

So at the podcast show here in London, it was announced the Edison podcast metrics are coming to the UK. James, unpack that. What is Edison and why is that exciting for the UK?

James Cridland: 10:02

So I live in Australia these days and Australia has a podcast ranker, the Australian Podcast Ranker. If you look into the US, there are a couple of different podcast rankings there. There's a podcast ranker in Canada, there's one in Belgium, there's they're all over the place.

Sam Sethi: 10:19

I don't have to say it like that.

James Cridland: 10:22

I'm just trying to make Belgium sound more exciting. But there's never been a podcast ranker here in the UK, which has been a real, a real missed opportunity, I think. And I'm thrilled that Edison Podcast Metrics is going to be running a podcast ranker here because for the first time we'll actually know what the biggest shows are in this country, which should be a good thing.

Sam Sethi: 10:44

Schnepp Yeah, I mean, why haven't we had it here before? What else is in place currently that gives any sort of metric analysis?

James Cridland: 10:53

Well, so I think if you look at why it's just purely No. One, there are two ways of doing a podcast ranker. One of the ways is something like Pod Trac or Triton, where you as a publisher sign up to share your details with that particular ranker and then they go and they compile the ranker from all of your details. So participating publishers only, essentially. And then there's the other way, which Edison is doing, which is asking lots of podcasts, listeners what podcasts they're listening to in the same way that TV ranking works, radio ratings works, and all of that kind of stuff. And so that's why Edison podcast metrics are going to be doing. I'll tell you what I found really interesting. They published five shows that they said were in the top five, but we're not going to tell you what order and the there wasn't anything from the BBC there at all.

Sam Sethi: 11:50

Is up is not included or they just don't think.

James Cridland: 11:53

They're included because everybody's included. You don't you can't opt out of the Edison podcast Metrics Ranker, so they're included. So everybody I think has grown up in this country thinking the BBC is number one. The BBC is clearly the most listened to podcast publisher, but but they're not there, which I thought was really interesting.

Sam Sethi: 12:12

So doing your best DJ impersonation words top five.

James Cridland: 12:16

Of the two that I remember and maybe there are people in the audience who know just saying, Put your hand up. If you if you feel that you can talk the truth out. I remember Joe Rogan experience as you would kind of expect that quite often, number one in Spotify here, and also the rest is politics, which is one of the podcasts that I listen to. A We excited about a podcast ranker. Are we excited about seeing who's going to who the number one is and who they may be? The top 25 in the future are going to be in this country or week they're going to. We're not particularly interested. I think there's a man who might know a few more about this. Could you could you perhaps tell us who you are and who the top five were?

Gabriel Soto: 13:04

Yes. Hello, everyone. My name is Gabriel Soto, senior director of Edison Research. Are you are the people here that are, you know, providing this rank or this tool to the UK? And we're very excited about it. Top five shows, James and Hi Sam. Top five shows, the Joe Rogan podcast not in any particular order. The Joe Rogan podcast, The Diary of a CEO off menu shagged, married and annoyed and then the rest, the rest of politics. You got that one? Yeah.

James Cridland: 13:38

I love the way that you said shagged married and annoyed in your in your American accent that.

Gabriel Soto: 13:41

Really was shocked, married and annoyed.

James Cridland: 13:46

But you know, I'm super excited about it because it is the first ranker in this in this country. How is the you only announced at 930 this this morning or even earlier how is the reaction been?

Gabriel Soto: 13:59

Yeah, you're pretty fast in the news, James. It's been good. I think a lot of people were expecting some of those shows we've spoken to a lot of people who have been involved in the industry for a while. Some are surprised, but we're also very it's also very comforting to know that a lot of people got some of those shows correctly. Those were some of the shows that people expected.

James Cridland: 14:22

Yeah, no, I would I would certainly agree with that. Gabriel, thank you so much. I really appreciate it. Well, good financial news, Sam.

Sam Sethi: 14:30

Well, it's back down under home for you, James. The IAB report, the podcast ad revenue saw a 20.7% annual growth, but against that, it saw a decline of total online ad revenue by 0.8 percent. So unpack all of that for us.

James Cridland: 14:46

Yeah, So, so basically online ad revenue in total in Australia is down ever so slightly or as their press release would say, stable and podcast ad revenues up by 20.7% annual growth. And I think that's what we've been seeing all over the place. We've been seeing that the ad business is is in decline, but that podcast ad revenue is actually doing a greater a greater piece of work there. Some really nice research that came out as well in the US today from Acast, which was talking about return on investment and most podcast advertisers they say I think from memory 85% something like that say that they see more than double their return on investment on podcast advertising which is really good. And 20% of podcast advertisers say that they see more than $6 back for every dollars that they spend, which is quite a thing, and the highest of any tested medium. I mean, radio is, I think three.

Sam Sethi: 15:49

Is going to ask against radio TV, how does that measure up? Okay. But on a negative side for it costs slightly go well, hang up podcasts. The rest is politics. As we just talked about a switch to Spotify as megaphone and the Spotify Audience Network from a Acast. Why have they done that?

James Cridland: 16:08

Well, you're probably best asking them, but I think it actually.

Sam Sethi: 16:13

What I can't tell you, Jackie No, I didn't see Jack actually. So Deano from post Monica again, I think they're getting courted and if you're courted and you're getting better offers, you may move.

James Cridland: 16:27

Yeah. And certainly the rest is politics versus history and a number of their other shows doing really, really well. So, you know, people are, you know, moving to Spotify as Megaphone and the Spotify Audience Network, you know, Spotify taking over a little bit more of this and a very confusing announcement from the BBC. The BBC is going to be working with Spotify as megaphone, but in the UK only and they're not using them for ads or anything like that. They're using the for essentially programme trailers, so they will be recommending relevant content to audiences. If you're listening to a BBC podcast on Apple Podcasts, for example, then Spotify is megaphone will be scheduling the the trailers there so that you know what other BBC programming you might wish to enjoy on there as well, which is quite canny from the BBC. You clearly don't have that tech for themselves, but it doesn't affect the BBC. Deal with Acast for a month. So Acast supports the BBC's podcasts with advertising outside the UK. According to the little jingle that comes up every single time. So that's good news from them. Do we have to talk about Elon Musk now?

Sam Sethi: 17:45

He'll move on. He'll be really short show. I said that carefully. Now, Lex Friedman tweeted that he wants to see podcasting come to Twitter. In response to that, Elon Musk said that why don't you use Twitter spaces and then record it? Ron DeSantis made his presidential announcement today on Twitter. Spaces are good and but funny enough, Jason Calacanis, who's a close friend of Elon Musk, said Twitter is going to win a podcasting. Several other people, Ben SHAPIRO on The Daily Wire will be distributing on Twitter, according to some reports. And it looks like person Periscope, which was that old piece of code, if you remember that before Tik Tok, that's what they're dusting down and bringing back. If you've got a blue check marker as well, you could now put up to I think it's I think.

James Cridland: 18:39

It's 2 to 2 hours. Yeah. Or something or two gigs worth of video or something ridiculous which is I think why the Ben SHAPIRO show and other quality pieces of content such as that are being now uploaded because they can now upload a very large file, you know.

Sam Sethi: 18:55

And so we note we don't know 100%, but we believe that's going to be an RSS ingestion as well. And also there's a micro format payments. Now, Jack left lightning payments and Bitcoin payments in the code. I don't know if like Periscope, they're going to dust that down. But the other part of that is obviously Dogecoin may be the the use of payment as well.

James Cridland: 19:17

Excellent. Well, that's what we need. Is anybody here going to use Twitter to listen to podcasts? There's a there's quite a lot of nos. There was it there was a hand that went up and then very, very quickly went down towards the back. I'm trying to work out whether that was Oh my God, no. But yeah, and my.

Sam Sethi: 19:36

Question my question, James, is why again, if you going to use YouTube to reach for distribution, same argument applies to Twitter. Therefore it's a distribution medium. They're trying to turn it into a right wing medium, by the way. Well, given you heard of that X-Box host who's coming to do his show there, haven't you know Carlson's going to be No.

James Cridland: 19:59

Yeah. Okay.

Sam Sethi: 20:00

So I think you're beginning to see the the way forward for Elon Musk is to turn Twitter back into some sort of right wing media company. It was interesting as well, just noting and we should we should get back to podcasting. But DeSantis announced on Twitter and not on Fox, a murdoch must be very, very upset.

James Cridland: 20:18

Yes, he must be.

Sam Sethi: 20:19

But in the same way you've got comments, you'll have payments. Why wouldn't you place your episodes and podcast on Twitter?

James Cridland: 20:27

Yeah, Yeah. I mean, do we do we think that Twitter is a good distribution medium for putting our podcasts up on the air? If we could if we could manage that as someone that's put their hand up. So either either agrees or doesn't agree in the front row. As an indie podcast. Hi, my name is Craig. As an indie podcast, I don't really care where my content is, and that's the same answer as the YouTube question. As long as people are listening, I don't use programmatic advertising, so I wouldn't be affected. And presumably the listeners like the content, they'll be. Directed to my website. So I really don't care as long as they're listening. Yeah, that's a good and that's a good view to have, I think. I don't care as long as they listen would be a good plan. There was a there's a question right at the back over there. I mean, you know, I guess it's whether or not you agree with the predominant amount of the content on that particular system. But yeah.

Sam Sethi: 21:20

Hi, James. Hi, Sam. I would basically say the same thing. I've become platform agnostic, so my behaviors are I'll watch impulsive on YouTube, I'll listen to Pop News weekly on whatever happens first. I can't listen to caller Daddy on Spotify. So if there was a creator that I liked and they were posting on Twitter, that wouldn't bother me at all. So I can totally see why that's a play, this domination of. I listen to all my podcasts in one place. I just don't see how that's sustainable.

James Cridland: 21:51

Yeah, that's an interesting, interesting thought. Talking about Spotify soon.

Sam Sethi: 21:56

Yes. So just an observation, James.

James Cridland: 21:59

This is Sam Spotify joke. Please pay attention.

Sam Sethi: 22:02

Not a joke. It's an observation. I walked around the whole hall here. Every stand is open. It's lovely. It's embracing and warm. There's only one stand here, James. It's closed, roped off and secluded. Which stand was up.

James Cridland: 22:18

I think it was Spotify.

Sam Sethi: 22:19

Strangely. Spotify, yes. Very unwelcoming on their stand. Now, Spotify also added that they are going to be doing a I ad, so maybe we could get Joe Rogan to do an app for this show. Spotify reportedly are developing bots to mimic your favorite hosts. It came from Bill Simmons, the founder of Ringer, who basically sold his company to Spotify for close to 200 million in 2022. Spotify A.I. Ads. James Excited, useful. Going to start to use them. All of the above.

James Cridland: 22:52

I mean, I think if you are going to have an AI voice, which is essentially, you know, Joe Rogan's A.I. voice, but he says, Hey, Sam, you know, it's time for you to eat this weird dietary supplement, I think. Yeah, but, but, you know, you can see from their point of view, well, that's going to make it easier for for brands to buy. And maybe it might be a more interesting lesson for you. But on the other side, it does seem to devalue the whole point of a host read podcasts, add to me. So I'm kind of slightly nervous about it, to be honest. What do you think now?

Sam Sethi: 23:28

I think they're not going to be very useful. I think they'll be entertaining to begin with. I think, you know, having a famous voice do it to start off with will be fun. And then after a while we'll lose the value because as you say, the value is the actual believing of the product that you trying to sell. If you want to know more about this, there is on Spotify. Lenny's podcast interviews their CTO on the stream about the product they use of A.I. and where they actually a product you dislike a lot, their music and their idea and how they're going to evolve that further to remove radio, basically in their opinion.

James Cridland: 24:07

Yeah, it's a great listen and worthwhile. The podcast is called Lenny's podcast and presumably it's by a man called Lenny The.

Voiceover: 24:14

Tech stuff Text on the Pod News Weekly review.

James Cridland: 24:18

Yes, it's the stuff you'll find every Monday in the pop news newsletter. Here's where we talk all of the tech stuff. A new podcast data website has been launched. It's a podcast data dot org, and it allows users to query the podcast index in a user friendly way with extra data that we computed. According to the the website owner, the website's owner at the moment seems to be holding a very expensive camera, which is very good space, definitely worthwhile. A peak podcast data dot OAG is the is the website address.

Sam Sethi: 24:53

So what's what's the extra data change? So should we just ask Benjamin as he's here?

James Cridland: 24:57

Well, should we ask Benjamin as he's here? Why not? so basically what we're trying to do here is to provide an easy way to to see what's on the podcast index. And I, you may know what podcast index dot org is. It's basically an index for podcast and podcast index. There are 4 million podcasts in it and it's open data, meaning you can download the whole damn hour of the the database, but what would you do with the database dump? Well, that's very easy to query and to see what it means. So what we're trying to do here is to provide a nice way of seeing how many podcasts were published, how many episodes in which language, on what platform, and to make it as as useful as possible. Yeah, no. So that in the end we can promote the podcast index and, and use it. We know that some podcasts aren't in it and some distribution company aren't using it, and it should be because it's free and it's free as in free beer and as in free speech. And of course then it would allow to promote podcasting 2.0. You mentioned some alternate and closure. Your there are many, many features that the podcast index allows, such as translation transcription. Sorry. And many geolocation and many, many stuff. So this is a way of showing what can be done with the podcast index. Yeah, so far just charts analytics and we'll add semantic query interface soon. Yeah, it's really cool if you're if you've ever wanted to take a look at the podcast index data, then you could be like me and play around with your own database. Or you can be like a normal human being and, and use use your website. So thank you so much for that. Other things going on this week I hope has partnered with Custom Attic. So they've switched the value for value wallet that they've been using. Mike Caitlin from Red Circle was on the Podcasting 2.0 podcast last week, which was very good, which I listened to as I was wandering around London earlier on and Maxime Piquet, the CEO of OSHA, is talking about using AI in every step of podcast creation, which sounds really interesting. Is there any chance that we can get him on?

Sam Sethi: 27:40

Strangely, I met up with him here, had a beer, and yes, he'll be on next week to talk about how they using A.I.. Now, a lot of people have asked about where I am podcast more crossover. This is the first example of possibly one of them. I mean, I know scripts been using A.I. and our other platforms, but this is really interesting. I saw a demo of it. So yeah, we'll talk more about that one next week.

James Cridland: 28:01

Excellent. Oh, that should be really good. Let's take a look at some events. Given that we're sitting in an event on AI, the next one I'm going to is Radio Days North America, which is in Toronto in early June. And then there is a thing called Podcast Live in Manchester. We're really in Salford on June the 13th. That's in the north of England. Why should people go?

Sam Sethi: 28:23

Sam Well, okay, so this all started off. We're talking to a number of podcast producers, Mark Asquith from Captivate, Mark Carr from Audio Works and various others, and we say, Look, why have you all having to come down here to this show? This was last year. Why don't we take the mountain to Mohammed? And, and technically we said, Yeah, let's do an event up there. It's a B2B event. It's a show and tell. So each of the 13 different companies that are going to be presenting, they will tell you what they're doing. James And I'll do a Q&A and an audience will do a Q&A. And so the event that we're doing up there is our first ever one. We're just going to see, you know, what's going on in the industry and we hope how.

James Cridland: 29:05

Much of a disaster it's going to be.

Sam Sethi: 29:06

That's why I say, okay, we're doing another one on the 25th in Barcelona. So we've got some great companies and then we're doing one on the 27th here in London. So Ross Adams is coming from a cast and Morten Strong and from our podium. Okay, so that's.

James Cridland: 29:21

The 25th and the 27th of September. You'll find out more details there. Pop news, dot net slash, live. Also the other big events coming up, podcast movement in August from the 21st to the 24th in Denver in Colorado. Quick show of hands, in fact. No, because it won't work on a podcast. Quick Chair, are you going to the podcast movement? There you go. There you go. There was a yes and a maybe. There you go down your okay. And then Radio Daze Asia, which I would highly recommend, is at the beginning of September. It's in Kuala Lumpur in Malaysia. If you want to walk outside and feel as if you're in a shower, that's the place to be because it's that moist. I just use the word moist in a podcast. I get I get extra points and you can find out more about that radio days of Asia dot com More events both paid for and free a pod news virtual events or events in a place with people. And if you're organising something it's free to tell the world about it. A pod news dot net slash events.

Voiceover: 30:20

Booster Graham. Booster Graham Corner. Corner corner on the Pod News Weekly review.

James Cridland: 30:27

Now this is our favorite time of the week. Sam, would you like to explain what a booster Graham is?

Sam Sethi: 30:33

So please, Graham very simply is a comment with a micropayment attached to it. That is all it is. So instead of giving comments and not giving any value back to the hosts or creators, now with the booster Graham, you can actually give them a little bit of micropayments to say. Thank you very much.

James Cridland: 30:48

Yes, a little bit of money as these people have. Dave Jones sent us 40,000 SATs. Now 40,000 SATs is £9. That's that's a decent amount of money, isn't it? And Dave says a great line up of interviews. He's talking about last week's last week's two and a half hour version. You guys have a great time at the London show. Here's some beer money. So half of you.

Sam Sethi: 31:12

Say, how was your bank? And I think Dave understands how expensive beer is in this country.

James Cridland: 31:16

Yes, The reason why is that it was we got a boost.

Sam Sethi: 31:20

From Brian from top tier audio. While value free value isn't rolled out into a new release of creative tools, Captivate does support streaming Satoshis and other podcasting 2.0 RSS feed enhancements. They do support feed enhancements, but how they support streaming satoshi's. Unless they're doing that manually, I'm not quite sure. So maybe we can ask Mark later.

James Cridland: 31:42

Maybe we can send 1701 SATs. I got no idea whether that's a special amount of stats. Brian, thank you for that. 10,000 SATs, which by the way, is about £2 from The Godfather himself. Adam Curry. I'm not sure I understand his message at all.

Sam Sethi: 32:00

Oh, I do, yes.

James Cridland: 32:02

Yeah.

Sam Sethi: 32:02

So eventually we'll have to move to micro SATs.

James Cridland: 32:05

Brilliant too.

Sam Sethi: 32:07

I believe. Now the problem with is that a number of people, like in Adam Curry's feed, have got 12 splits, right? He's got 105% and 12 splits totally wrong in both cases. And of course when you try and do that, you end up with two and a half SATs to somebody.

James Cridland: 32:25

Oh, I see.

Sam Sethi: 32:26

Okay.

James Cridland: 32:27

Currently with SATs being the currency of this of this money that comes in.

Sam Sethi: 32:33

So now you have to work out do I give two to James, four to Sam or three and six and whatever and it just doesn't work. Micro SATs do exist for anyone who's aware, except they've not been taken up by the podcast printer yet, so they may well have two.

James Cridland: 32:49

Yes, I sense the audience getting restless. 4096 SATs. That's a4k boost. I know that one from somebody who hasn't given their name. I enjoyed hearing Martin and Oscar talking about how their apps are progressing. So Oscar Mary, who works at at Fountain, is one of the podcast apps which allows you to send things like boosts. And it's a very good app and it's done here in Shoreditch, the land of the Bitcoin ATM. So it's so well worth giving that a go fountain Dot FM, another 10,000 SAP boost from Adam Curry.

Sam Sethi: 33:26

Oh look, we have now got to be just saying.

James Cridland: 33:28

Oh yes we do. Yes. Saying lots of laughs All good, Sam. We love you. Why?

Sam Sethi: 33:34

Because, like, I basically cocked up last week or the week before when I interviewed Sharon Taylor, and Adam wasn't happy because I said the podcast name Space was now the Podcast Standards Project.

James Cridland: 33:44

Oh, yes, that's right. Yes. Yes.

Sam Sethi: 33:47

I like to forget. Thanks for reminding me, Jane.

James Cridland: 33:49

Yeah, yeah. Sorry about that. And then and then a couple more messages. One from I love Sushi. Okay, so exciting to learn more about Fountain apps transcripts from Oscar Mary, which was in our interview last week. This gave me lots of new ideas on how I can use this feature. I always learn useful information from this podcast and look forward to it every week. Well, thank you, Nick. Nick, Miles, Steph from Fountain Go podcasting. Looking forward to hanging out with you both next week and.

Sam Sethi: 34:15

We're going for drinks after this.

James Cridland: 34:16

The nick and meet us, Met us, Meet us.

Sam Sethi: 34:20

I'll go meet.

James Cridland: 34:20

Us. Okay. Keep up the good work. 1500 15,000 sets, which is an excellent thing, which is about three quid. Keep up the good work. Listen to me talking about quid as if I. You're back. You're back. I'm back. I'm back home. If you get value from what we do. The Pot News weekly review is separate from pot news. Sam and I share everything from it. We really appreciate your support. You can support this show in many different ways, but one of them is to become a power supporter. Weekly dot News Dot net. If you like Tim Apple, then you can subscribe in Apple Podcasts, Apple AES, iPod news or supporters with sense by hitting that boost button in your podcast app. So what's happening for you this week and next week?

Sam Sethi: 35:00

So a big thank you to everyone who came to our drinks on Tuesday night at the Castle, a few more than we thought. It was very sunny and very packed, but very entertaining.

James Cridland: 35:11

If you weren't invited by where you can blame, you can blame Sam.

Sam Sethi: 35:14

Thanks.

James Cridland: 35:15

So here's the thing.

Sam Sethi: 35:17

This morning I did a presentation to a couple hundred people over at the old BBC Media Centre at Soho House on the Good, The Bad and the Ugly Away. Only that was very interesting. And that's going to be the venue for all Plug News Live in September here in London as well. That's very.

James Cridland: 35:33

Exciting. So old TVs centre. Will we be we won't be.

Sam Sethi: 35:38

Your offices probably now the toilets.

James Cridland: 35:40

I mean I mean frankly I think it already was now I never worked out of the TV centre, I worked out of the, the larger building which they've since demolished. But yes, so that should be really exciting. Looking forward to going over there as well. You've, you've added something about Bitcoin Pizza Day.

Sam Sethi: 36:00

Yeah. This week it was on May the 22nd Bitcoin pizza day, the day that a certain gentleman decided to agree to pay 10,000 bitcoins to Papa John's for a pizza to impress his girlfriend. Oh yes, that pizza is now worth£268,770,000 today. Oh, dollars.

James Cridland: 36:24

Wow. I mean, pounds of dollars. It's much the same, isn't it? So, gosh, there's a thing. Yes.

Sam Sethi: 36:32

So I don't pay in micropayments either. You never know what that might be worth soon.

James Cridland: 36:37

Yes.

Sam Sethi: 36:37

And now James, what's been happening for you this week?

James Cridland: 36:39

Well, I mean, obviously, I've been mostly on planes, but then that's that that's my life these days. I was also talking in this on this very stage yesterday, which was good fun, talking about focusing on engagement and time spent and defending the unique nature of the open media. Adam Curry and Dave whine. I got lots of, um, got lots of mentions and I noticed that Dave Weiner and Adam Curry got mentions this morning as well from, from Gabriel Soto from Edison Research as well, and I think quite rightly so. It's good to see both Adam and Dave's excellent work. And one final question from the for the audience is what other story have we not covered in this particular podcast? What other things have you seen happening here that you think, Oh wow, this has been something that I wasn't necessarily expecting? Is there any is there anybody with any closing thoughts that you might that anybody might wish to put their hand up and help me fill the 2 minutes that I've got to fill? Come on. Um, there you go. So it's always it's always nice when I have to get desperate and I think. So go for it.

Neville Hobson: 37:52

Okay. Ian Forrester, BBC R&D. I really would like to see some more technical expertise and some more technical thoughts around podcasting rather than what we have here.

James Cridland: 38:09

Yeah, so a bit a few more technical sessions in the podcast show London. I will pass that on to the good folks at the podcast show. There's another here.

Sam Sethi: 38:22

Yes, I agree with that. I heard a lot about branding and nicey nice.

James Cridland: 38:26

Stuff, but when you talk about how do you set up your.

Sam Sethi: 38:28

Podcast to produce.

James Cridland: 38:29

It to allow stuff to be stitched into it.

Sam Sethi: 38:32

The practical stuff, and.

James Cridland: 38:33

Also perhaps more sessions for.

Sam Sethi: 38:35

Publishers.

James Cridland: 38:36

Who make podcasts on an enterprise.

Sam Sethi: 38:38

Level, that would be really good.

James Cridland: 38:41

Yeah, that's interesting. That's interesting. And certainly it's been there's been an awful lot of, of, of people here and many more than last year, which has been really interesting. Was there another question hiding away at the back or have I just made that up? I've just I've just made that up super helpful. And that's it for this week.

Sam Sethi: 39:02

You give us feedback using email weekly output news, dot net.

James Cridland: 39:05

I don't know why we say that because no one ever gives us feedback via email. It's like, you know, I mean, talking about 1990s technology.

Sam Sethi: 39:12

Yes. Okay, forget all of that then just send us a boost. If your podcast app doesn't support boost thing, grab a new app at pop news dot net forward slash new podcast apps.

James Cridland: 39:24

Our music is from studio Dragonfly. Our voiceover is Sheila Team Audio mixing this week by Aztec Event Services at the Podcast Show, and we're hosted and sponsored by Buzz Sprout Podcast hosting Made easy Get.

Voiceover: 39:38

Updated Every Day. Subscribe to our newsletter at Pop Newstalk next year. Tell Your Friends and grow the show and support us. The pop News Weekly review will return next week. Keep listening.

Sam Sethi: 39:54

Thank you, everyone. Thank you.