James Cridland 0:00

It's Friday , the 6th of December 2024 .

Speaker 2 0:04

The last word in podcasting news . This is the Pod News Weekly Review with James Cridland and Sam Sethi .

James Cridland 0:14

I'm James Cridland , the editor of Pod News , and I'm Sam Sethi , the CEO of True Fans In the chapters . Today , daniel Eck talks about the difference between YouTube and Spotify . But do the numbers add up Also , video podcasting and Open ? But do the numbers add up Also , video podcasting and OpenRSS ? Can they work together ? And Acast opens its new London studio . This podcast is sponsored by Buzzsprout with the tools , support and community to ensure you keep podcasting , start podcasting , keep podcasting with buzzsproutcom From your daily newsletter .

Sam Sethi 0:44

Pod news weekly review now , james , let's kick the show off .

Daniel Ek, and Spotify's future

Sam Sethi 0:49

Um friend of the show , michael katz . He put up a linkedin post recently talking about an interview daniel eck did with um colin rosenblum and samir chowdhury . Uh , I'd never come across these two guys before they they have a very interesting podcast . It's very much like Acquired that similar sort of feel to it . They talk to industry leaders and this week they had Daniel Ekholm talking about the difference between Spotify and YouTube . Did you have a listen to that at all ?

James Cridland 1:19

Yeah , I've had a listen to a little bit of it . Samir does all the talking , Colin does none of it . I've had a listen to a little bit of it . Samir does all the talking , Colin does none of it . I noticed it's basically the Samir Show with a little bit of Colin . They clearly recorded it at the Spotify studios in LA a couple of weeks ago because I recognised where the studio was there . You go , Listen to me . And it was recorded on the day of the big announcement about Spotify video and , yeah , they seem to get a few things out of him . Obviously , they asked how will the money really work and what are the figures ? And Daniel says something like oh , I can't share any of that with you right now , and then goes off and waffles for a bit . What can we expect from a revenue perspective ?

Daniel Ek 2:08

there . I can't really get into specifics , unfortunately today , but there were a few interesting things I mean .

James Cridland 2:14

one of them was that Spotify's aim , we learn , is to grow loyal audiences who pay .

Daniel Ek 2:21

If you think about all platforms on this continuum between discovery and dependability , like we're definitely on the dependability side . We're definitely improving our discovery ability , but perhaps more so than many other platforms , we're really on the dependability side .

James Cridland 2:38

And secondly , Daniel Ek , in the middle of this , says that the advertising model again talks very negatively about advertising , saying that the advertising model puts the consumer and creator at odds with each other .

Daniel Ek 2:50

On the advertising side , as a creator , in this very difficult situation where you may actually have a terrible experience for the consumer , you're shurning them out in order to meet the numbers . But if that keeps going up , if people are shurning out and you do worse , then you have to fill out even more ads in order to get the numbers . But if that keeps going up , if people are shurning out and you do worse , then you have to fill out even more ads in order to get the experience to work , and then eventually , you know that's not a great way to manage a business , and so what I feel with this is we're giving creators another avenue . It's by far not the only way , by the way . What did you get out of it ?

Sam Sethi 3:22

Very similar to that I by the way , what did you get out of it ? Very similar to that , I mean . The other thing he kept talking about was dependability . He was talking about dependability of revenue to podcasters , because advertising was up and down , and he talked about dependability of their recommendation engine , and he talked about the dependability to Spotify of consistent revenues from loyal audiences , and it seemed to be his word of the day .

Daniel Ek 3:46

Why did we start the company ? We want to solve these two things . We want to solve how to create an amazing user experience but at the same time making sure that you can have a livelihood as a creator , and that then implies dependability at the very core , where some other platforms may put the user a lot more in the center .

Sam Sethi 4:06

The other one , I think he was right to point out they are on a similar par now in subscribers to Netflix , which is quite mad to say . We're one of the world's largest subscription services .

Daniel Ek 4:16

We're almost the size of Netflix .

Sam Sethi 4:18

I'd just like to point out to Daniel I still own Spotflix . If you want the domain anytime soon , when the merger happens , come to me . I own spotflixcom , got it Keeping it . It's getting more expensive , nice . Other than that , I think , yeah , one of the things that Daniel did not mention as you just said , james is about the numbers , and I think we'll talk about that in a second . I think that's going to be the big reveal in 25 . And I think that's when people are going to . I'm not sure , so the other thing I did like , though although I have a sceptical hat too was him talking about multiple different ways that creators can make money , and he did talk about not podcasters , but creators , and there was a big lean into what is a creator and why is it not a podcaster .

James Cridland 5:09

I thought it was quite telling that Samir was there talking about all of the ways that podcasters could earn money and forgot to mention sponsorship .

Samir 5:16

And Daniel actually prompts him and says and sponsorship too , that is the majority of how most creators make money is through brand deals , advertising and in podcasting it's through DAI and baked-in ads . Obviously , the baked-in ads will remain the same , but the mechanics of yeah , sponsorship too and sponsorship yeah .

James Cridland 5:33

Either Daniel has been incredibly well-briefed or Daniel is actually quite knowledgeable in terms of all of this space .

Sam Sethi 5:43

Now not everyone's drinking the Spotify video Kool-Aid . Jim Salveson from the Sports Network put an interesting post out . He was talking about for many creators , the math does not math and I think you know when you listen to Daniel not giving out the data and not giving out the detail , you go hang on a minute . Something doesn't feel right . You know if the numbers were going to look good , they'll be shouting about them . So Jim was talking about on average they receive . You know he was talking about music artists they receive somewhere between 0.002 pence and 0.004 pence , so you know , not even a penny per stream and he's thinking that that would be the same . If you look at podcasting , per thousand downloads , about £2 , £40 or £4 . He said you're not going to retire anytime soon and I think that's being generous in terms of the amount that they will pay . I think the number will be even lower than that .

James Cridland 6:43

Personally , I think the number will be even lower than that personally . Yeah , no , I mean , we still don't really know what those numbers are for podcasting . That , by the way , comes in somewhere between three and five US dollars per thousand . There's quite a lot of this that we don't yet know and my suspicion is we'll find out in very early January and it'll open up the floodgates again . But , as you say , quite a lot of people aren't yet convinced . Jim Salverson , not convinced . There are a number of other people who we've been quoting over the last week in the newsletter and , of course , one other person that isn't convinced is Spotify's head of podcast monetisation .

James Cridland 7:26

Now , I'm sorry , but if your head of podcast monetisation isn't actually posting videos on Spotify , but is posting videos on YouTube . There must be a question , mustn't there ? That , of course , is Bill Simmons , who is posting a lot of stuff on YouTube , posting nothing on Spotify himself . Now he's apparently out of contract in early 2025 . He has refuted any idea that he might be interested in leaving Spotify , but what is very clear is he is not building a video platform for himself on the Spotify platform , so what's he doing there ? If Spotify's head of podcast monetisation isn't using Spotify's monetisation for his podcast , which is essentially what's going on here , then there's something a little bit awry , and I would love to find out the reasons for that .

Sam Sethi 8:36

Now our prediction show isn't yet until 2025 . Maybe one of our predictions is that Bill Simmons leaves Spotify . I don't know . God knows Right

Spotify add audio control for podcasts

Sam Sethi 8:45

, I'm sure . Now , moving on just related news , you know people say less Spotify , please , less Spotify , sorry . Everyone Do they ? Well , lots of people are asking us to do less Spotify and more about podcasting 2.0 . But we will get exhausted by them soon . They've added a new dynamic loudness control for podcast games . I don't know if you've seen that in your version of Spotify yet .

James Cridland 9:10

Yes , that's not on my version of Spotify on the desktop . I'm literally just looking at it now , but you seem to be showing something which is entitled Playback , and in the playback section there are a couple of new things , one of them saying dynamic normaliser , so it will actively adjust the volume by levelling out the difference between quiet and loud parts of the audio . Do you mean a compressor ? Spotify ? And also dynamic loudness control for podcasts Actively maintain optimal podcast volume level for a clear and balanced sound experience , which is interesting . I don't yet see that on my version , but maybe it's waiting for me in an update , who knows ? Yeah , isn't that your favourite overcast features ? Yes , pretty well . So dynamic normaliser , by which they mean a compressor yes , absolutely , that's most definitely that . And in terms of loudness control , which will be something like clear voice , you know , making sure that you can actually hear the voices correctly yes , those two things that I love in Overcast when I was using that . So , and something that if Apple Podcasts had half a brain , they would buy . So we'll see what happens .

Sam Sethi 10:32

The other thing that they've done is you can now set the language for Spotify's AI DJ , choosing between English and Spanish .

James Cridland 10:40

Yes , I met the English one and the Spanish one when I was there .

Daniel Ek 10:43

The DJ yeah , they're actually humans , and I met both of them yes it was very good my new mate why were they bothered with really ?

James Cridland 10:54

anyway , moving on , I don't know

Spotify 2024 Wrapped

James Cridland 10:56

the other things that I noticed from the spotify uh , wrapped stuff . So , um , they have spotify wrapped for creators , which takes a look at your podcast , works out how it's performed , how it's done , and you may have noticed that in yesterday's pod news we linked to how this show does , because you can actually link to every Wrapped for Creators thing . So , yes , that was nice to end up seeing . Another thing that they did is they released a set of top 10 podcasts for each country . So far I've got the ones for the world , the ones for the US , uk and Ireland . So the UK ones are interesting in that . See if you can spot what's going on here and who is really succeeding . I mean obviously , number one , joe Rogan . Number two , diary of a CEO with Stephen Bartlett , but number three , the rest is football . Number four the rest is politics . Number five the rest is history . Number eight the rest is entertainment . Goldhanger really really doing well , aren't they ? It's astonishing .

Sam Sethi 11:57

They are , and I pinged Gary Lineker . Actually he might be coming on the show , james , that's all I'll tell you now . Really , yes , does he live in your village ? Then ? No , he doesn't . But I've interviewed him before for a previous podcast I used to do , and I have his details . So they are doing amazingly well and , of course , they've got a brand-new podcast out as well . So , yeah , it seems to be that they've found their I suppose their mojo . Really , you know what works .

James Cridland 12:27

You may also see something in the Spotify app on your phone called Wrapped AI Podcast , and that is a podcast with your friends from Google Notebook LM . You know that annoying woman .

Sam Sethi 12:40

Are they not ?

Daniel Ek 12:40

real yeah , that annoying woman and that annoying man .

James Cridland 12:44

And yes , so it's the Google Notebook , lm folk . And yes , and it's a podcast talking about your music choice . Now my Spotify raps for 2024 was interesting because I only listened to 79 minutes worth of music in 2024 on Spotify , so therefore it was next to useless . But interestingly , they did notice there was one day when I must have gone through the Beatles , a bit of Pink Floyd , a bit of who else . Was I listening to ELO and Wings and they noted- .

Sam Sethi 13:19

Nice to see you're up to date with music then .

James Cridland 13:21

Well , they noted the similarity between all four of those artists .

Samir 13:24

It's like you created your own rock history lesson that day .

Rachel Corbett 13:27

The way you move between those artists is really cool , though . From the Beatles melodic genius to Wings is more a beat sound to Pink Floyd psychedelic vibes . You like it all .

James Cridland 13:38

And I thought , okay , well , that's fairly impressive .

Sam Sethi 13:41

I actually thought it was the best use of Google Notebook LM I've seen so far . I thought it was very clever the way they did it , considering they've rolled this out at scale because everyone's got one , so I think that's quite impressive really .

James Cridland 13:53

Yeah , yeah , exactly , everybody's got one . And also you can link to everybody's as well . There's pointless linking to mine , because it's for 79 minutes of music . And , yes , I think I listened to 61 minutes of music . Um and uh , yes , and I think I listened to 61 minutes of music on that one day and they said , oh gee , you know , were you going on a road trip or something ?

Sam Sethi 14:11

I was just listening when I was working for a bit anyway now , uh , the other thing that spotify within the rap did they've added personalization to the AI playlist generator . Again , I think they're leaning heavily into AI , so you can now give it prompts like give me a playlist for new-to-me artists based on my rapped top genres . Or you can say , give me a playlist of all my rap songs grouped by genre . Or give me my top rap songs for journaling . I mean , again , it's using AI to take in a personalisation prompt and I think , again , that's quite interesting . I'm sure , from what Daniel said in the interview , that they're going to be extending that to podcasting as well , but he didn't call it podcasting , he called it talk . Kept calling it talk . Oh , that's interesting .

James Cridland 15:03

That's interesting . There you go . Well , there's another thing to go , um uh hunting , for . You can also enjoy x , your very own ai dj , playing some of your biggest tunes and talking about them as well , if you uh so wish . One more thing in that spotify press release , which was , um , they mentioned a new number for video podcasts on Spotify . There are now over 300,000 . That's grown from June , which was 250,000 . So there are now an extra 50,000 video podcasts on the platform . Whatever a video podcast is , I was interested to find out how many video podcasts there were in OpenRSS . Have you any idea how many open video podcasts there are ? Sam , I'm going to go with 20,000 . 20,000 . You're going to go with 125,000 . Yes , I was close , quite a lot .

James Cridland 15:57

Quite a lot more than I was expecting . Certainly , and just to put that into context and the 300,000 into context , 14 billion videos are on YouTube right now 3Speak TV or PeerTube .

Sam Sethi 16:09

They're not within the embedded in any way in a normal podcast . We're not talking about Todd Cochran's podcast or Mark Asquith's podcast . No , it's not those . It's skewed heavily to PeerTube and 3Speak TV .

James Cridland 16:37

Well , there you go . You heard it here first .

Open RSS and video?

Sam Sethi 16:40

Now , james , somebody wrote a post I think that's you actually about video podcasts via OpenRSS . What were you talking about ? I mean , having just talked about video for the last 20 minutes .

James Cridland 16:53

So I wrote this on my own personal blog . I try and keep pod news free of my own opinions because you know you get enough of that . So any long form opinions that I have , I try and keep away from that . But this is really about podcasting and about video podcasting . And you know one of the things whenever you start talking about video podcasting , you get some of the old guards saying we've had video podcasts forever . You know , apple Podcasts supports video podcasting and it does kind of , and so I was basically giving some of the problems that video podcasts have .

James Cridland 17:28

Now , if you listen to this show a lot , you will have heard me rehearsing some of those arguments , you know , basically going through some of the issues , one issue being two feeds . So this Week in Tech is available in both video and in audio , which is a bit clunky and essentially means that both of them lose because both of them don't do as well in the charts as they really should . The second issue is you're giving one file , one very large file . If you look at this Week in Tech , it's full HD , it's 1080p . Every episode is 2.8 gigabytes of data , which is 17 times the size of the audio files . That's a lot . That's a lot to shove in your mobile phone . That's a lot to yeah , that's a lot to shove in your mobile phone . So , yeah , you've got that , even if quite a lot of devices won't even play that , because you know it's such a large file and you know .

James Cridland 18:38

Obviously you can compare that to YouTube . Youtube creates I discovered 22 different videos for their service , at least 22 different videos for their service , at least 22 different videos in different formats , in different streams . And all of that because it just works . When you're using YouTube , you press the button and it plays and you don't have to worry about what's going on behind . And then you've got , of course , the cost to podcast hosts as well , because 17 times the amount of traffic doesn't come cheap .

James Cridland 19:07

So , really , you know , I argued in that blog post that Apple Podcasts does support video , but it's not a very good experience and that's probably why , knowing a little about how Apple works , they don't want to promote it , they don't want to talk about it because it's not a good experience from anybody's point of view . It fills up people's phones , it costs an arm and a leg to download on mobile or it would look bad on Apple TV if you're going to make smaller files and , yeah , you know , it just really doesn't work . So that's why I think that open RSS videos are not really something that anybody wants to get behind , even companies like Apple that actually support it .

Sam Sethi 19:56

So one of the things I have been doing is looking into this space as well , and one thing I found out which I'm not an expert at , but I'm learning is there is something called pre-transit , which means that you get to a certain size where the fixed costs that you basically are purchasing for audio or video streaming is set by the company you . You go to the hosting companies , um , and so hosting companies who buy basically wholesale bandwidth can then beyond that pre-transit fixed level . They don't pay any more . So I'm suspecting that the YouTubes , the Spotifys of the world so I'm not saying it's going to be a low number , it may be a super high number and most hosts can't get to it but there is a point at which you do get to a fixed cost where everything beyond that is is basically free to them , and so that's probably one issue that they have to look at . The second one is I wonder whether spotify will do the 17 or 18 different formats like youtube . Maybe that's youtube's secret sauce is that they do that .

James Cridland 21:02

Well , I mean I'm sure that Spotify do , because Spotify are producing different versions of the songs that you listen to . I mean you can choose them in the app . You can choose from low , medium and high quality and presumably Spotify Hi-Fi coming on at some point in the future , you know , if you wait long enough . So I think that that transcoding is going on . I think , by the way , you're talking about peering there , and when I was working for a radio station we were a very successful online radio station Our bandwidth bills were very high , and one of the ways that we cut our bandwidth bills to almost nothing is we did some peering arrangements with some of the large ISPs , which essentially meant that if , for example , you were using BT , you know open world or whatever open zone , whatever the thing's called open world .

Sam Sethi 21:56

Anyway BT's .

James Cridland 21:58

ISP . We had a peer ISP . We had a peer ie a private wire between our server in Telehouse in London and theirs , and that wire was free . So therefore we weren't paying for any of our bandwidth to and fro . And my understanding is , youtube and Netflix have actually gone one better , and what YouTube and Netflix have done is not just the wire but they've actually put servers into the likes of , you know , bt and AT&T and you know Telstra and whoever else it might be , and those servers download one copy of the video and then all of the people watching that video are watching it essentially for free in terms of the bandwidth costs , because it's not even leaving Telstra's building . So I think that that's perfectly possible .

James Cridland 22:56

But that doesn't fix many of the other issues . You know that's the problem . I mean it still means that it's a 2.8 gigabyte file which fills up your phone , you know , incredibly quickly and is way too big for your phone . You know it still means that you end up having you fixing the two feeds because you use alternate enclosure . There are ways of fixing the one massive file thing by linking to a streaming bitrate instead .

James Cridland 23:32

You can still download those , but you can stream it and you can stream it in different qualities and there are ways of fixing , you know , you know fixing all of the other issues with it , but a lot of it is , you know , it just adds complication and it also means that we all have to support that and currently very , very few people are . So it's yeah , it's just not going to be easy . Particularly so I thought it was just worthwhile having a little sort of , a little sort of peek at why video through open RSS isn't necessarily going to be a thing that we can do anytime soon well , not everyone thinks that video as well .

Sam Sethi 24:13

You know we talked about Jim Salverson , but Colin Gray at Alito also had a post that said , you know he was agreeing with you from last week . Actually , james , he was was saying if you take Joe Rogan out of the numbers , is YouTube really doing that well with podcast video ? And again , if you look at that , compared to Spotify , the number of subscribers who are on YouTube is very low . So are we conflating the numbers and will most people who do podcasts not even bother with video ? So why are we pushing , you know , pushing this number ? Because it's only going to be the top one or 2% who have enough team people around them . You know , diary of a CEO , 50 people to actually produce the video of any quality that will actually then turn into listeners or viewers .

James Cridland 24:59

Yes , no , I completely agree with that . I think it's worthwhile . You know , keeping an eye on those numbers , I'm still finding it very difficult to believe that YouTube is the number one place for a podcast . I'm sorry , but I'm still finding that very hard . So , yeah , who knows

Acast's swanky new studios

James Cridland 25:18

?

Sam Sethi 25:18

Now last week I was kind enough to be invited by the team at ACAST , the opening of their London studio , and I think I sent you some photos from there as well .

James Cridland 25:30

Yes , you did . Yes , it all looked very smart , didn't it Looked very fancy , it is .

Sam Sethi 25:35

Yeah , up in Shoreditch , and you know there was a lovely crowd up there . There was Susie from Apple , Susie Warhurst , there was Megan Bradshaw from Amazon .

James Cridland 25:45

How jet-lagged did Susie look ? No , she looked great I wouldn't ?

Sam Sethi 25:49

Oh well , there you go . She's in the UK , I think , isn't she ?

James Cridland 25:52

So I'm not sure , because she was here in Australia only a couple of weeks ago .

Sam Sethi 25:57

She did mention she was at the yeah , she did mention that it was a great crowd , great event and well done . The thing that Ross Adams did confirm , and basically Sam Shatabi , who runs the place , also confirmed in a press release , was Acast is now moving into supporting video podcasts , and that's , I think , what the studio is all about .

James Cridland 26:19

Yeah , yeah , no , indeed , indeed , there's a lot of video stuff in that studio , isn't there ?

Sam Sethi 26:24

Now , finally , dave Weiner , who I have a love-hate relationship with . Basically , who woke Obi-Wan is what I'd say . Podcasting it is I do . He was like we're losing the word podcast very quickly . He may be right , but where have you been for the last two years , dave ? Who woke you up ?

James Cridland 26:43

Yes , well , yes , exactly . I am really surprised at Dave Weiner who , you know he's very prickly towards journalists and I can completely understand why , but I'm really surprised that he has been so absent from the podcast world over the last five to 10 years . It's a real shame . I think it's a real shame that he has only just woken up to some of the new features which are going into podcasting . He's only waking up now to , I mean frankly , how podcasting works , because all of a sudden he's producing a new show and I think it's just a shame that he's not .

James Cridland 27:28

Yeah , that he's not been more present over the last five or 10 years . Adam Curry hasn't gone away , but the other person who invented podcasting has gone away or had gone away , so I do think that that's a bit of a shame . But he's absolutely correct . He says we're losing the word podcast . People are beginning to just assume that it's just video interviews or talk in Daniel X phrase . And , yeah , and he's there talking about , you know , taking advantage of the open platforms and you know , I mean welcome to the party , dave , but you are about five years late .

Sam Sethi 28:08

Yeah , I mean , the one thing he says correctly is it's time to start collaborating with competitors . And , yes , you know , the cross app comments , the fabled cross app comments , as being an example , we will get there , but , you know , will we get there quick enough ? That's another question . That's the problem . Tom Rossi actually replied . Tom Rossi from Buzzsprout replied to Dave Weiner you should promote the work of the Podcast Index and Podcast Standards . They're working to extend RSS . And I thought , yeah , again , dave Weiner's not been present , why , I don't know . I also and I'm going to say this and I'm probably , you know , going to incur the wrath of Adam as well , but I think Adam is the figurehead for the podcasting Tudor community , but Adam doesn't like attending events or shows and I think it's a missed opportunity because , as much as many of us would want to be on stage talking about podcasting 2.0 , we aren't the inventors of podcasting . He is and he has gravitas and he has kudos with it , therefore , and I think event organizers would give him the platform , but he doesn't want to do it .

James Cridland 29:17

Yeah , no , I do agree . I think what you really need with one of these , you know , if you're working on new technology , you do need a figurehead need with one of these . You know , if you're working on new technology , you do need a figurehead . And if you know , and it's just important that that- figurehead is actually there and does all of that stuff .

Sam Sethi 29:36

Yeah , Moving on talking about people waking up , looks like Uncle Leo Laporte's woken up as well . I mean , what's going on ? Has something happened that I've missed ? Have they all had a coffee that I should have had ?

James Cridland 29:48

Well , I was delighted because I was writing that piece about video and I know that this Week in Tech has a video version and an audio version . I was really pleased to see that Leo , or that Twit is now supporting a bunch of Podcasting 2.0 tags , including the people tag , so hosts and guests and that sort of thing , including the podcast funding tag . So there's a big green button on the PodNews website saying become a Club Twit member . There are transcripts , albeit only HTML transcripts , so they're not very good , but nevertheless there are transcripts , albeit only HTML transcripts . They're not very good , but nevertheless there are transcripts in there . So really good to see Leo or whoever it is who's doing that for him jumping in and actually properly getting involved , appear to be using something that is from Blueberry I'm guessing it's the WordPress plugin that Blueberry make , because I can see lots of raw voice stuff in there as well in his podcast feed , but it's really good to end up seeing that he's supporting that . So you know , I'm really pleased to end up seeing that .

Sam Sethi 31:04

I hope it's not too little , too late , but yes , I'm equally happy seeing that they're doing it . But I did talk to Lisa Laporte over a year ago directly and it led to nothing , just led to nothing .

James Cridland 31:18

Yeah , yeah , and you know , and he's not . Obviously he's not going to get involved in the whole crypto stuff because he doesn't believe in that and he's deeply suspicious about people , and that's all fine too . But I think just sort of seeing that it's just nice to end up seeing the fact that he's supporting a bunch of these tags , probably just because the PowerPress plugin supports them . But great to end up seeing that , so that's good .

Sam Sethi 31:51

One of the people who was at the a cast launch was jamie east , who we had on the show recently , who you interviewed . James , yes , um , he put out a post as well . Um , being able to bookmark an episode directly from a social clip to your chosen pod player would be a game changer . I think you responded with there is something called episodesfm . But what I was more interested in with somebody like Jamie , who you know , obviously with the Daily Mail group , he is aware of micropayments and I'm pleased that you know the message has resonated outside of the 2.0 bubble to other people . So maybe you know there is hope still .

James Cridland 32:22

No , I think so . I think there's definitely hope . I think there's a bunch of people really understanding now what technology can actually do for them . But it just takes time . It takes time of going on and on and on about it and then eventually people begin to get the right kind of idea and you know , and

Promo! For Podnews.

James Cridland 32:41

so that's a good thing to see . Podnewsnet is a short newsletter every weekday with everything you need to know about podcasting and , on demand , you can subscribe free at podnewsnet for new podcast launches , company changes , stats and no waffle . In fact , podnewsnet is so waffle free , it's really short , just like this promo .

Around the world

James Cridland 33:02

In the UK , listen has been nominated for a UK Television Award . It's a production company . It makes podcasts . It makes these things called visualised podcasts , which is they've made a thing called the Traitors Uncloaked , which is a visualised podcast that you can't actually get on an RSS feed . So therefore it's not a podcast , it's broadcast on BBC television , so it's basically some cheap TV . Anyway , they've ended up being nominated for an award , which is very exciting . So well done to listen . What else is going ?

Sam Sethi 33:34

on . Shouldn't they be called Watch then , instead of Listen ?

James Cridland 33:37

I know exactly Well , you know audio first . That was a very positive view of that story , wasn't it ? Let's have another positive view . Germany podcasts are an overview of standards , technology and guidelines for podcast advertising , as well as tips for media planning and campaign booking . It's all in German , obvs , but worth a read . If you sprechen die Deutsch , sprechen Sie Deutsch .

Sam Sethi 34:20

There you go .

James Cridland 34:21

Yes .

Sam Sethi 34:22

O-level . There you go , you nearly got there mate .

James Cridland 34:26

Yes , I didn't , I didn't , I took Italian . So there you go .

Daniel Ek 34:31

Oh look at you .

James Cridland 34:33

And people are having to pay up for stuff , aren't they , Sam ?

Sam Sethi 34:37

They are Now . Ashley Carman , a friend of the show , who does a wonderful newsletter called Soundbite on Bloomberg , came out and said that it's now being put behind a paywall . The newsletter will become exclusively available for paying subscribers . Ariel Nissenblatt asked will you subscribe ? And many people said they might subscribe to Ashley's newsletter , but they don't want all the tech newsletters and the inflated price that goes with it . My question to you is A what do you think of it ? And B would you ever put Pod News behind a paywall ?

James Cridland 35:14

I mean it's £11.99 a month If you want to subscribe to Soundbite . You get a bunch of other tech newsletters as well . I think that's quite high , to be honest , but Ashley Carman's stuff is really good , so I'm not quite sure how to do it . I'm not quite sure whether or not I subscribe and then cover what she is covering so that more people subscribe to that , or not . I really don't know . So I'm not quite sure how to really deal with that .

James Cridland 35:43

It was complicated enough when Ashley moved to Bloomberg , because some of their stories are behind the paywall but they are then republished by people like Yahoo in Canada or something , so you can actually find the story . You just have to link to a weird place in order to actually read it . It's going to be even harder with Soundbite going away . So that worries me , and I think what worries me as well is we've seen PodPod go away over the last year or so , which was a UK podcast news thing . We've seen HotPod go away , which of course , was kind of paid for , kind of not , and the Verge ended up doing a dreadful job in suspending that and trying to find a buyer after they'd completely ruined any value of that service , which was a real shame . So there's been a lot of these news outlets going away or going behind paywalls inside , podcasting , of course , being another one , and there have been a number of other ones as well . And to one side , it's brilliant because it means you know , great PodNews ends up being the only freely available service .

James Cridland 36:58

I'm really clear . I've been really clear over the last couple of months . When you become a supporter for the PodNews newsletter , you don't get anything extra . You don't get anything extra other than the name credit . You don't get a secret Slack group , you don't get special meetups , you don't get any of that stuff . You are paying for everyone else and thank you for doing it , which is a very strange way of running a business , I know , but that seems to be working , and I'm just worried that we are now at a position where you know I don't want it to be just me and Sounds Profitable as the two companies who are , you know , writing stories about podcasting , because we can't necessarily all keep the podcast industry honest which I think is one of my jobs if there's only one or two of us . So , yeah , it's a bit of a concern , I think , from my point of view .

Sam Sethi 37:57

I mean Sounds Profitable did put a nice piece about you , James . They said Sounds Profitable wouldn't exist without the support of , and free access to , Pod News . We encourage you to subscribe and consider supporting Pod News , as we all have , and again , you know . That , I guess , was why I asked you the question would you ever put it behind a paywall ? I think the answer is a very clear no .

James Cridland 38:18

Yeah , the answer is absolutely a very clear no . We've had a number of new supporters this week . Thank you to the $100 MBA , who has joined us as well , as it says here as our latest gold supporter as I speak . But , as you've just heard , sounds Profitable has also joined as a gold supporter as well , and a number of the Sounds Profitable crew have also joined as personal supporters too , which is very kind of them . So crew have also joined as personal supporters too , which is very kind of them . So , yeah , I mean , those people are funding the Pod News newsletter for everybody . That's the way that it goes , and I think you can probably argue that I've been running the Pod News newsletter on a value for value basis ever since I started in 2017 . I just didn't know it was called that .

Sam Sethi 39:05

There you go , pioneering again .

James Cridland 39:07

I will be buying Ashley Carman's Sandbite newsletter . I've also reached out to her and I've said , however , we can help promote that newsletter , I would love to end up doing that . So if there's a way that we can actually do that , then that would be cool .

Sam Sethi 39:20

So we will see what the good folks at Bloomberg say Now friend of the show , stephen Goldstein from Amplify Media , also had a post about this the ups and downs of audio in 2024 . But one section of that post stood out for me about this move to subscriptions . He says our subscription to the future of podcast . He said New York Times is doing it , npr , pushkin , wondery and many more , and he also referenced the Ira Glass , this American Life , lamenting the one third drop in revenue . So again I go . Do you , James , think 2025 is seeing more and more ? We've just talked about Ashley Carman . Do you think this is the way forward for many other media journalists ?

James Cridland 40:07

Well , I think we'll see an awful lot more diversification of monetization . There you go . There's some big words . I think that we'll see less companies that are just reliant on advertising , or less companies that are just reliant on membership , or less companies that are just reliant on you know . Whatever it might end up being , I think we're going to see companies that try and increase the amount of money , the amount of different ways that they earn their money , and I think one of the things you know , when I set up the Pod News newsletter , what has essentially happened is that a third of the revenue coming in to the Pod News newsletter is from supporters , A third is from the classified ads and a third is from the big display ads that you see , and I think having that diversification is really important . So I suspect that we will see more memberships , more live shows as well as advertising in there , and that's probably how podcasting and , to be honest , many other creative endeavours are going to be paid for in the future .

Sam Sethi 41:19

Well , you go back to what Daniel Ecklund said . You know , dependability , right , Dependable revenue , not up and down revenue . He was talking about advertising dipping in January , February , and you know , again , going away from advertising as your main source , not saying you need to get rid of it or anything , but being more dependable on steady streams of income .

Speaker 2 41:40

So again , he might be pressing

Events

Speaker 2 41:43

it . Podcast events on the Pod News Weekly Review .

James Cridland 41:47

Yes , it's time for events and stuff like that and a big event coming up in London , the podcast show 2025 , of course , happening May the 21st to the 22nd . I will be there , you'll be there , sam Indeed . So the contract . Oh right , so there we are .

Sam Sethi 42:02

When did I sign that ?

James Cridland 42:06

I signed it for you , excellent . And day passes are now available to the podcast show 2025 . A few new things which are of interest , after we've been talking about video a lot hey-ho , who'd have thought it . The content creator stage will be focusing on multi-format content creation . There you go stage . We'll be focusing on multi-format content creation there you go . Also , the open forum stage , which looks to be the stage where everybody argues , which I'm all up for . It's dedicated to open debate and discussions around the hottest topics in podcasting .

James Cridland 42:38

That's video again , then , is it ? Yes , I'm sure that video will be talked about there , as well as the Independent Podcasters Hub , which is a new area of the event connecting independent podcast creators with a range of talks and networking moments . They keep on doing some very good things with that . I'm on the advisory board . I was born in London as well , so I think I'm allowed to be , and PodNews is a media partner , so therefore , you can save money on tickets If you use the code PodNews10, . That's PodNews10, . You can save on your tickets if you go and buy them now , which is thepodcastshowlondoncom , and the day before , just to plug my own little event , we were doing a PodCamp .

Sam Sethi 43:26

So again looking at all the technology around Podcasting 2.0 in a much more show-and-tell format .

James Cridland 43:32

Yeah , which will be really good to go to . So if you are thinking about going to the podcast show , go there a day early , get to London a day early and go to PodCamp 2.0 . And more details on the website for that , Sam , which is what .

Sam Sethi 43:49

Which is podcampalivelive , so you can go there and you can get . So is that podcamplive ?

James Cridland 43:57

I believe that is the URL . Let me check . Podcamplive is where you want to go for that .

The Tech Stuff

James Cridland 44:04

The tech stuff on the pod news weekly review . Yes , it's the stuff you'll find every Monday in the pod news newsletter . Here's where Sam talks technology . What have you got , Sam ?

Sam Sethi 44:14

Well , not a lot in the technology section here . Excellent , let's move on . No , oh , hold your horses , young James . There are some stories here that I think are going to be interesting , as in Chartable . We've talked about this for a few weeks now . On December the 12th , so another week away you have got to remove your prefix , but you came up with a wonderful stat about how many podcasts might break as well .

James Cridland 44:42

Yes , 31,749 podcasts are currently using Chartable prefixes . That's according to the latest data from the podcast index , which is quite a big number , isn't it ? It's a big number . I have spoken to a bunch of people in most of the big podcast hosting companies and , for example , if you're with Buzzsprout , our sponsor , you would have got an email from them in October saying that Chartable is going away . And these are all of the companies that they would recommend instead of using Chartable . And then what Buzzsprout is going to be working on is actually taking out the Chartable prefix for you so that your podcast will continue to work . So Buzzsprout are doing it in an excellent way . Many other podcast hosting companies are doing it in an excellent way . Many other podcast hosting companies are doing it in a very similar way . Some podcast hosting companies don't care , and so we'll find out how those work in the next couple of weeks . But yes , it's a big deal . If you don't take that Chartable prefix out , then at some point after December 12th , your podcast will not be playable at all .

Sam Sethi 45:47

What's the alternative to Chartable James ? Has anyone produced something ?

James Cridland 45:50

There are 400 million things that Chartable does , so there isn't really an alternative . But if you were using Chartable mainly because of the charts and ranking services , then Podgagement is one of those . They monitor 34 000 charts across the world . So they say that's from daniel j lewis , friend of the show and um , so that's worth a peek . But there's a bunch of different things that are available out there . It really depends what you're using chartable for , um . You'll find all of the details podnewsnet , articles , um and you'll see in there a piece all about chartable and what you can use .

Sam Sethi 46:26

Now somebody else called Scott Wyden Kivowitz has launched something called a podcast rank report .

James Cridland 46:32

What's that ? Yes , that runs a test for your podcast SEO , which is quite nice . So if you are wondering , you know how does my podcast rank for the word chicken ? Then you can type the word chicken in . You can pay a dollar and it comes back and it shows you where your podcast is in an Apple podcast search in the US and a Spotify search in the US for the word chicken . You could also use it for something more useful , but , yeah , quite a nice little plan Interesting to charge a dollar . A go , using Stripe , I would guess . But yeah , it's worthwhile taking a peek at that . Just do a search for podcast rank report in the Pod News newsletter and I'm sure that you'll find it .

Sam Sethi 47:18

Now Wavelake put out a post which said they've now got 1,000 active music artists . That's a good number . To start with , I mean , obviously don't compare that to Spotify and then it isn't a good number . But it is a good number when you say that these are independent music artists who are putting their music up onto Wavelake and using RSS as a output mechanism to distribute their music .

James Cridland 47:42

Yes , doing all kinds of promote your music by rewarding listeners when they play your songs . It's almost as if they've taken a look at True Fans .

Sam Sethi 47:50

I did look at that and I went oh Isn't that what you're doing . Yes , I was like oh , that's very nice of you . Well good , well done . That's two of us . Now , no , and look , I have no issue at all . I don't claim any prior art on any of the ideas I have .

James Cridland 48:04

So if they are good , use them , and if they're not , don't bother , but yeah , well , there we are , and the reason why you may be sounding a little bit different this week you've got the , you've got the Adam Curry noise gate on you at the moment that's because you have upgraded your RodecasterDECaster Pro to a new piece of software and that new piece of software has made a couple of changes and things , but also has allowed it's doing things with what virtual devices ? What are they ?

Sam Sethi 48:37

You and me both . I did the update thinking I'll sit here and I'll work it all out and I'll watch the videos . Basically , I think you can attach third-party devices like software and you can control the like StreamYard or whatever through here , or maybe Squadcast or Riverside . Again , why I want to do that , I don't know . But there you go and I stupidly upgraded just before the show . So my bad , my bad .

James Cridland 49:05

Well , that's all all right . Uh , you've just got the . You've just got the adam curry noise gate sound , um .

Sam Sethi 49:11

So uh , yes , but to say it's annoying me would be an understatement

Boostagrams and fanmail

Sam Sethi 49:15

right now booster grams and fan mail on the pod news weekly review yes , it's , uh , our favorite time of the week .

James Cridland 49:24

It it's Boostergram Corner . We've got some boosts and we've got some fan mail Boosts from . We've got a boost from Silas on Linux here . Sam , yes , he says .

Sam Sethi 49:35

OK , I see now . So you're really saying OpenRSS based and not OpenRSS based as a contrast to closed proprietary apps . Okay , yes okay . I see why that makes sense , then I may annoyingly start saying it too Welcome to the club , silas .

James Cridland 49:52

Welcome to the OpenRSS club , Silas . It'll annoy Adam Curry . Do you remember when Adam used to send us boosts ?

Sam Sethi 50:01

He says it's down to his app , nothing to do with him , not sending them . Yes , and after my comment earlier , he's never sending one anyway , so don't worry about it .

James Cridland 50:11

Can you edit that out ? No , you won't , so so thank you to Silas , if you've any idea what , what what I'm talking about . If you've no idea , then I've edited it out , and if I , anyway , and B Densey , thank you . 970 sats Now . We hit 12 power supporters last week and we were really pleased about that and I was a little bit . I didn't really know what I should be calling them , because 12 , you know , we were calling them the Magnificent 11 , and the Magnificent 12 doesn't really work . So B Densey says how about the delightful dozen or the dazzling dozen ? And the good news is it doesn't matter , because we don't have 12 anymore , do we ?

Sam Sethi 50:54

No , we have the baker's dozen instead . Now Welcome Claire Waite-Brown . Thank you so much for joining the Power Supporters Group .

James Cridland 51:03

Yes , that's really kind of you . So , yes , so 13 folk , now the tremendous 13 . Gosh .

Sam Sethi 51:10

Claire is about to launch her podcasting 2.0 course that she's been working on so I know you've been a guest on it , I have , I know Rob Greenlee and I know Daniel J Lewis and Dave Jackson and many others , so Claire's about to launch that . She's just put the trailer up so we will have her on the show in a couple of weeks time to talk about that as well .

James Cridland 51:33

Thank you , claire . Also Miss Eileen , who I gave a shout out to on Twitter . I went back onto Twitter just for that . Get off Twitter , miss Eileen . Also Neil Velio , Rocky Thomas , jim James , david Marzell , cy Jobling , dave Jackson , mike at the Road Media Network , matt Medeiros , marshall Brown , cameron Mull and Rachel Corbett , who has just launched a brand new podcast called Me and my Tiny Human . Hello there .

Rachel Corbett 52:01

My name is Rachel Corbett and I am a single mum by choice . I know what you're thinking . Was it really a choice or did you have no other option ? You sad , pathetic single woman who got left on the shelf .

Rachel Corbett 52:12

It's okay , even if polite society says you can't say that to my face , you are more than welcome to think it , because I get it . We're all supposed to want that perfect two-partner family , and anything short of that is really just a consolation prize . But I never really thought that way and I've noticed that when I tell people that I'm a solo mom , I usually get a few responses from people who genuinely think they couldn't do it solo . And if you have ever thought that but you really want kids and you haven't found a partner who would make your life infinitely better and you're wondering , could I do this by myself , like , is that an option for me ? Then this show is for you . So come and join me for me and my tiny human coming to your ears

Sam and James's week

Rachel Corbett 52:51

real soon .

Sam Sethi 52:51

What's happened for you this week , Sam Well , I bought a domain called Truecasts . Now I stuck that up onto LinkedIn with I wonder what I'm going to do with that then . And very interesting answers to those questions . Um , I will say we've added support for amazon web services cloud front and we've spun up an hls server . So you work out what it's going to do in your own time , but I think you know you'll be keeping you , keeping your trousers on , won't you ?

Sam Sethi 53:24

I hope so nobody needs to see that , nobody needs to see that um uh , but yes , so that that's one thing I've done .

Sam Sethi 53:33

Um , I thought , uh also , it was quite interesting . Um tom webster put out a post called wall gardens and rented land and he again said if we want open rss to survive in some iteration , there have to be more compelling audience reasons to use RSS driven podcast clients . Rss needs the benefit the consumer in a painfully obvious way , and I couldn't agree more . I think I keep talking about in the podcast and 2.0 community . We understand the , what we do , how we do it . I still think the why question is missing .

James Cridland 54:06

Yes , and I think the conversation that we quite often hear of not building your business on walled gardens or rented land that's fine , but I think it needs to be a little bit more nuanced . Don't build your business only using walled gardens and rented land . Using walled gardens and rented land , as Tom says , is absolutely fine , is a fine thing . Just don't just rely on those . Also have your own open platform as well . But there's no reason why you shouldn't be using these walled gardens and rented land because it's cheap and it might go somewhere , but just make sure that you're also doing your own thing as well . And I think it's a good piece , so worth a read , of what else have you got down ?

Sam Sethi 54:57

here .

Sam Sethi 54:58

Well , I've worked with an Australian radio company called Pod2 , down in Perth , on medium equals radio and live item tag .

Sam Sethi 55:07

So what they've done is they've put the live item tag into all of their podcast shows and they've put medium equals radio and they've also put in a publisher feed and so , in true fans , what we can do is create a dynamic publisher feed of all their shows and , using the live item tag , we can then extract the start and end times and create a schedule of that radio station . So again , it's not , you know , it's not setting the world alight , we're not going to make a massive change , but it's a really interesting way of using some of the technology that's been developed before for radio , where , fundamentally , it really is a podcast being broadcast and what they then do is take that live show , put it out as a podcast , but we can use that to create a dynamic page for them . So , yeah , so we've done that , and if you follow that radio station , anytime they put up a new show or take a show off , you get a notification Again just something different , very nice .

James Cridland 56:12

Yes , it's good to see that . I've been trying to get radio stations interested in the live item tag for a long time . Nobody seems to be interested in it , so I wonder whether or not you just need a radio station to properly jump in , and that will really help , I think .

Sam Sethi 56:25

I put up a post about the 10 ways podcasts and fans can get paid using true fans , um , which excluded host reads and dai or sponsorships . I think , again , looking at what daniel's talking about , I think there is a movement towards people now understanding that advertising isn't the only mechanism for payment . So that's quite interesting . And John McDermott bless him . Thank you so much put up a very kind post . I think the post , though , is more poignant . He put up a post saying I'm kind of done with streaming stats . I love the idea , but someone has to make the whole darn thing easy . I think that's on the back of what we were talking about last week . Yeah , I know exactly , and he kindly put and that someone will be sam setty . I hope it is me , but I'm not going to guarantee that one .

James Cridland 57:11

But thank you for the kind thought there we are um , maybe you need a . Maybe you need a big um , a big sugar daddy to give you tons of money , so you can dive into this a little bit more um .

Sam Sethi 57:22

what I would love to hear , though , is what is Podverse , podcast , guru and Castromatic doing ? Right , I know what Fountain's doing , I know what we're doing at True Fans , but I am sort of not hearing a thing . Now you might have James , but I've not heard a thing from those three , and it worries me quite a bit .

James Cridland 57:41

No , I'm not hearing anything from that and it . You know what ? I'm not hearing anything from that and it . You know I what I'm expecting to happen is that quite a lot of these companies will go . You know what ? It's too complicated at the moment . We're just going to stop supporting it for now , and I think that'll be a big shame , but I think that's probably the way that these things will work . You know , there's just a lot of change , um , you know there's just a lot of change to be made in in under a month now , um , and yeah , and I'm not sure that that's really going to work particularly quickly .

Sam Sethi 58:15

So , no , well , we , we're adding ln address this week , uh , support . So we will have backward compatibility with keysend . And we're also adding an option if you want to move your sats out of your Albi wallet into a TrueFans wallet , there will be a mechanism for you to do that . So again , but being fair and neutral , because you know I am here with my PodNews hat on , not my TrueFans hat on you can move those sats today into Fountain , if you want as well . Yeah , yeah , which makes sense .

Sam Sethi 58:43

The last bit , again , certainly from the podcasting 2.0 show . They were talking about a company called LightSpark and something called Universal Money Address . There's a very good keynote I recommend people go and look at on the LightSpark . That may be something that might be the direction or arrow of direction I think that the group might take in the future . So again , if you want to have a learning curve , certainly you highly recommend looking at that .

Sam Sethi 59:12

And on the back of that I found an article on x I shouldn't be there , but I was um from a guy called david marcus who works at lightspark , and he wrote an article about how Libra was killed .

Sam Sethi 59:25

Now Libra was from Meta and it was a micropayment system and he said I've never shared this publicly before , but since Marc Andreessen opened the floodgates on Joe Rogan , I feel it's appropriate to shed more light on this . And he goes on to say as a reminder , libra was an advanced , high-performance payment-centric blockchain paired with a stable coin . We built it . It would have solved global payments at scale , but it was killed for political reasons , and that , again , I think , is one of the other issues . You look at what Albee's had done to it . It wasn't Albee who made the decisions to stop wallets . It was the political decision to put controls and finance licenses in place that basically priced them out of the market , and I don't know what the answer is , but it looks like governments do not want this without their hand of control all over it , and so I don't know whether it will actually be able to be done anyway .

James Cridland 1:00:23

Yeah , well , who knows what America is going to do in terms of Bitcoin and all of that ? So it does seem as if there's a new world happening over there . So who knows ? But I think it'll be very interesting to keep an eye on .

Sam Sethi 1:00:37

Anyway , James , what's happened for you ?

James Cridland 1:00:40

I've been doing a few things . Firstly , some selected podcasts in the PodNews website now have links to YouTube . If you are a video podcast , then there's now a big Watch this on YouTube link . Not very many of them In and Around Podcasting is one of those , but I think what I'm going to be doing next week is to allow people to submit where their show is on YouTube , because there still isn't really a very easy way of finding that out , and certainly finding out if it's a proper video feed , because I don't want to link people to a , you know , to a fake video . So that is there , which is fun .

James Cridland 1:01:19

One thing I would say to anybody that is doing a website of their own is to use Google's PageSpeed tool , which is brilliant , so so good . I was using that the other week for the podcast Business Journal . In fact , we carried a big long interview with Stephen Bartlett at the end of last week , who's a very bright man , and I did some work on that website and I was just idly looking through Google PageSpeed and there were a few things that could both speed that website up but also , secondly , save me some money . It's well worth doing and , by the way , making it more accessible as well . So well worth doing that on any website that you're doing . Don't just do it on the front page , do it on an editorial page as well , because that's worth a peek . So I've been doing those two things . My daughter graduated from primary school this week , which is very exciting .

James Cridland 1:02:16

Congratulations , yes imagine a ton of 12-year-olds jumping up and down , shouting to Frozen songs from Frozen at the top of their voice in the pub . That was what was going on last night . So that was nice . And yes , and I'm also trying to I'm grappling with some new glasses . These are sort of multifocal glasses and I'm feeling very old .

Sam Sethi 1:02:41

Oh , you've got your Ray-Bans in no Well done .

James Cridland 1:02:44

No , yes , I'm feeling very old and has been in these glasses , but I'm getting used to them slowly but surely . So that's what's been going on for me .

Sam Sethi 1:02:52

Ah , young man , young man .

James Cridland 1:02:56

And that's it for this week . All of our podcast stories were taken from the Pod News daily newsletter . It's free and you can subscribe to that at podnewsnet . You can also find more interviews and stuff like that in the Pod News Extra podcast . That may or may not be going away next year . I'm still trying to work out what we do with that .

Sam Sethi 1:03:16

You can support this show by streaming sites . You can give us feedback using the Buzzsprout fan mail link in our show notes and you can send us a boostgram or become a power supporter , like the bakers at a dozen weeklypodnewsnet .

James Cridland 1:03:31

That's where you go and do that , armed with your credit card . Our music is from studio dragonfly , our voiceover is sheila d , we use clean feed for our audio , we use hindenburg to edit it , and we're hosted and sponsored by Buzzsprout . Start podcasting , keep podcasting . Get updated every day . Subscribe to our newsletter at podnewsnet .

Daniel Ek 1:03:54

Tell your friends and grow the show and support us , and support us . The Pod News Weekly . Review will return next week . Keep listening .