
Podnews Weekly Review
The last word in podcasting news.
Every Friday, James Cridland and Sam Sethi review the week's top stories from Podnews; and interview some of the biggest names making the news.
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Podnews Weekly Review
Live at Podcast Movement Evolutions - video, podcasting and more
We chat with Jay Nachlis, Steven Goldstein, Alban Brooke, Daniel J Lewis, Dave Jackson and many others. Plus, the week's news - including the Podnews Report Card.
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It's Friday, the 4th of April 2025.
Announcer:This is the Pod News Weekly Review Live at Podcast Movement.
James Cridland:Evolutions.
Announcer:With James Cridland and Sam Sethi.
Sam Sethi:I'm James Cridland, the editor of Pod News, and I'm Sam Sethi, the CEO of True Fan, suffering massive FOMO at the moment, but we'll find out why later.
James Cridland:In the chapters today the Pod News Report card by Pod News, the state of video podcasting by Amplify Media and Coleman Insights. What is a podcast from Oxford Road? And Edison Research, and even Patreon, substack and Netflix are leaning into podcasting, and Spotify announcing more proprietary ad tech as well. Right, james, let's kick it off.
Sam Sethi:So last week we had the Infinite Dial 2025, and this week we have three more esteemed, noteworthy reports. The first one was just done at Evolutions. It was from Amplify Media and Coleman Insights. What was the report, James?
James Cridland:Well, the report was really good. Both Jay and Steve have just been on stage and they talked very much about audio being healthy and thriving, but video still more important than ever. It was research from Amplify Media and Coleman Insights, stephen Goldstein and Jay Nachlis, revealing that 77% of podcast consumers are consuming both audio and video. They've just joined me here, steve, which is nice, jay greetings. Good morning, james, great to see you. As always, you've just been on stage. What's it like on that great big stage in there with your numbers and everything?
Jay Nachlis :It's a rush right. I mean, putting these studies together is an experience in itself. You know, I think we're a bit like kids in a candy store when you extract the data and anytime you find a finding and you say, oh, that's yes, that's something we need to share, that's something we need to share and then to actually. And then you feel like you're in this waiting game of you've done the analysis, you've put everything together and you just can't wait to share the data and see people's reactions.
James Cridland:Stephen Goldstein welcomed us with an excellent joke, saying welcome to day day 10 of podcast movement, because it certainly feels like it. What were the headlines, steve?
Steven Goldstein:So the headlines are that, if we thought that Gen Z was leading the way and they were combination of audio and video, regardless of age, so only 10% of Gen Z are pure audio, only 16% of the whole sample 15 to 64, was only audio and on the other side of the spectrum, meaning only video, only 7% of either of those age groups. So everybody's in the middle. However, before we get to the point of you know, anybody listening to this with video despair, if you take the 10% of Gen Z, that's audio only, and then the 30% of Gen Z that's primarily audio, you're at 40%. So I say audio is alive and well and people are just using their options of wherever they are making choice.
James Cridland:Jay, you showed an awful lot of video as well in this presentation about video, but it was video from creators talking about how people discover shows, how people are promoting shows. What were the takeaways from that?
Jay Nachlis :Well, vertical video or clips has become really very important. And when it comes to social media, I mean the big headline was we've done, you've seen, research projects. We've done many of these. And when you talk about podcast discovery, friends and family is always number one, and for the first time, we see that social media took over friends and family for number one, and that, of course, can be attributed to the fact that YouTube has become a powerhouse in this space and the ascent of short form platforms have become really, really important in the discovery play. So shorts is bigger than ever. I think sometimes there's people that sleep on shorts a little bit. They shouldn't, and the other thing is that you know TikTok is important, but don't sleep on reels. That is number three behind YouTube and shorts, so I think that's another important takeaway.
James Cridland:Yeah, that was really interesting seeing that reels does so well and that TikTok is actually below that, so I thought that that was fascinating. Steve, there is a webinar coming up, I think, where we can see the whole data and find out more.
Steven Goldstein:You'll be able to see us in the upper right-hand corner, but you'll see the data on the large part of the screen, and we will present this entire thing in a webinar on April 17th at 2 pm, and you can go to either Coleman Insights website or the Amplify Media website to register. And there is one other thing I think worth discussing and that is Spotify. So here's Spotify having made the big video move at the end of 2024, compensating artists and so forth, but we are not seeing the full change to video consumption. Spotify remains a primary audio medium today.
James Cridland:Well, fascinating stuff, steve Jay. Thank you so much for that. Amplify Media. Amplify spelled A-M-P-L-I-F-I or Coleman Insights for information about that webinar. Thank you both so much, sam. Also, there was the Pod News report card, of course, which was fun because I ended up being on that very same stage, so that was entertaining.
Sam Sethi:Yes, I've got a picture of you on it. It's very nice. Now this is the third year of the report card, I'm correct in saying. And what was your key finding then? James, come on, reveal all.
James Cridland:Well, youtube scored really highly All of the scores for all of the apps. Youtube ended up scoring significantly higher numbers than last year, so they are clearly winning creators round, which is an interesting thing to end up seeing. Apple continued to be the creator's favorite platform, though in the apps category, the independent podcast app, pocket casts, was number I. Um, ellie is here and I have not yet managed to bump into her um to tell her that, but, um, yes, really, uh, good news from, uh, all of that, but, um, you know, fascinating data it's really interesting to end up seeing, and what's nice from my point of view is that all of the big platforms are now asking to learn more about what those numbers are.
Sam Sethi:And again, given that Apple was number one, but you had some more data on there as well, about, well, let's say, data that people weren't happy with. I was reading some of the things like I don't care about RSS, I don't care about this. So not everyone was happy, larry, in your report.
James Cridland:No, and I think that's the nice thing about it is that it is both positive and negative. You get the gripes from the keyboard warriors as well as the positive things. And actually, quite a lot of the time, if you go and have a nice sit down meeting with Apple, you want to be nice to them. You don't necessarily want to be rude to them at least if you're not me, so that's so. That's always fun, but from that, from that point of view, yeah, it's nice to actually see the unvarnished truth. You know, in terms of that, so you know, so that's that. That was quite fun to do, you know.
Sam Sethi:So that was quite fun to do, I think. The other thing I would like to highlight from your report is that our friends at the Podcast Index came out as the number one directory. Indeed, I love that one.
James Cridland:Yeah, and always coming up with that number one directory as well. Matt Marr is here. Matt Marr is the emcee of Podcast Movement. You've been doing this for years and years, haven't you?
Speaker 6:A decade, A decade wow A decade. Can you believe that?
James Cridland:And so you are there, with your sparkly trousers as of yesterday and your sparkly top as of today, exciting us. What's been your takeaway from Evolutions?
Speaker 6:We were just discussing it Video, video, video, video. I think if and I think some people think, oh well, I have an older demographic to my podcast they don't really do video and what I'm learning is that the data is no, everyone is going, everyone is searching and yearning for video. Think about it. I think it's just another way to connect with your listeners and for them to feel closer to you and build that community that we do so well as podcasters.
James Cridland:You do a podcast yourself. What's the name of the podcast? It's called Reality Gaze. And, in terms of that podcast, how much video are you doing on there?
Speaker 6:Well, for us, we have our, our video. It's behind our paywall of our premium, of our patreon and apple subscription, so what we're realizing now is that's actually the thing we need to probably lead with the video for discoverability matt, thank you so much and thank you for your excellent work for the last 10 years.
Sam Sethi:Thank you, thanks okay, I'm gonna say it. If you won't, god, do we have to have the title video kill the podcast. Stop because it bloody. You won't, god, do we have to have the title Video Kill the Podcast start.
James Cridland:Because it bloody well feels like it at the moment. Oh, I do hope not. That would be a dreadful thing.
Sam Sethi:Hang on a minute. You know. We talked to Megan at the Infinite Dial. It's all video. Lean back TV. We talked to Amplify, Steve, and we talked to Jay at Inc Coleman. It's all video.
James Cridland:And Steve and we talked to Jay at Inc Coleman, it's all video. And now you've just had somebody come on and say it's all video. I mean, seriously, there is an awful lot of video talk. It's a bit like, if you remember, a couple of years ago everybody was talking about AI. This time everybody is talking about video. So yeah, that was definitely one of the standout things there.
Sam Sethi:Now I mean we're going to talk about this next bit in a minute when we talk about Oxford Road, but in your report card there was also nobody measures the same, and I think that's worth highlighting. What did they say about that?
James Cridland:Yeah, exactly right. So a lot of people saying you know what you know, Spotify doesn't measure the same thing as Apple, Apple doesn't measure the same thing as Apple, Apple doesn't measure the same thing as YouTube, and so on. Actually, what was interesting is the IAB came up to me after that and said we would love to learn more about all of this, and so that is a very welcome move. So, yeah, I think there's real understanding now that, yes, there's an awful lot of detail and data from all of these platforms, but it is very difficult to merge them together, and that's certainly what the folks at Bumper have been saying as well. You know in terms of that.
Sam Sethi:So if I wanted to read the full report card, James, where would I go?
James Cridland:You would go to the PodNews website. We covered some of the PodTrack data that we covered earlier on in the week, and as well as the report card. Just have a look at the stuff at the bottom, or indeed, just, you know, search for the word report card and you should hopefully find it.
Sam Sethi:Now there's a couple other people talking. Tom Webster was talking and he kicked off the keynote. What did Tom have to say?
James Cridland:It was an interesting start in that you know Tom was basically talking about podcasting is growing, but it's not growing quite as fast as maybe we would like podcasting to be growing. He was talking very much around the need to convert occasional listeners to more frequent consumers, so from that point of view it was a good conversation. But yeah, he was very much saying we've got to focus on still growing our medium and that was quite a nice thing.
Sam Sethi:I think podcasting, when it becomes habitual, is very, very interesting, and we all know that it's on your train, car or dog walk where most people consume it.
James Cridland:No, it absolutely is, and you may have heard the music has gone up a little bit. That's because I'm now inside one of the big expo halls and I thought it was only fair to have a very quick chat with the man of the moment from our sponsor Buzzsprout. Here's Albin Brook. Albin greetings.
Alban Brooke:Thank you, james, it's nice to be on the podcast. Are we recording Pod News Weekly? Yes, yes, albin brook, albin greetings. Thank you, james, it's nice to be on the podcast.
James Cridland:We're recording, uh, pod news weekly yes, yes, the pod news weekly review. You're live on the pod news weekly review. Please do not swear um. So this is no sugar added. Uh, albin brook. Um, what, what's your um thoughts been on the?
Alban Brooke:uh on the show well, we're getting to meet lots of people. We had a nice buzzsprout meet up last night. It's good just to see everybody and check in A lot of walking. The hotel is a little bit separated from the conference area so I know we've all stayed in shape and gotten our steps.
James Cridland:Yeah, isn't it just? What's the big sort of takeaway that you have felt? It's been quite a positive feeling conference, although quite a lot of people do like talking about the word video, don't they?
Alban Brooke:I've heard way too much about video. I think that I hit my breaking point weeks ago, and hearing more about video convinces me. Yes, video is going to be a platform, but do we want podcasting to become a subset of video? Tv shows will always remain, movies will always remain, but do we want podcasting the same thing that happened to Instagram, where it became a video app, not a photo app? Do we want Twitter, which became a video app, not a text app? Do we want that to happen to podcasting? And I think the answer is no. We have a unique medium around audio storytelling and I don't think we should just give that up to become a subset of video.
James Cridland:I think hear, hear. So, Alban, thank you so much for your time. I will let you get back on Before it goes.
Sam Sethi:could you ask Alban I'm thinking of doing an RV trip across America Is there a company he would recommend?
Alban Brooke:I would not recommend any in particular. I would strongly recommend against IndieCampers.
James Cridland:Anybody who?
Alban Brooke:wants to know my full review can go read any number of angry reviews that I've left over the last few weeks.
James Cridland:Yes, the Buzzcast show is very much worth a listen, because, blimey, that was not a good company.
Alban Brooke:Well, I'm on a spite mission, as Larry David would put it, so I'm sure there'll be more posted.
James Cridland:Albon, thank you so much, and thank you for your support as well. I appreciate it, cheers.
Sam Sethi:So, James, one of the other reports that came out at Evolutions was from Oxford Road in Edison. Dan Granger spoke. What did he say? I thought you'd answered this question, James. What is a podcast? Why is everyone still asking it?
James Cridland:Yeah, exactly. So Dan did talk about what is a podcast and actually he has done an awful lot of hard work in terms of working out what a podcast is, talking to a lot of different people about what a podcast is, and so he's got a full, complicated definition which is in a white paper, because that's the way that Dan Granger rocks and you can find that on the website, so that's all good. And also he's put something he's put a really nice documentary into the Media Roundtable, and the Media Roundtable is a great show with a three-part documentary about the history of podcasting and what a podcast actually is, and it was kind of a rallying cry really in terms of where podcasting is actually going.
Sam Sethi:Well, I read the whole report and I do recommend that people do read it as well. You can get a link from Pod News Daily. But the questions he was asking what is a podcast? I don't really think that was the thing I mean. He said it's audio on demand or it's video on demand. It doesn't really matter. The things that people were saying was that it was hard to share podcasting between apps. But the fundamental bottom line of what he was asking in that report is um, what is the metric?
Sam Sethi:We're talking about first party data, closed walls, youtube and spotify, and he's saying that if podcasting and advertising is to grow beyond the alleged two billion and mark, then we need a better way of reporting and measuring. And now we've talked about this before. John Spellock, friend of the show, yourself, me and a few other people are talking about a way of doing that. I, you know, will put my cards out. I mean, dan Graham just called it an open measurement protocol for podcasting. There is a way of doing it and I'm currently with you and others working on it. Just call it an open measurement protocol for podcasting. There is a way of doing it, and I'm currently with you and others working on it which is using something called activity streams.
Sam Sethi:That's a first party structured piece of data, and when people say, oh no, you can't use that, it's a bit like saying rss, don't use structured data, it's xml. Why would you use that? Well, it's the converse side of it. It's what apps will put as structured data. It's a w3c standard and it's the converse side of it. It's what apps will put as structured data. It's a W3C standard and it's shareable, and I think that's the way forward. And when we use that mechanism for sharing first-party data between apps and hosts, I think we do have an industry-capable standard.
James Cridland:Then yeah, I think certainly John Spurlock is also working. He was here as well earlier on in the week and I know that he's also working on something in terms of that as well.
Sam Sethi:But yeah, lots of different technical solutions but making sure that people are measuring the same thing is a really, you know, is obviously a really important thing from that point of view. Yeah, moving on then, james, back to the good old UK for a while. You reported a couple of weeks ago about the BBC turning its back on adding advertising into its podcasts after a lot of criticism from the UK podcast industry. Indeed, but what is the outcome, james, now?
James Cridland:Well, so the BBC was going to be taking advertising in the UK for some of its podcasts. If you didn't listen in the BBC Sounds app. So that was one of the things that the BBC was going to end up doing. Cue an awful lot of hue and cry from the rest of the UK podcast industry, because when the BBC, one of the biggest publishers, jumps in, that's the last thing really that anybody else wants to lose an awful lot of advertising revenue. So from that point of view, it's very good to hear that the BBC has basically said no, we're not going to be doing that, we're not going to be stuffing our podcasts full of ads in the UK, and it would have set quite a precedent, I think, in terms of the BBC's output in the UK. So good news all around, I think.
Sam Sethi:Yeah, audio UK. We had Chloe Straw on the CEO last week. She came out and said basically, from then, we remain strong supporters of the BBC and its vital role within the UK's podcast and audio industry. The BBC plays an important part in the industry and we continue to support its funding through the licence fee. But she went on to add we remain concerned about the BBC's entry into the UK podcast advertising market through content produced by BBC Studios. So I think fundamentally, everyone's relieved that they haven't gone down this road. Do you think it's the right way? Do you think that's the right decision eventually?
James Cridland:Yeah, I mean. So I was on a podcast from Roger Bolton. Now Roger Bolton used to present feedback on BBC Radio 4. He now presents his own podcast called Beebwatch, where he can dive in a little bit more deeply into some of these things.
James Cridland:And yeah, and we were talking about what the BBC's future is outside the UK and inside the UK, and I think, very clearly, the BBC inside the UK is funded by the licence fee, which is an acronistic thing, but it works and that's fine. Outside of the UK, funded by advertising, you know, and that's a good thing too in terms of earning more cash. Also, by the way, outside of the UK, it is earned, if you want to, by paying for the Apple Podcasts, premium subscriptions of the BBC's content, and a lot of people are doing that too. So all of that, I think, is good, but I think when the BBC starts to compete in terms of revenue inside the UK, then I think commercial organisations should cry foul, because the BBC has £3.6 billion coming in from the licence fee. That's pretty well guaranteed, and one thing that you can certainly say about commercial media is that revenue is not guaranteed in terms of that.
Sam Sethi:Again one of the things I think we had Chloe on last week. If you want to hear more of what she thinks the Audio UK role is in guiding the industry here in the UK, then I highly recommend listening to her interview on last week's show.
James Cridland:Indeed, and you'll also find that interview in full in this feed as well weeklypodnewsnet.
Sam Sethi:Now, james, let's move on. Patreon seems to be gaining a little bit more momentum. It feels like that to me, anyway. They have said that the highest earning category on patreon now, with 6.7 million membership, uh, is podcasting, and they've launched a new program with sony and wondering what are they up to?
James Cridland:yeah, they appear to be, um, uh, diving into podcasting a bit. Um, so, um, uh, sony music. So Sony Music and Wondery. You'll be able to buy podcasts on the Patreon platform, listen to those podcasts in your favorite podcast app and all of that. So, essentially, patreon turning into supporting cast a bit. So interesting to see that. That's the typical mechanism of supporting cast. I believe that substack does much the same sort of thing. Um, the supercast. Of course, there's a bunch of other tools which allow you to end up doing that. So, um, yeah, patreon jumping in and with some really high numbers. Um, you know, I mean 6.7 million memberships, and I think ashley carman managed to get a total value out of them as well in the soundbite newsletter. So, um, yeah, doing, doing, doing it very well in terms of that yeah, I, I've um for 2025.
Sam Sethi:I think my three words are content, commerce and community, and I think we are seeing Patreon, substack and others really going down this road. We are also seeing, I think, with Substack I mean, I've been watching one of my favourite networks is Zateo and they are using and quite a few others like the Midas Touch, they're using Substack for live broadcasting through YouTube. So they're using YouTube Live and then they're also writing their blogs live broadcasting through youtube so they're using youtube live and then they're also writing their blogs well, that's interesting that's interesting.
James Cridland:That makes it.
Sam Sethi:That makes a ton of sense and we're seeing patreon are also trying to go down the live road as well, so I think you're beginning to see, um, what I call multi-function community platforms. Right, so they're going to do blogging, podcasting, video, live, merch, which is what those two platforms offer as well, and I fundamentally think any single function app now is probably on the road to ruin.
James Cridland:Well, there you go. That's a bold decision, it's not my prediction yet.
Sam Sethi:That's later in the year.
James Cridland:No, very good, Very good.
Announcer:We're sorry, but now it's time for more news about Spotify on the Pod News Weekly Review oh good, oh, brilliant.
James Cridland:Yes, it's time for more news about Spotify, and this time it's time for news about Spotify in terms of their monetization model. They've got a bunch of new tools and things which I don't fully understand in terms of that, but they've also expanded the Spotify Partner Program to a further nine new countries eight of those in Europe as well, eight of those in Europe as well. So that weirdly means that even Americans will earn more money from the Spotify Partner Programme, for reasons that I'm not fully understanding. But, yes, definitely still continuing to grow.
Sam Sethi:And one of the other things you reported on this week was about a company called Linus Media Group and they shared how the content company makes money. What I was interested in from that was the revenue from YouTube is just 11%.
Sam Sethi:Yes, very small, yeah, but 37% from a revenue share with YouTube Premium. So, if we go back over what we've just talked about, we were talking about Patreon with 6.7 million members. We're talking about Substack. We're now talking about YouTube Premium. We're talking about Apple channels, earlier, with the BBC trying to monetize. My question to you, james, because I always say that podcasting is the second class digital citizen People expect to pay for music, films and audio books, but they don't expect to pay for podcasting. Are we jumping now to a point, are we reaching that tipping point, where people are saying, actually, for quality content, yes, I understand, I need to pay for it.
James Cridland:Yeah, I think we are more and more and I think Apple is certainly helpful. You know, in terms of that, apple has very much driven people's understanding of a premium podcast subscription. You know it's a paid for thing which people understand, and of course you've got Patreon and you've got those sorts of services in there as well. So I think that people are beginning to understand that, yes, you know there is advertising and of course there's advertising, and that's definitely one thing, but I think also it's you know, other ways of earning money, other ways of giving money to the creators that you really enjoy and, as we see from Christian broadcasting, that survives essentially on people just giving them money. So, yeah, I think it's a good thing. I think it's relatively unhealthy if all of media out there is just paid for by advertising.
Sam Sethi:Moving on, james, let's whiz around the world. Over to you in the US, hubbard Radio have announced the launch of a gamut podcast network. What's this one?
James Cridland:Yes, so Hubbard Radio is 102 years old. It's one of the oldest media broadcasters in America which is still going. It's family owned. Ginny Hubbard is the CEO and she's very nice and I've met her a couple of times. And so they have launched their own podcast network, which is called the Gamut Podcast Network, and Ginny Hubbard I mean mean not um, you know, basically saying look, um, the launch of gamut is more than a rebrand. It's a pivotal evolution for our company as a company which, of course, is mostly um am fm radio stations, um, so interesting to see that that's run by John Wardock, who is here. He's been around over the last couple of days and, yeah, so it's going to be interesting how that pans out. But that's exactly, I think, where broadcast radio stations should be going.
Sam Sethi:I think one of the things that I was looking at because I went to the Gamut podcast network and it's got a whole bunch of podcasts. I went to Megyn Kelly's network, I went to a few other networks that have launched One of the things I'm frustrated about is nobody seems to be explaining what publisher feeds are or pod roles, and again, this whole thing seems to be missing. Yes, well that's. I don't know how we get people to understand these.
James Cridland:Yeah, well, that's one of the issues with that is it's, is it's an issue with, um, you know, marketing those particular uh features, of course, and uh, you know, and that's and that's going to be, you know, one of one of the you know one of the issues there now triton digital is to expand its US podcast ranker.
Sam Sethi:What's it doing?
James Cridland:Well, yes, triton, has Sam come out with an expansion of the US podcast ranker and it's now including all publishers. I've literally walked outside to Triton's stand and I'm wondering if I ask Daryl very nicely he might actually explain what's going on with the new expanded Triton podcast ranker. Daryl, who are you at Triton? First of all, Hi James.
Speaker 9:I lead measurement analytics at Triton.
James Cridland:And so you made an announcement about the Triton podcast ranker. It's now going to measure everybody every quarter. As I understand it, we do.
Speaker 9:We have a part of it that will measure everyone, based on surveyed listeners, representative of the US population. Specifically, we're talking about the US podcast ranker. We will keep the download ranker, which requires publishers to have their logs measured, and then we've added, from our Demo Plus solution, a list of podcasts that reach efficiently or over-index for different audience segments, different demographics, income, shopping behaviors or purchase intents lifestyle data, which is a resource for advertisers to help understand what podcast should they be considering for their buys understand what podcasts should they be considering for their buys?
James Cridland:Yeah, so you'll be able to look at podcasts, I'm guessing. For people who are in the market for buying a new car, for example, which podcasts are they listening to there? Or podcasts, you know, for expectant mothers, that sort of thing? Have I got that right?
Speaker 9:You got the in the market to buy a car. We have moms in there. I don't think we have expecting mothers. Sometimes they want to keep that private and in the survey, but the general idea of it you've got right.
James Cridland:Yeah, no, that's really exciting. And so when's the first all-encompassing ranker coming out? Are you calling it a ranker, or are you calling it something else?
Speaker 9:We're still calling it the US podcast ranker, even though the component about the audience profiles isn't exactly a ranking. It's not really about who's number one versus number two, it's really more about a list for that piece Still a ranker Coming out later this year. We haven't reported an exact month yet. Not the end of the year, it's not that far off, but later this year.
James Cridland:Well, it's super exciting, Daryl. Thank you for your time. I appreciate it. I'll let you get back to your email now.
Sam Sethi:Good timing James.
James Cridland:It's almost as if I can read ahead in the show notes and work out what you want to talk about next.
Sam Sethi:Well, let's talk about something else next. We've been reporting over the last few weeks about people who are not declaring that they are charging guests to be on their show. You had a report about the US advertising self regulator saying something. What was that, James?
James Cridland:Yes it was about. It was about social media influencers who were basically they've been caught out doing, you know, posts on X and on TikTok and stuff and not being obvious as to where their data, as to where their relationship is with that particular company. And I just felt that it was interesting in that there is clearly more and more eyes on that side of things and so something that we just need to be a little bit careful of in terms of podcasting as well.
Sam Sethi:How would you enforce it? I mean, this is the problem with all these things. Right, you can say it, but how do you enforce it?
James Cridland:Well, I mean, it is the law and so the Federal Trade Commission, assuming that somebody still works there at the moment. It is the law, so there are fines that you can actually pull. But the typical way that this works is that you know shows will be reported to the FTC and the FTC will, you know, take a look and make a decision on that.
Sam Sethi:Moving on. Then, James, something about Podbean running deceptive Google ads. That doesn't sound good.
James Cridland:Yes, Now Podbean are here, but I'm absolutely not going to go up to them and ask them about this.
Dave Jackson:Go on go on.
James Cridland:No, I'm not doing that.
Sam Sethi:I that hold your coat while you start the fight but yeah, um, yeah.
James Cridland:So, uh, you know, occasionally you have to call out people doing um, doing unethical things, and uh, what uh, podbean uh has decided that it's going to do is again, because it was doing this a couple of years ago. Again, it's going to advertise um on google, but advertise by pretending that they are the company that you have searched for. So if you type in transistor, for example, then there will be a top search result that says transistor in the title, but you click on it and it goes to Podbean, which is, I mean, it's against Google ad policy. It may be against US law, it's just bad. But what's been interesting is, since I published that on Monday, everybody has been coming up to me going oh, podbean, eh, and they are a supporter of PodNews, so you know there is always that. But as ever, they haven't actually got back to me and explained themselves, which usually means that they can't explain themselves.
Sam Sethi:I have no issue with guerrilla marketing, where you're being quite aggressive, but I think if you're being deceptive, I think that's crossing the line.
James Cridland:Yeah, no, indeed, indeed no, I think it is crossing the line a little bit, and I wish that people, would you know, do the job properly, I guess.
Sam Sethi:Whizzing over to Spain, then the 100th edition of the AudioGen 3x3 Newsletter has been published, and you're in it, james, why?
James Cridland:I am in it. It's talking about the audio industry, the global spoken audio industry. That's an interesting way of putting it, isn't it? And yes, I'm one of three people who've been interviewed for that. You ask the question why?
Sam Sethi:it's because I'm brilliant, sam that's why, obviously, obviously so who are the other two people then?
James Cridland:The other two people the co-founder of Radio Ambulante, daniel Alasson, which I've probably pronounced incorrectly, and Lucas Fridman, who is from Olga in Argentina and it's, you know, talking about radio as well as podcasting, you know, and all of that stuff. So, yeah, so it's an interesting read if you speak spanish and if you don't speak spanish, translation services are available, uh, which is always a good thing, and I and I didn't even know you could speak spanish.
Sam Sethi:But there's a new skill yes, well, yeah, yeah, exactly right, I'm back to where you are. In your homeland, a new audio creative agency has been born in australia. What are they?
James Cridland:yes, um, it's a new company called original audio. Um, I believe that one of the co-founders comes from uh somewhere else, you know somewhere big in um podcasting. I'm desperately trying to remember where it is, but I can't remember. Uh, anyway, and they're calling themselves australia's ai driven audio creative agency. Um, they're using uh ai uh to do some of their audio stuff. They've really done some deals with some technology providers, but an AI-driven audio creative agency is, I think, quite interesting. Now I've wandered over to the Podpage stand. Dave Jackson, from the School of Podcasting and from pod page is here. Greetings, dave, greetings.
Dave Jackson:James.
James Cridland:I thought I would come over because I know that you've been quite lonely over here. Thank you very much, so I thought I'd come over and keep you company. How's?
Dave Jackson:it been for you here. It's been lonely. But here's the thing you don't realize. I talked to a handful of people yesterday and one of them is a web developer and he was like man, I really love your stuff and he goes. I was telling all my friends last night if you have podcasters, you got to check this thing out. So it's one of those where you're kind of like man. I only talked to a few people yesterday, but if you talk to the right people, you know it's a trickle effect. So, but it's, it's been a fun show and you know lots of networking and lots of things that make me scratch my head.
James Cridland:So that's, oh yes, lots of things that make you scratch your head. Go on then.
Dave Jackson:My favorite one was hey, uh, if we get rid of the word podcast for people on YouTube, then we'll have to call them YouTubers. And I just wanted to scream out and what's wrong with that? But I did not. I kept myself in check.
James Cridland:There are quite a lot of things going. Why, what are you doing that for? So, yeah, no, it's been an interesting time.
Dave Jackson:How many steps have you managed to get in? Literally 12,000 to 15,000 a day, and that is not the norm for me. So it's been fun. I played ping pong and I was very happy just the fact that I'm still able to play ping pong. I used to do that quite a bit when I was young and I was like, am I going to blow out my knee as I try to return this volley? But I stayed intact and did not lose, so that was another fun thing.
Sam Sethi:I still got it apparently. Most impressive, dave, thank you. Tell him hurry up and get another edition of the Future of Podcasting. It's been about nine million weeks since he did one.
Dave Jackson:It has. And it turns out because Daniel J Lewis is a nice guy, because he's usually the guy that's like hey, what do you want to talk about? And he didn't prod me because I had lost a friend of mine, neil Galarte, and he's like I wasn't sure if you were ready to get back on the mic and I'm like well, I'm back on the mic on all my other shows. I think I'm okay. So, yes, I've hung out with him a lot. So, yes, there'll be a new one very, very soon. Excellent Good news, sam, I think that.
Sam Sethi:Exactly. Yes, my queue is feeling empty, as they say, your queue is empty, is it?
James Cridland:Oh well, there we are. Well, your queue will be fuller, Dave. Thank you so much, and thank you for your support with the School of Podcasting as well.
Dave Jackson:Much appreciated, yes always Keep up the great work, guys.
Sam Sethi:Thank you. Now moving on to people in jobs James.
James Cridland:Your friend jobs James. Your friend and mine, rob Walsh, has got an anniversary to celebrate. What is it? Yes, he did a talk yesterday a very good talk, all about podcast statistics and things like that. And yes, he is celebrating 20 years, as of this week, in podcasting doing podcasting for a job. So, yeah, which is quite a thing, isn't?
Sam Sethi:it. It is who else James is moving and grooving in the industry.
James Cridland:Well, I will tell you once I've scrolled down. David Priva has been made head of podcast at Sassy Plus Now. David Priva used to be on a ton of radio stations in the UK, so he is clearly an audio veteran. It'll be interesting to see what Sassy Plus is. I don't know much about it, but apparently they will be at the podcast show in London. Also, what else have we got here? Leah Reese Dennis has been promoted to head of podcast at Odyssey. Odyssey making a couple of announcements this week, including a free podcast host, because we all want one of those, but also taking their Podcom product and making that scalable as well. That's all about selling host-read ads and that sort of thing. So that's all good, all good. And David Alan Moss, who used to work at Evergreen Podcasts. He is now an advisor to the Mercury Podcast Network, which is an independent podcast network, I think, based in the UK actually. So that's all good news from that point of view.
Sam Sethi:Moving on to the awards and events. James, you were probably there at the AMBIs. You know the American Podcast Awards. What happened?
James Cridland:Yeah, the Ambees were super exciting. They were on Monday and as I stand in front of the Podcast Academy stand here I can actually see somebody deflating the uh, the ambi's uh statue, which has been uh up here, uh for the last um, for the last three days. Uh, there is somebody sitting on top of the ambi's statue uh and doing that. But, um, no, uh, a super good, uh, a super good event on monday night. It feels so long ago. Uh, tig notaro uh hosting, uh that uh, hysterical winning podcast of the year. Ira Glass was here, honoured with the Governor's Award, and Sam Sanders receiving the Impact Award as well. There's a link to all of the winners and an OPML feed, sam, because I know that you like OPML feeds. I imported it and it worked. Email feeds I imported it and it worked. Links from the pod uh, link from the pod news newsletter as well. So, um, yeah, and uh, I know that you have been disparaging them and calling them the American podcast awards, but there was at least one um UK winner this year, I noticed.
Sam Sethi:Oh okay, who was that? Yes?
James Cridland:Yes, um, I was hoping you weren't going to ask me that question because I can't remember off the top of my head. But that's about as far as we go. That's it.
Sam Sethi:And the other one was there was nine newly elected people to the Podcast Academy. Right, and I was going, really, because all the names that are on that list look like names that have been there before.
James Cridland:They are uh re-elected. I think most of them are re-elected, you serve you serve two years on the unlike the us president now yeah okay, you serve two years, um, and then you can stand for re-election. Um, and essentially half of them, um, uh, run out one year and half of them run out the next year. If you see what I mean, gotcha.
Sam Sethi:Which you know keeps things going from that point of view. Other awards James the Webby's. The nominees for the 29th Annual Webby Awards were announced, and the event is going to be on Monday, may the 12th, in New York. So you've got a Webby, haven't you?
James Cridland:Oh yeah. Yeah, well, you say a webby. I think you'll find I've got two, but yes, Same joke every year, but we have to do it. I know same joke every year exactly, there have been lots of people on stage here at this event and there were two lawyers on stage.
Sam Sethi:That's never good.
James Cridland:I know which I know, I don't know what the collective. Gordon Firemark, the podcast lawyer. What is the collective of lawyers?
Gordon Firemark:The collective of lawyers. Well, there's a handful of us that do this stuff in this space and, frankly, that's more than enough.
James Cridland:It's a handful of lawyers, and how have you felt this event?
Gordon Firemark:This event has been, overall, good. The vibe has been a little slow, I guess, I would say, but I've met some great people and really enjoyed myself.
James Cridland:And so you were on stage with Lindsay Bowen. What was the big takeaway from that particular thing?
Gordon Firemark:Well, our talk is about a particular kind of contract deal shopping agreements, where a producer in air quotes will take your podcast and try to get it developed into a film or television project or something like that, and the title of the presentation was Do Shopping Agreements Suck? And we could have answered it in one word. So the answer was yes, they suck.
James Cridland:Sam has a question.
Sam Sethi:What do you call? A hundred lawyers at the bottom of the sea?
James Cridland:Oh Sam, I'm not repeating that to him. What do you call a hundred lawyers at the bottom of the sea? Oh Sam, I'm not repeating that to him. What do you call 100 lawyers at the bottom?
Gordon Firemark:of the sea A good start.
Sam Sethi:A good start.
Gordon Firemark:Gordon thank you so much. I really appreciate it.
James Cridland:You made me repeat that to him Exactly.
Sam Sethi:Now, I like Gordon very much, so he can be one of the exceptions to the rule.
Announcer:The Tech Stuff on the Pod News Weekly Review.
James Cridland:Ah, yes, yes, it's the stuff you'll find every Monday in the Pod News newsletter, and here's where Sam talks technology. What's going on? Pocketcasts running out of smart folders. Next week they are. Which is quite neat. Yeah, do you know anything more about that?
Sam Sethi:No, they've got folders already, so I don't know what adding the word smart in front of the word folders will do to them, but it automatically groups them together by shows, so maybe they've just gone and enabled the categorisation to allow you to have news automatically in one folder and comedy in another. Sounds like that.
James Cridland:It's very clever and obviously, as you showed from the podcast report card, that it's a very popular app as well, so well done, so you can play around with that now if you're on the beta, and if you're not on the beta, it's coming any minute. Now Also, apple released a new version of iOS 18.4, now available as an update for iPhone and iPad. For podcast fans, two new home screen widgets so if you're a big fan of a particular show maybe you're a big fan of this show you can put this show as a widget onto your home screen so you've always got access to the latest episode. I'm not quite sure whether or not that's an amazing thing for this, but nevertheless, it's certainly worthwhile checking out the widgets once you've upgraded.
Sam Sethi:I'm very glad that one developer has done something, so it's good.
James Cridland:No, he's been here, has he? He's been here and apparently, I should tell you, Sam, apparently he's quite. We kind of get the understanding that Apple would like to point out that they don't just have one developer.
Sam Sethi:I hope they don't. I hope they have a lot more. But I mean, let me put it. You know, the productivity of the UK is exceptionally low. Apple is below it. I mean what?
James Cridland:are they doing? Yes, no, it's certainly been entertaining.
Announcer:But still, there we are.
James Cridland:Hey, let's go on to our favourite time of the week.
Announcer:Boostergram, boostergram, boostergram. Super comments, zaps, fan mail, fan mail, super chats and email. Our favourite time of the week, it's the Pod News Weekly Review Inbox.
James Cridland:Yes, so many different ways to get in touch with us. Fan mail by using the link in our show notes Super comments, true fans boosts everywhere as well. We share any money that we make too. We've got some.
Sam Sethi:uh, we've got some boosts, which is always nice yes, uh, we've got one from br, a thousand sats from uh. Podverse pod news. Weekly review. Podcasting 3.0, exclamation mark question and the infinite dial. Yes, we did have the infinite dial and it looks like I've been approved to talk at the London podcast show on Podcasting 3.0, agentic AI and the future of advertising.
James Cridland:Yes, Well, that was 1,000 sats from Ben Richardson of all people, so that was nice. Now we know exactly who he is. A row of ducks from Silas on Linux 222 sat talking about his political positioning, which is everything is stupid. I think we were making a joke about what his political positioning was. I always try to listen to what someone has to say and then decide on that individual thing. Do I agree or not? Correct. I don't like the reductive less versus right thing, Correct. And he also is talking about Napster and the name and the history of the Napster brand, which of course, I think was part of Real Networks at some point. So, yes, very good to hear from Silas. Now you were mentioning a little while ago.
James Cridland:We've just told off Dave Jackson for not publishing the Future of Podcasting. Here's a man who has a mouthful of sweets, so I'm currently a mouthful of candy, just to translate, and so I'm just talking until he finishes that mouthful of sweets. It's the one and only Daniel J Lewis. How are you, Daniel? I am wonderful. It's the one and only Daniel J Lewis.
Daniel J Lewis:How are you, Daniel? I am wonderful. It's great to see you in person. Great to be around so many other podcasters. Great to be on Pod News Weekly Review.
James Cridland:Yes, yes, Well guessed. So we were just curious when's the future of podcasting your podcast, with Dave Jackson coming back?
Daniel J Lewis:We're going to have a future episode about, or a follow-up episode about, podcast movement, because there's certainly a lot to talk about from here the video stuff, some of the new things developing in AI.
James Cridland:so within the next couple of weeks, Excellent, and what else is new with podgagement and everything else that you're already doing?
Daniel J Lewis:Well, the six years of charts and ranking history that I've been tracking was stored in the wrong format, so it has been taking months for it to reconvert, re-import, do all of this stuff, re-index all this geeky, nerdy database stuff in the background. That is finally coming to a close within the next few days, so I'm excited to have that, so people can see the ranking history for six years and then the SEO tracking future.
James Cridland:Very good, very good, oh, I'm all. Seo tracking feature. Very good, very good, oh, I'm all SEO tracking. Oh, there's a thing I'm looking forward to that, daniel, always a pleasure. Thank you so much. Thank you, keep podcasting. Thank you, right, let's move on. Seth 1,000 sats from him, no 1,192 sats from him. That's a slightly bizarre number, isn't it?
Sam Sethi:It's because he uh a fiat currency, because you can't do that there's a dice isn't there.
James Cridland:There's a dice image there no, that probably does mean something well that's.
Sam Sethi:I'm not sure what that means, but the the odd sats number, because he would have paid in sat in fiat and we would have translated that into sats for us well, none of it makes any sense to me.
James Cridland:Anyway, he says he says. He says um uh, isn't it so? This is um uh, following the news that Spotify lots of people have been uploading porn to Spotify. He says isn't that, when you know, you've made it as a service when porn has infiltrated your platform, which I think he's absolutely?
James Cridland:I'm not sure that's the word we're looking for, but anyway, Absolutely correct, bruce the ugly quacking duck, a row of ducks, double, two, double two sats from him. Um, I enjoy episodes he says that contain part of all remote recording. It shows the host went. Um, oh, part. Or all remote recording it went. It shows the hosts went above and beyond, not just in the comfortable studio. Uh, thanks for both of what you do. And then he signs it off by 73, which 73 being some amateur radio thing that I don't fully understand. But here's a man who does. I'm at the blueberry stand which has some very nice pens. Thank you, todd, for spending all that money on those pens. Here's Mike Dell. Hello, mike, hey, how you doing. What does 73 mean?
Mike Dell:It is a radiogram for, and it means best regards Best regards.
Sam Sethi:Do you hear that, sam? Yes, very nice.
James Cridland:Yeah, so how's the show been for you, mike Pretty? Good. I had some good meetings, good conversations. Booth traffic is not so great, but otherwise awesome. Yeah, no, it's been good. It's been a bit weird because you are in a part of the hall here that is basically turned off in the morning while the keynotes are on, so I hope you appreciated that my keynote was only 15 minutes long. Yeah, it was great. A little dark over here though.
James Cridland:Yeah, it does. It gets a little bit dark over here, but no, it's been good, excellent to see you. Of course, todd is in warmer climes, isn't he? But I have a feeling that we will see Todd at the big podcast movement in Dallas. Yes, I'm sure he'll be there.
Sam Sethi:And in London he's coming to London. He's confirmed.
Mike Dell:Oh yeah, todd's going to London. In London, he's coming to London, he's confirmed. Oh yeah, todd's going to London, also with Dave. I don't know if you've met him, but he's one of my support guys.
James Cridland:Oh, who's Dave, One of your support guys. Wow, okay, excellent. Why does Dave have to go to London then? I'm allergic to long plane flights.
Sam Sethi:And.
James Cridland:Todd needs someone to carry the bags. And with your background, mike, I'm surprised that you are allergic to long plane flights. Really good to see you. Good to see you, mackenzie, as well, and yeah, so everybody's still here on the final day, sam, it's all quite fun.
Sam Sethi:Back to the Booster Crams. Then Neil Velio, friend of the show, sent 304 sats from True Fans saying thank you so much for the get well message. I love you guys. Yes, get well soon, neil. See you in London for the London Podcast Show.
James Cridland:Yes, indeed, and thank you as well to our power supporters. Talking about, you know all of the new news from Patreon this week. Of course, you can support this show by going to weeklypodnewsnet Armed with your credit card we take all major credit cards, probably and yes, we've now got 18 excellent supporters. Oh, there's a round of applause going on.
Alban Brooke:That's exciting, isn't it Perfectly timed really.
James Cridland:Yes, perfectly timed for our 18 power supporters. Star Tempest, who is the latest one of those got in touch and she said I'm not anyone special, just someone who's had you as part of my weekly routine for years. Thought it was time to give something back. Thank you very much. 35 years old, she says Most of my time spent between the Midlands, east Anglia and County Durham, and I'm a PHP developer. I must have been a bad person in a previous life.
Speaker 6:I'm a PHP developer.
James Cridland:How dare you? And she goes on to say I think the modern Silicon Valley-led tech landscape is a load of something bad, and so open source, open RSS and privacy are some passions of mine, along with podcasts, of course. Well, thank you so much, star if that is your real name for being the 18th weekly supporters. The other weekly supporters are Cameron Mull, marshall Brown, matt Medeiros, mike Hamilton, dave Jackson, who we spoke to earlier, rachel Corbett, si Jobling, david Marzell, jim James, rocky Thomas, who's been here as well, neil Velio, ms Eileen Smith, claire Wake-Brown, john McDermott, james Burt and David John Clark, as well as Brian Entsminger, john McDermott from Calaroga Shark Media, here earlier on in the week. From Calaroga Shark Media, here earlier on in the week, we shared an almost satisfactory American beer together, so that was definitely a good thing, nice. So, sam, what have you been doing all week while I've been gallivanting around the world Pining?
Sam Sethi:Pining is one thing I've been doing Wishing I was there with you but the other things I've been doing we improved our offline support for TrueFans this week, so now we can actually track your activity, so your listening activity, any micropayments you pay while you're offline, we store that locally and sync it when you go back online, which I thought was quite a nice thing to do.
Sam Sethi:And the other thing I'm very interested in is I'm reading a lot more about something that's come across my table called LLHLS Not that we need another acronym in the industry, oh great, yes, low latency HLS. And it's really quite clever in that it does per second streaming as opposed to every six or ten second chunks, which is what HLS does. Streaming as opposed to every six or ten second chunks, which is what hls does. And I think, um, what it gives you is immediacy of audio or video, because it's already stored and ready to go and it's constantly doing it. But it also gives you all the capabilities of rewind and if you're going to do things like, uh, voice related alexa skills and stuff, you need this type of technology. So I'm reading up about it and I find it really interesting.
James Cridland:Yeah, well, you'll be surprised to know that there are actually quite a lot of technical conversations going on around hls at this conference. Um, so clearly, hls is a thing which people are thinking about, um, which is uh, nice, um, so you know more. More of that the better so far as I'm concerned, because it's particularly useful for video, of course.
Sam Sethi:And last thing, I'm up in Birmingham, so I'm at the Unipodfest Festival. Unipodcast Festival Let me try that again. Yes, so I'm up here, with Nina Robinson and Megan Bradshaw's up here and Clareway Brown and quite a few other people. So, yeah, looking forward to that.
James Cridland:Yes, very good, that should be fun.
Sam Sethi:What has happened for you, James? Apart from drinking with Mr McDermott and rolling around the aisles and keynoting, what else have you been up to?
James Cridland:Yes, yes, well, and also enjoying a deep dish pizza, because obviously I'm in Chicago and so therefore a deep dish pizza is the thing. Wasn't that impressive? So that's been good. But yeah, no, it's just been good running around meeting people, you know, doing an awful lot of talking, as you can tell from the state of my voice at the moment. And yeah, no, it's been all good fun. Looking forward to going home, though, tomorrow, because that'll be a very pleasant thing, and then I've got my 80-year-old parents in my house for the next two weeks. Great, coming all the way to Australia, so that's going to be fun.
Sam Sethi:Bless them. Now, one thing that I picked up through all the conversations you kindly brought onto this show is that there wasn't a lot of traffic in the booths.
James Cridland:Yeah, there are 1,600 people here, so it's still big, it's still a big event and all of that, some of the booths are in slightly weird places and so quite difficult to get to, and also it's very spread out. And so Podnews sponsored the industry track. The industry track is downstairs I'm upstairs at the moment. I've been downstairs once. There are lounges and things around the place and everything else, and, as you've heard a lot of people talking about walking, everything is very, very spread out here, and so I think what we've seen is, you know, the effects that a very large venue has on 1,600 people.
James Cridland:So I don't think things have been quite as busy as some people were expecting, um, so, uh, I don't think things have been quite as busy as some people were expecting, um, but of the conversations that we've had, the conversations have still been absolutely gold, you know, as Dave was saying earlier, so, um, yeah, so I think you know it's a pretty good event. Interestingly, we don't yet have a date or a venue for evolutions next year, um, so I don't know whether to read anything into that, but that's about as far as, as far as we know there and in terms of you know in, in terms of, of course, the big one is podcast movement in Dallas, which is in August.
Sam Sethi:Next up, though, for you, james, let's come back to Blighty, for the London podcast show at the end of May.
James Cridland:Indeed, which I'm very much looking forward to. And that's it for this week. All of our podcast stories were taken from the Pod News daily newsletter at podnewsnet.
Sam Sethi:You can support this show by streaming sats. You can give us feedback by using Buzzsprout fan mail in our link in our show notes. You can send us a super comment or a boost or become a power supporter, like the excellent A-Team that started at weeklypodnewsnet.
James Cridland:Our music is from TM Studios. Our voiceover is Sheila D, our audio is recorded using Clean Feed, we edit with Hindenburg and we're hosted and sponsored by Buzzsprout. Start podcasting, keep podcasting.
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