Announcer: 0:00

The Pod News Weekly Review uses chapters, which is nice. The last word in podcasting news. This is the Pod News Weekly Review with James Cricklin and Sam Sethy.

James Cridland: 0:12

I'm James Cricklin, the editor of Pod News.

Sam Sethi: 0:14

And I'm Sam Sethi, the CEO of TrueFunds.

James Cridland: 0:17

In the chapters today, iHeartRadio, Netflix, and Spotify. And plenty more. This podcast is sponsored by Buzz Sprouts with the tools supporting community to ensure you keep podcasting. Start podcasting, keep podcasting with BuzzSprout.com.

Announcer: 0:33

From your daily newsletter, the Pod News Weekly Review.

Sam Sethi: 0:37

James, let's kick off then. It's 2026. It feels like an exciting year for podcasting. And an exciting story from iHeartRadio. What have they done?

James Cridland: 0:46

Yes, very exciting story that we covered a week and a bit ago because, of course, we've been uh doing our special shows until now. Um I speak to you from a cold hotel room in Orlando, uh, which was a phrase I never thought I'd be saying. Uh but still there we are. Yes, and this was a story that um really came out of the blue um uh after the announcement from iHeartRadio that they were going to be supporting video. Of course, the first question that I had was how? How are you going to be supporting video? Is this just another portal that we'll need to upload video to a bit like Spotify works and a bit like obviously YouTube works? And um so asked the right questions, hopefully, uh, and got some pretty good answers. So, yes, iHeartRadio will be supporting OpenRSS. iHeartRadio will be perfectly happy with uh the video podcasts that are currently available through um OpenRSS, which is more than 100,000 of them. Um but the most exciting thing is that um iHeartRadio's app will also support the alternate enclosure feature. It's the biggest app to support that to date. It means that if you produce audio and video, they can be in the same RSS feed, which means um much easier to find stuff, much easier to switch between video and audio. It's all good, I think, Sam.

Sam Sethi: 2:05

It's amazing. No, I mean it was a lovely start to 2026. Thank you for the a late Christmas present, or or I don't know what it would be, really. Um I think what's nice is I think this is the dam finally is opening. Um we saw Apple, obviously in 2025, start to support the uh OpenRSS meta tags, the features. Um this is great. Uh on the back of that, uh Podhom, again, um a nice, wonderful hosting company out of Holland with Barry, um, just came out and announced he's gonna support the alternative enclosure as well. Um, so it looks like it's all happening. Hello, Apple, Apple, come in, Apple.

James Cridland: 2:47

Yes, the only thing I would say is Paul. Hello, Paul. Um, and I think that may be one of the one of the concerns uh here. Um, but obviously YouTube seems to have fixed that. So um, you know, so we'll see what happens there. Um uh yes, um, but uh very uh uh exciting, I think. I mean the the point of um the alternate enclosure and open RSS being used is also the point that you can earn money properly through iHeartRadio's video uh integration. You can earn money properly, you can do dynamically inserted video ads, which OmniStudio have said that they're going to be doing, you can be doing um, you know, uh all of the stuff that you do with normal podcasting. iHeart isn't going to jump in and say we'll have 30% of that money, thank you. Um none of that is going to happen. So uh I think this is all this is all pretty good news. Good news for you, Sam. As the producer of this show, I have Connell Byrne signed up as a uh as a guest in a couple of weeks' time. Nice. So we will learn uh more uh about that in the next couple of weeks.

Sam Sethi: 3:51

Well done, you um I think Audio Boom in the reporting last year, at the end of last year, said they are the world's biggest video producer. That was their statement. Yes. Not sure I agreed with it, but that's what they said. Um I'm hoping now that companies like that will also begin to support it. Um I think do you think, James, this is the final nail to open up the you know, the podcasting 2-0 um support from all these companies who have not done anything in the last three years?

James Cridland: 4:27

I mean, I would hope that companies realize, you know what, yeah, stick it in the alternate enclosure tag. It won't um it won't be massive yet, but um you're producing the video anyway. Um, so just get it in there, why not? Um that that seems to make quite a lot of sense. So um, yeah, you would you would hope that um you know there are a lot a lot of companies who who end up doing that.

Sam Sethi: 4:52

I look forward to our sponsors, Buzz Pratt, doing it as well. Um now moving on. Um a company that's not supporting the alternative enclosure, but that does do video is Netflix. And they've done a deal with iHeartMedia. What have they done, James?

James Cridland: 5:07

Yes, they've um done uh deals with quite a lot of people actually, but iHeartMedia is one of is one of them doing an exclusive video partnership for um top iHeart podcasts. There's also Barstool Sports in there, I think. There's um uh there are shows from uh Spotify, of course. It's already um on Netflix here in the US, it's not on Netflix anywhere else. Um, but uh some of the deals that they have um done include On Purpose with Jay Shetty. Um no, uh they in fact they haven't done On Purpose with Jay Shetty. That's one of the interesting things. They've done some big shows, but they haven't done some of the other big shows that iHeart um uh actually uh own. So On Purpose with Jay Shetty isn't going to go onto Netflix, nor is Club Chache, nor is Drink Champs all of those things. So um that's quite interesting, and probably the reason for that is if you sign with Netflix, then you have to basically turn around and say your stuff needs to come off YouTube because Netflix and YouTube are in competition, and Netflix isn't going to give you money um if it doesn't get anything from it. Um so I think it's interesting that actually you've got some big shows on uh iHeart um that are heading over to Netflix only, and then you've got some big shows that are definitely not.

Sam Sethi: 6:27

I guess they're all weighing up. Does 20 billion in my million in my bank account can uh outweigh the loss of hundreds of thousands of users?

James Cridland: 6:36

Yeah, yeah, oh yeah, absolutely. That's the thing.

Sam Sethi: 6:39

Um Warner Brothers is one of the things that's being thrown around. Um it's interesting that it's uh again a media company. Um Netflix has tried to buy it. Uh it looks like um some of the uh investment houses certainly are now downgrading Netflix. They don't think this short form strategy is the way forward. That's quite interesting when you start to see whether people who look at the numbers think this is going to be good. I uh again, one of the things we both predicted in our show last week was that we think this is all a waste of time in that 12 months from now uh Netflix will just abandon this strategy.

James Cridland: 7:20

Yeah, I I uh it it's interesting. The conversations that I've already had here at here at Podfest about n Netflix, pretty well everybody is saying it's not gonna work though, is it? Which I think is which I think is an interesting thing.

Sam Sethi: 7:34

Well we've seen it with Spotify. I mean it's rinse and repeat, isn't it, really? It's it's spend a lot of money, um, get exclusives, uh hope that you're gonna drive traffic, and guess what? It doesn't work, and then you go, Oh, okay. So I think you know, I don't know what Netflix is doing, whoever runs this strategy, but maybe they should have talked to Spotify first and found out why it didn't work there before they started down this road.

James Cridland: 7:58

Yes, uh and and of course, um uh Netflix aren't the only one. So yesterday Pod News covered CNN, yes, CNN, um, who have um purchased um some shows from Lemonada Media, which will be available on CNN All Access, which is their streaming service here. Um so you can watch Lemonada shows for some reason, but those shows aren't going to be taken off YouTube because CNN All Access. Um so therefore, well, what's the deal there then? That that that seems a very strange thing to end up doing. It's just it's just clearly an executive has gone, well, if Netflix are getting podcasts, maybe we should. Um that appears to be what's going on there. The other thing um uh that was also announced uh this week was um Netflix announcing a new video podcast of its own called the Pete Davidson Show. And uh the Pete Davidson show I mean, he's a uh Saturday Night Live comedian. Um he'll be doing apparently a daily um I think it might be weekly, a weekly um uh podcast uh according to Netflix. But the video podcast won't be available on podcast platforms.

Sam Sethi: 9:08

Um, it's not a podcast then.

James Cridland: 9:10

So it's not it's not a podcast. What are you talking about? A weekly show on Netflix. That's what you're talking about. Is it a podcast? No, it's not a podcast. Um so yes, very, very, very strange. But um, I'm sure that Netflix know what they're doing, Sam.

Sam Sethi: 9:31

Uh I'm gonna go and hunt down who the person is in Netflix who's running this strategy and then look at their LinkedIn profile. Uh yeah. Yes. Yeah, I wonder what job they'll have next. Um, right. Global ad revenue. Now, this is the number that we always look out for. I don't know if it's from Deloitte that we always look out for it, but Deloitte is suggesting that the global ad revenue for podcasts and vodcasts, uh do we have to add that word into it now, uh, will reach five billion in 2026, which they say is up 20% year on year. Is this a number that we should be now touting?

James Cridland: 10:07

It's an interesting number because it's a global number. Now Deloitte does bring these numbers out every single year, and they have done for the last uh few years. Um, but um to see that um ad revenue, global ad revenue uh for podcasts in all of their forms is going is still going up is obviously a good thing uh to to uh take a look at. What we normally take a look at um in terms of the industry is the slightly more focused um 2.4 billion uh number, which comes from the IAB. Uh now that is a US only number, um, but it is a number which has been very carefully um, you know, very carefully assembled by the IAB. Um they do that with um a couple of um of other places as well, so you do get um um uh a bit more of an accurate number. But even so, Deloitte showing that the global ad revenue um will reach five billion dollars, which is up 20% year on year, so they say, Um, is very exciting. Now there is some data in that report that um I find a little bit more interesting. One of the bits of data says that uh users who watch vodcasts consume one and a half times more content than those who just listen to podcasts, which is um so totally against all of the data that I have, um, it's it's it's strange. Uh that is definitely not the case. Um what the case is is that actually audio podcast is still number one in terms of content consumption. So I've got no idea where this um uh data has has come from. But uh but but I thought that was interesting. And then there was also a thing around multitasking. And if you're watching video, then surprise, surprise, you don't multitask as much as you do if you're um consuming audio, because audio is something uh for your ears when your eyes are busy. Um so there's some uh data here. 29% of podcast listeners um don't multitask when they're listening to a podcast, but 44% of vodcast watchers say that they aren't uh multitasking. I thought that that was important for advertisers because actually, if you are multitasking, if you're doing other things, then the advertising might be a bit less effective. Um I I I've been told off by some people um who responded to that in the in the podcast business journal last week. Um so perhaps that that's not the case. Um but I thought that those multitasking um figures were interesting as well, particularly when you have a look at it in terms of um in terms of ad spend.

Sam Sethi: 12:47

It's one of those where I'm not sure I I know that they know what they that's true or not. I think these are subjective opinions, I don't think they're observable fact. Um, because it'll be a sample, right? And it I mean the sample, it'll be the same as Schrdinger's cat, you know. By observing it, I think you affect the result.

James Cridland: 13:07

Um so um Yeah, I mean I think I think the samples are useful, and I think samples give us useful data, but I I'm not entirely, you know, uh it it's just fascinating to see how that video um versus audio consumption data is totally the wrong way around from the other data that I have seen in this space. Um, but it may be that I'm I'm not reading it properly. Um that's one of the the bugbears that I have whenever I'm listening to to research being talked about on a podcast, and you go, no, it doesn't say that. And perhaps consume content is um is the phrase rather than consume podcasts. Perhaps consume content is saying that if you watch a video podcast, then you're much more likely to watch lots of other stuff on a streaming platform, and in which case I would probably agree with that. So uh yeah. More research needed is I think the phrase.

Sam Sethi: 13:58

Well, I think the overall thing is that you know the numbers are going up. I think again, my overall take on 2026 is that I think it's gonna be a great year for podcasting. So indeed. Now, uh, Spotify, let's see what they're up to. I mean, they made some big announcements uh a couple of weeks ago about their uh uh distribution API videos, so companies like ACAS, Libsin, Audio Boom, Omni Studio, etc. are gonna get access to it. Oh, please to announce we're getting access to it as well. True fans added. Great very good. So I'd just throw that in there. Um but um also uh they announced something called dynamically inserted video sponsorships, which are due to launch in April. Now I don't really follow this area of advertising much, so tell me more, James.

James Cridland: 14:39

Well, so they're being very careful here because what they don't want is for that dynamic ad insertion, which is what it is, to be used for ads. Hence why they're calling it dynamic video sponsorship. Um but um what we could do on this show, which we don't, but what we could do on this show is we could have put all of the mentions of Buzzsprout, our sponsor, into dynamic ad insertion and then put those in in terms of a dynamic insertion so that when Buzzsprout inevitably cancel after you say rude, rude things about them, Sam, um then we can automatically feature request. Then we can automatically rip all of the BuzzSprout mentions out. Um and that's what a lot of people do. Um and so being able to um being able to do that dynamically in your video um is an is an important thing. So that's what they seem to be offering. Now, what I would say is normally when you are doing dynamic um ad insertion, someone needs to get paid somewhere. Um, and so you know um uh companies who do dynamic audio insertion, DAI, um, will normally take you know a couple of percent uh of the of the ad revenue off um so that they can afford to end up doing this, or they'll charge you a um a per thousand uh uh figure. Um is Spotify going to offer this for free? Um that's a question. Um we don't really know the answer to that, but um uh that that's certainly something which um uh I was sort of thinking about when I uh ended up reading this. Um but very exciting. Um it's something, of course, as we know, that YouTube has announced. Um but YouTube announced it in September. Everybody got th thrillingly excited by it. YouTube still haven't launched it, and all that we know is that it's going to be launched for um a small group of creators at some point this year. Um, and we still don't know quite when that's going to happen. Um it looks a little bit more likely that you that uh Spotify will be able to launch that a little bit earlier. So um good news, I think, for for for uh creators, but I think the proof uh is in the pudding, the proof is in the doing. Um the do is in the doing. Uh it's very early. Yes. Um and uh and it'll be interesting to uh see exactly what um what the impl the implementation is and how it's costed if it is costed.

Sam Sethi: 17:08

Now, one of the things that Spotify did tell you, James, was that the platform itself has contributed more than $10 billion to the podcast industry over the past five years. Is that a good number? Is that a sound number?

James Cridland: 17:21

I mean it's a lovely number, isn't it? It's a lovely number. Is it true? I mean, I I asked I asked them how they calculated that number, um, and uh and they basically didn't tell me. Um they said it's it's a mix of our contributions in technology distribution and direct and direct creator payments, i.e., um it isn't how much money um that the company has spent, uh it is how much money that they think that they are worth. Well, darling, I think I'm worth two billion. Priceless. Yes, exactly. So um, yeah, so I don't know about that, but it's a nice number. And I think, I mean, I tried to work it out for Apple Podcasts um just on a very rough basis. Um, I reckon that if Spotify is worth 10 billion, uh I reckon that uh Apple Podcasts is probably worth at least 25 billion, if not more, um, uh, over the last five years, just because of what Apple donates to the industry, essentially. It donates leadership, it donates um uh you know specifications, it donates sort of an adult view on these things. Um, but also, of course, you've got the Apple uh directory, the Apple Podcasts Directory, which so many people use. Um, and that is uh not a free thing either. So um, yeah, so I think if Spotify is worth 10 billion, I think Apple is worth 25 billion, maybe, but I think my my figure is just as reliable as the Spotify number, to be honest.

Sam Sethi: 18:54

Are they trying to um add this number to their accounts? I mean, there is a thing called the intangible asset. Often um your brand value is an intangible asset that is added to your account, and so they're often a subjective number. So Nike will say that this wish tick is worth a hundred million or a hundred billion, but pick a number, right? Um and they add that to their accounts, and their accounts are therefore adjusted based on the intangible asset. I hope Spotify aren't trying to add 10 billion to their accounts as an intangible asset.

James Cridland: 19:26

I'm not sure that Spotify needs to do that, to be honest. Um but yeah, I I you know, I mean, uh but it is, I guess, an intangible asset. You you could argue, look, we have helped so many more people get access to podcasting. They weren't using Apple Podcasts, and particularly weren't using Apple Podcasts on Android. Um, so therefore, we have added an awful lot of value to the industry. And I don't think you can argue with that. I think where you start arguing is actually what that value is. Um, and that 10 billion number just seems a bit um a bit sort of calculated. out of the air. So yeah, but you know, I mean the point that they make is a sensible point, which is that, you know, that that that they have contributed to the industry. And I don't think that anybody can really argue against that. Although I'm sure that I'm sure that some people would, particularly here at Podfest, I tell you.

Sam Sethi: 20:20

Now let's move on to one of the other companies then that's making a wave in podcasting YouTube. Why would anyone knowingly buy ads on a platform that works up to 25% worse? Well according to Oxford Research, the platform is um hype there is a too much hype around YouTube ads. What are they talking about, James?

James Cridland: 20:40

Yeah, so this is Oxford Road who have done uh a lot of uh uh data uh in terms of this but apparently ads on YouTube shows are less effective than ads on audio only podcasts.

Sam Sethi: 20:51

Can we just say if you watch didn't we just say if you watch the video you it's more effective.

James Cridland: 20:56

I know I know exactly um so but there again this is data that's based on more than a thousand campaigns data that shows that video comes as a heavy cost to advertisers who might be better buying audio instead um I think uh with all of these things you do also need to just have a look at whose numbers they are they're numbers from Oxford Road Oxford Road is a podcast ad sales company um just worthwhile bearing that in mind but I think in terms of um you know in terms of these numbers we don't really have very much ad effectiveness data um in the industry and seeing these numbers you know again uh uh it's it's uh you know if if truly video works 25% worse um then that's something just to bear in mind in terms of the costing of these things and everything else.

Sam Sethi: 21:49

Now one of the other things that came out was a report from Podtrack which I thought was a little bit worrying. They said that the year-on-year comparisons of publisher shows using RSS consumption was down by 2.3%. YouTube consumption on the other hand was up by 82%.

James Cridland: 22:06

What's Podtrack telling us I think Podtrack is telling us here and to be fair this is um me having a look at the their rankings for December this year or rather December in 2025 and December the previous year um so it's me doing the comparisons rather than Podtrack but I think um what we're seeing here is two things there is clearly a slowing of RSS delivered podcasts just because you can also get podcasts in other ways. So you can get podcasts on YouTube and so therefore there will be some people albeit not a lot but there will be some people who have changed their podcast consumption away from OpenRSS and moved it onto YouTube. So I think that that's partially it but also if you put your show your Spotify show onto video then all of a sudden as far as I can work out you'll never appear in these pod track rankers anymore because that Spotify show is now being served by Spotify. It's not going anywhere near the PodTrack redirect so Podtrack don't know how many times that show is played even if it's audio only because when you upload a video show to Spotify they mistakenly in my view replace the audio version with the video version and that means that um podtrack don't see any of that traffic. So I think the fact that consumption through open RSS is down by just 2.3% is probably good when you bear in mind how many people have taken the Spotify pill and uploaded their show uh in video to uh to uh Spotify and therefore all of those numbers have been lost so I think probably RSS is flat if not slightly up but obviously the big story is YouTube up by 82% in consumption for Indiverto Commerce podcasts for the last year and that's clearly a trend that we will continue to uh to uh see but it does show I think that it's additive rather than um a replacement really for most people I think we've said uh the big battle and certainly in my head for 2026 is RSS I think a getting RSS into the psyche of the mainstream user what is it why do you need um and secondly you know all the work on podcasting 2.0 is about improving the RSS namespace with these tags and features which are being supported by things like Apple and as we mentioned iHeartRadio with the alternative enclosure it's YouTube Netflix and Spotify the closed market players that are subjugating RSS away from people and and going for direct upload I think that's the battle that's the the thing we have to get to yeah yeah I think I I think that there is definitely a story to be told by someone about the benefits of open RSS um and uh yeah and and and that's a a story that needs to be told uh often um it's one of the things that I'll be doing at Podfest uh here um uh later uh tomorrow um because you know I think that it it's a fundamental part of where we are as an industry it's a fundamental part of what Adam and Dave did when they invented podcasting was to keep it open. And I and I think that that's the exciting thing about podcasting is that firstly it's open. Secondly I can be on the same platforms as Amy Polar I can be on the same platforms as Joe Rogan you know I'm just a click away from them. That's the exciting thing of what RSS gives you that no one else has and that actually you give up when you start talking about podcasts being available on Netflix. So I think it's a massively important thing we should be talking about it more.

Sam Sethi: 26:04

One company I've asked to be the champion of that is Apple and Apple have said they had the best year they have ever had in 2025. What have they been talking about?

James Cridland: 26:16

Yeah this is Apple Podcasts specifically they say that they have achieved record listeners plays and subscribers no numbers were given and um uh but of course you know if you take a look back at what Apple achieved last year automated chapters timed links dialogue enhancement tools using AI in the app as well um it was also let's not forget the year that Apple Podcasts made its submissions process easier I think after um they saw the slating that they were getting in the PodNews card um they've made that an awful lot easier to get new shows into the Apple Podcasts directory and of course last year they also spoke at a podcast event for uh as I said in Pod News for what the company said was the first time ever because we've all been at podcast conferences where someone from Apple has stood up and said I'm not supposed to be speaking here please don't say that I'm speaking here but uh yeah so um I think Apple is um uh Apple Podcasts is still having a very good time of it I don't think that they are very good at shouting about that though um this was a this was a throwaway remark that was part of Eddie Q's announcement that they're going to be um uh allowing you to use uh their creator software on a monthly basis um and wasn't something that the Apple Podcasts team thought oh this is good news we should probably tell some of the podcast trade um so I don't think necessarily that Apple are as brilliant as they could be in terms of shouting from the rooftops how good Apple Podcasts is and I don't know if you saw Ashley Carman uh the other week in in in uh Bloomberg basically saying you know Apple Podcasts has lost has lost its way in terms of the narrative um around podcasting I don't know whether that's entirely entirely true but there's certainly a grain of truth there. So um yeah but you know as I say great news record listeners record plays record subscribers for uh Apple Podcasts and they still remain let's not forget the number one podcast app for consumption here in the US so I think that that's an important thing to remember as well.

Sam Sethi: 28:28

So James one of my wishes for 2026 oh yes anti-competitive nature of Apple um would it be nice that the default podcast app is no longer the Apple Podcast app uh like the browser maybe that would be good maybe the EU could put a bit of pressure there because actually I think a lot of Apple's growth is because they are the default podcast app which given that they own the platform the operating system and the app store I think is a little anti-competitive I don't have a dog in this race um I do I hear exactly you most certainly do um and uh yeah I I would um yeah I I I would agree that perhaps that might be a thing that might be nice.

James Cridland: 29:15

You can change the browser on your Apple phone you can change the mail app on your Apple phone I I I've discovered as well and there are a few other things as well. But yeah I'm you know uh I mean I I'm there thinking yeah you know it'd be great if if Apple Podcast was a bit more open and um you know and was available on Android properly but um yeah I I I can also see I can also see the other the other side of that of that coin as well.

Sam Sethi: 29:43

Yeah I mean leverage your platform while you can um anyway moving on the the uh complaint has gone in already don't worry um right moving on um this was a story from the end of last year but I think it's worth uh covering it I mean obviously we haven't been on the air doing this uh news element Audio UK uh has finally got a seat on the Creative Industries Council. What is the Creative Industries Council, James?

James Cridland: 30:12

Yes so this is um part of the UK government um it um uh what what this essentially means is that people who make podcasts may have access in the future to uh tax efficient ways of funding those shows um it means that we have the ear of government uh so we can actually make sure that things you know maybe we the there might be a law against ai or something and we have um the ear of government in terms of that because um the podcast industry and the audio industry is now part of the creative industry is meeting up with government every every month or every couple of months um so I think this is brilliant news it's something that Audio UK has been battling for uh for quite some time the outgoing um CEO Chloe Straw um who um who has been really really pushing uh for this um so I think that's great news um and um now it said in the announcement that um she chloe straw is joining the Creative Industries Council um I'm not sure that that's the case anymore because she has um accepted a job uh a big job at Goalhanger she has um yeah which is great news for her I don't know what that means for the seat in the Creative Industries Council to be honest um but there again Audio UK is a it's a trade association where quite a lot of the people who work for Audio UK also have proper jobs that uh that they earn money from so perhaps Chloe will continue to end up doing that and I hope that she uh that that that she does um you point out that Alison Lomax the managing director of YouTube in the UK is also on the on that council as well which is interesting to um to to uh see but yeah I think this is this is great news I know that canadian podcasters are trying to do the same sort of thing um and any proper recognition for our industry alongside radio alongside TV alongside other parts of the media industry uh is a really good thing well I think with alike of Netflix uh and others taking on podcasting inverted commas then I think you know TV and others need to sit up and listen as well.

Sam Sethi: 32:25

So yeah it'll be useful. Yeah I think so now related to that um in the UK um audience research company Rajar released their autumn 2025 figures.

James Cridland: 32:36

Now I know that's 2025 but you know again let's look at some positive numbers and what was in there James uh well so the total number of podcast listeners in the UK according to Rajar Rajar work this out in a different way than Edison Research do but they say that the total number of podcast listeners has remained steady 24% of the adult population per week we normally see monthly figures this is a weekly figure. We can also then work out 127 million hours listening to podcasts each week in the UK if you would like to compare that to the US that number in the US is 773 million. So um uh nice big numbers there and those are the numbers by the way that are going to go up um uh the total uh consumption of podcasts not necessarily the total reach uh how many people uh are using them but um the total time spent with that um I think that we can work out therefore that um people in the UK listen to podcasts more than they do in the US um nine hours of podcasts every week according to Raychar um so that's nice to end up seeing and um the other information interesting uh figure uh here um is that um 88% of people claim to listen to all or mostly all of each episode that they listen to if you see what I mean so if they are um automatically downloading shows um then they are listening to most of them is what this ri ri research ends up uh showing um there's always been a a bit of a concern that the amount of downloads that you see isn't necessarily the amount of plays well here what we're seeing is that 20% of downloads are never listened to um but but we can see some pretty high numbers there. That's nice to see but obviously um would what would be better and frankly data that Apple already has is um how many downloads there are on their system they've got that data and also how many plays there are on their system Apple have got that data too. We would love to see that and of course Apple have never talked about specific numbers I totally understand why.

Sam Sethi: 34:46

So this is the best um the best peek that we have into that one of the things that I've been doing as you know is trying to get um streaming data based on the way that TrueFunds is going to be putting out and we're in conversation with Apple about this because we are seeing some really strange data. I'm going to share it with you James uh through an email and I'm sure you'll make better sense of it than I will in the future but as a a sort of entry point into the conversation. So we're seeing Apple's podcast um in terms of number of hours listening to episodes through our streaming data is significant. We're looking at 30-40% of an episode time is being taken up by Apple. And when we spoke to Apple it was all about it's not nefarious what we're doing is we are using it to get the chapters and we're using it to get the transcript. And we're okay fine. But you are using data. And but we then looked and we saw LinkedIn uh Facebook OpenAI um Claude I mean the the number of bots is absolutely frightening. Now they're streaming the data through TrueFans but on other hosted platforms they're downloading it. They download the whole thing and that to me and why I want to raise it now is skewing the download numbers further. I think we need to look at this I think bots are now really increasing the number of downloads that users or podcasters are getting and other hosting companies are not flagging this.

James Cridland: 36:20

I don't know why but um you know is it because we like the big number from downloads and therefore don't rock the boat but I think a lot of downloads are nothing to do with actual people listening and therefore your point James sorry is we should be looking at play numbers and again Apple has the data yeah I think so I I I mean I I I I would put a little bit of caution around that Apple uh of course uh has bots that download shows um because they need to produce transcripts and the automated chapters and all of that um stuff um uh I find it interesting that the the bits of of your data that I've seen so far I find interesting how many times Apple is automatically downloading um uh a show six or seven times that is yeah which I I find fascinating because they really only need to to download it once but who knows quite what's going on there. Um but what I would also say is that Apple's bots that download this stuff do have a different user agent to Apple's apps. They do um so so it it is something that um most companies you know obviously will just um uh write into the into the bots line um you you know true fans is a little bit different because you're charging people for bandwidth rather than charging people for um um you know just for having an account and so therefore of course it matters um I I would also just go a little bit further and I would say remember our friends at Inception Point AI they have said that all they need is 20 downloads um with dynamically inserted ads put inside them for that show or for that episode to to make profit because their costs are so low because it's just it's just AI producing something and then automatically sticking up there. I would be prepared to bet that all of the 20 initial downloads that any show gets is from bots. That would be what my bet is and so therefore you could potentially argue that any show that you put out there is going to get somewhere in the region of 2025 downloads all from bots. If that means that you are earning enough money from the dynamically inserted ads that no one will listen to then that's a really strange thing. You know if you can bring your costs down that low. And I think that there's definitely a story there somewhere in terms of actually if you flood the directories enough with AI generated slop, then you can earn money out of it and the only people that lose out are the advertisers. Because it's essentially I mean one uh one person in podcasting uh yesterday over over dinner was basically saying this is essentially shoplifting this is essentially going into a store going into an advertiser and grabbing money from them and not giving them anything back in return. So I find it fascinating. I think there's definitely a very interesting story here about how dynamically inserted ads work alongside alongside bots and alongside those sorts of things um and I would love to dive a little bit more into that.

Sam Sethi: 39:39

So here's a dilemma I'm facing because we as you just said offer variable pricing we stream and you only pay for the data you stream should we uh block the box should we give the choice to the user to block the box or something because I've had two argues One is, no, I don't want the bots using my data or the other side of the coins. Oh no, I want open AI to have access to my content so that if somebody asks a question, then maybe my podcast comes up as the answer.

James Cridland: 40:13

Well, I I mean I've used I've used uh True Fans the um so the so the cheeky answer is you've never shied away from any from any any user control, uh, and so therefore I'm sure that you'll be adding another checkbox. Um that's the cheeky answer. The more the more sensible answer is I think that this is part of the cost of putting a podcast out there, putting a website out there, putting anything on the on the internet is that actually the bots, and let's not remember let's not forget, of course, you know, Google is a bot. Um you you essentially need Google to spider your your website because otherwise you're virtually invisible. Um, and so the friendly bots that end up making sure that you are catalogued correctly in um directories in other places is really important. Um I uh have looked at blocking um bots and things from the Pod News website, and I've decided that it's probably not a good idea because I do want OpenAI or other similar tools, as well as the Google bot, as well as many other things, to be able to go through my stuff and link to it. Um the question is, are they going to link to it or are they going to just re-regurgitate my work without linking to it? And that's uh and that's a separate question, I think.

Sam Sethi: 41:35

I guess this is an ongoing story, we'll find out more. Now it is, isn't it? Whizzing around the world, James, um just at the end of last year, the US threatened economic penalties against the European Union, not for Greenland, um, but for uh Spotify who uh if the EU does not roll back regulations and lawsuits targeting US giants, right? So okay. Um that was uh that was just one of the stories. But related to that, was Spotify then updated for Spotify for creators their new set of terms and conditions. One of the things that stood out from that was that it's fine now if it's been cleared for use for you to put music within a podcast. How's that possible?

James Cridland: 42:19

Uh if it's been cleared for use is the important phrase here. So these are the new terms and conditions from Spotify for creators, which came out at the end of last year. Um what has always been the case in previous terms and conditions is it's basically said you're not allowed any music at all. No music at all. And there are plenty of stories. Um I see a new story every single week of somebody saying, We've got the the rights to put our music, um, the music that we've bought into this podcast, and Spotify still keep on sending our podcast host a um you know a takedown notice because it's got music in it. Um so the the rule has always been don't put music uh in your podcast if you want Spotify to um to list it. Um now the terms and conditions have changed. Now the terms and conditions changing doesn't necessarily mean that the entire um uh Spotify platform has changed, but what the terms and conditions now say uh is that basically, you know, music is allowed as long as you have adequate evidence that it has been cleared for use. So at some point they're going to be relaxing um the um the fact that you know that that they've been automatically taking uh shows down. I'm not sure that that's gonna be that that's gonna change an awful lot of of people, um, but it's certainly um just a little tweak in the terms and conditions that's just worthwhile knowing about.

Sam Sethi: 43:48

Who's the onus on proving though? I mean, is it on the is Spotify saying, oh we'll we'll blink our eyes to this unless somebody challenges it and therefore we use it.

James Cridland: 43:58

No, I think it's gonna be the other way around. I think it's gonna be the other way around because what Spotify don't want is they don't want people filling podcasts up with music that would otherwise be paid for by Spotify on their platform. You know, so if if if I was gonna put a um you know a Take That song or a Joni Mitchell song into a podcast, um then um Spotify, you know, will get a little bit concerned because they have um a separate agreement with those record companies and they should be paying those record companies a certain amount of money and blah blah blah. So I suspect that it will be, you know, a bit uh you know, if if I wanted to, I could get ACDCs back back in black and I could get that as the intro to this show. It would cost us millions of dollars, but I could do it. Um the onus would still be on me, I think, to then go to Spotify and prove that I had the music um clearances, and only after I had proved that I'd got the um the music clearances would then would Spotify then allow that. And I think that the change in the terms and conditions is Spotify can now allow that, um, because previously there hasn't been that that um that uh carve out. So if you've got a couple of million uh spare, um just so that we can have some Australian music on our podcast, um then that we could then we could end up doing that. But I think that's about as far as it goes.

Sam Sethi: 45:28

Yeah, leave it with me. I'll talk to Kylie next week. Um Does this though so somebody like a Joe Martin who has wavered his um copyright so that we can use them within podcasts. So shows like uh Adam Curry was doing uh but hasn't done for a while, you know, Booster Grand Ball, um which included music within it, and there was the podcasting 2.0 podcast license, which really needs to be reviewed again and again. But um that was saying, you know, we would allow you to use our music so you can't um sell it but you can replay it. Now I I never expect Spotify gonna use that tag, um but is that the sort of thing eventually we want to be aiming for where the license automates that rather than you having to prove it each time?

James Cridland: 46:24

Yeah, I I I mean maybe, but I think that this is a long way into the future, and what Spotify would prefer is if Joe Martin just up uploaded his music onto onto Spotify, uh, you know, of course. Um and um yeah, so I think you know that the question here is is really, you know, a little change in the terms and conditions probably isn't a big change in terms of whether or not we can use music, but it just regularizes where we are with pretty well every other platform, which is if if you do have the right. So the music that we have on this show has been custom composed for us by a company called TM Studios. They're based in Dallas, they've given us the rights, the global rights to use our music wherever we want to use our music, except on broadcast radio, where I don't believe I'm allowed to use it. Um so with that it with that exception, I have rights for um the Pod News Music. Um so theoretically, at least, Spotify could have come running at me and say and saying, where are your rights for the music that you're that you're using? Um now at least this is now regularized with pretty well every everybody else who allow music into a podcast if the proper clearances have been done. The difficulty is is that I don't actually believe that you can clear a piece of music, um, a piece of commercial music like ACDC. I don't believe that you can actually clear that globally on a podcast. I I actually think that that is still an impossibility. Um it's certainly an impossibility if you're going through the rights holders. Um so uh, you know, I I I think it's it it's interesting, but I'm not sure. I mean, I think that there are plenty of conversations around music in podcasts anyway, but I'm not sure necessarily that this is a big deal yet. But um who knows what the future might bring.

Sam Sethi: 48:20

Okay, now um a story you you just posted on Pod News Daily. Um it's about the Kelsey brothers. Um their podcast New Heinz. Um I didn't quite get. They're designing a clubhouse, which is an online merchant store, to bring together video of the podcast with merchandise opportunities. Now we heard this from YouTube saying that there will be an opportunity to put merch links within the podcast. Is this what they're doing?

James Cridland: 48:51

Yeah, this is kind of what they're doing, they're doing it a little bit uh a little bit the other way around. So on YouTube, when you watch you know MKBHD, for example, then underneath his video are links, direct links to buy an MKBHD t-shirt or a screwdriver or whatever uh whatever other tat that he's selling. Um, and and so that's all fine. Um, what uh Amazon are doing here in a trailblazing uh retail destination, um uh and I think that they've uh used other uh entertaining words like innovative and and everything else. It's basically a website, Sam, um, and it's a website that includes the video from their shows, but also includes uh links to uh Tat that you can buy with the uh Kelsey Brothers on them. Um and so it's essentially the the trailblazing retail destination here is essentially just that conversation around can we get a website which also has um some merch on it as well as um as well as the uh the video from the show. I think that's about as far as it goes. I don't it's not a particularly exciting thing, but I think but gosh, whoever wrote that that wrote that that release was um uh thought that thought that this was the most exciting thing ever. Um I have to say also the website looks as if it's um as if it's a website from like you know uh uh 2011. It's not it's not all it's not a 2026 website. Um it looks very very um old-fashioned.

Sam Sethi: 50:21

Yeah. Very weird. Well, look, I the reason why I was interested with it was three things, right? One was the timed links story we covered about Apple, right?

James Cridland: 50:30

Oh yes.

Sam Sethi: 50:30

So Transcripts timed links, nice one, Apple sells more merch fundamentally within Apple uh sites. If this is Amazon, aka Wonder in this case, then Amazon's the world's largest online retail store. Couldn't Amazon start promoting this for all podcasters and say, hey, by the way, come and work with Amazon, put your podcast here, and fulfill any retail merch links you want directly from the Amazon store?

James Cridland: 51:01

I mean, I I think that's a very interesting thing. And in fact, could Amazon take this further and propose a merch link inside RSS? Exactly. Um yeah, so that you've got that. I mean, arguably we've already got that in terms of the funding tag. Um and you could use the funding tag for a merch link and you know, and market merch. But um, yes, I mean, you know, um is there something there that Amazon could could be doing? You would you would argue that, you know, with Amazon Marketplace, with all of that stuff, um, Amazon is the perfect retail partner, uh, apart from the obvious issues, um for for any any podcaster that wants to sell merch. So um yeah, I think you make uh I think you make a good point there. And wouldn't it be interesting if you were to link it through into the into the RSS um into the uh the RSS feed? Um I d I do love the their the their release because their release is just so hyperbolic. Um so they talk about a trailblazing retail destination, and they they talk about, you know, this is uh, you know, it's um it's uh it demonstrates how Amazon works with creative entrepreneurs to build something groundbreaking. It's a website. Um but then they've got this thing, and I think we can all learn from this. They've got um that they've got one line here, uh Sam, that says um you can uh easily access each new podcast episode through and get this one-click links to Prime Video and YouTube. One click links, wow, there's a good idea. One click links, because I don't know about you, but every link that I've seen so far on the internet, you've you you have to click it four times. No, this is a one-click link. It's just brilliantly worded, it's just lovely. So um so bravo. Whoever wrote that, whoever wrote that piece of piece of PR. Yes. Whoever wrote that piece of PR, give them a rise.

Sam Sethi: 52:57

You see, I mean, sorry to labour this. I've had an Amazon affiliate link since the beginning of time, and one of the things that would be lovely is for me to be able to collate a collection of products from Amazon into a personalized page that is my page that I could drive traffic to and use within my podcast. So I think there's stuff they could do, I just don't think they will.

unknown: 53:22

That's the problem.

James Cridland: 53:23

Uh yeah, and um I mean the stuff that you could do right now to end up doing that with the Amazon affiliate link. The only problem with Amazon affiliate links is that they are separate for every single country. Oh, okay. And so if you're if you're if you're a global podcast or a global website, um then you can't actually have a button that just says buy this from Amazon and it automatically redirects to your local Amazon. Um you have to apply to every single Amazon affiliate program in every single country separately, and then have conversations around okay, well, how how do we then link to those? Um, which is one of the reasons why I don't bother. Um, because you know, I I I think I think I've got an Amazon affiliate link for the UK because of a website that I used to run you know 20 years ago. Um, so that is still up and running and working. I had one for the US for about three months, and they said, Well, you're not selling enough, we're gonna close it down. Um, and I don't have one for Canada, I don't have one for Australia, and so on and so forth. So it's another, you know, bit of a there's probably some legal reasons why they have to do that, but it's another, it's another thing where, you know, it's it's just really difficult to do this on a global basis.

Sam Sethi: 54:34

No, I I I think it's more to do with corporate structures. We've talked about wandering audible and Amazon music and the stupidity of Amazon not thinking in joined up thinking. This is another example of it with your feel it. I mean, I I used to build Amazon skills, and you could write a skill called Capital Radio in New Zealand, and it would confuse it with the Capital Radio skill in the UK because there was no unique uh skill directory. Yeah. It was it was just they and then they never think together. That's the problem with Amazon. I'm sorry to say. Anyway, indeed. There goes my party invite.

James Cridland: 55:08

Um there we are. Uh let's let's quit quickly uh have a have a rush round because not that, you know, I I I'll I've got uh yes, well, yes, and also and also Sam, at this point in the podcast, I should also say I also need to get dressed. All right. Uh oh thank God we use clean feed. So so there we are. Um there's uh numbers out of the UK for BBC Sounds. Podcast plays on the platform grew by 15%, which is interesting, but they haven't now broken out any play numbers um uh for the actual podcasts so um uh for for all of the podcasts uh globally uh anymore, which is interesting. Um there's some uh data which again I think goes to show that uh YouTube data is um that YouTube um delivers very different viewing experiences and listening experiences than other things. Uh new data showing that YouTube is used by more people in the UK than BBC Television, which is a big, big deal, except only if you use the three-minute monthly reach figure. So that's people who've used each platform for at least three minutes a month. If you do that, YouTube is number one easily.

Sam Sethi: 56:23

Is everyone listening to Pod News Daily?

James Cridland: 56:27

If you use that, YouTube is number one easily. If you don't, uh and you use the 15-minute monthly reach figure, so people who've used each platform for at least 15 minutes a month, if you look at it from a 15-minute point of view, then BBC Television is six million users ahead. So all of this stuff about YouTube being number one for podcasts and blah, blah, blah, again, if you just look at people in a one-minute monthly reach, then yes, that might be correct. But if you look at total consumption, it probably isn't correct. So we should probably remind ourselves um of that. Um and um off to Canada, 40% of podcast consumers are using YouTube most often for podcasts, according to new data from Signal Hill Insights, which has demolished my argument, hasn't it? 24% say that they only consume video podcasts in the country, though. Um, more details uh that you can get from the Signal Hill Insights website.

Announcer: 57:22

People news on the Pod News Weekly Review.

James Cridland: 57:27

Lots of uh people and jobs news. Chloe Straw, as we just mentioned, joining as director of operations at Goalhanger. They've also made a number of other um big hires uh in terms of an editorial director and a chief financial officer. So goalhanger getting quite serious now uh in terms of uh things. Um many congratulations to Hernan Lopez, who is an excellent man. And you may remember um he's had the threat of prison time uh hung over him for the last six years. Wow. Um, talking about um uh there was some legal uh conversation around uh alleged bribery to do with the World Cup and something to do with that. Anyway, that has been finally dropped by the Department of Justice in the US, which must be a big relief to everybody. Um he's always denied the uh charges. Um that's uh great news for him. Um uh a few other things. There's uh Dan Pongino, brilliant. He's uh left the FBI and gone back to podcasting. Excellent. How exciting uh is that going to be? Um uh there's a new CEO of Lemonada Media, Jessica Cordova Kramer, um, is uh stepping down. Stephanie Wittelswachts, I don't really understand how to pronounce the surname, which is why I didn't in the Pod News Daily. Um please, if somebody knows how to how to pronounce that, tell me. Uh I would really appreciate that. Um but uh a little bit of change at the top of uh there as well, and plenty of other changes uh too uh in terms of that. In terms of jobs, lots of jobs going, uh, in including jobs at Libsin to replace Rob Walsh, who has left to replace um a number of other people uh who have also left that organization. There's more news uh around Libsin to come. I'm sure you'll find that at podnews.net slash jobs, alongside um uh an opportunity for you to join uh Amazon Music in Germany, uh, for you to be director of Spotify Advertising International Business Marketing. Gosh, uh that sounds exciting. Um, but Amazon also saying that they plan to cut uh a further 370 jobs at its European HQ in Luxembourg, um, which is a big deal for Luxembourg because not that many people there. Um, so there's a thing. Uh and also Bloomberg is hiring for a head of podcasts, which is an uh an interesting thing too.

Announcer: 59:46

Podcast events on the Pod News Weekly Review.

James Cridland: 59:51

In terms of awards and events, um, there's the podcast creator summit in London, which is happening in early February. If you want to go, you should really. Be signing up. It's free. It's run by PRX from the US, Audio UK from the UK. It'll be held at Apple's London Studios at Battersea Power Station. It's a really interesting looking thing. I wish I was there for it. You can sign up for free if there are still spaces in there. We've got a few awards coming up, South by Southwest, iHeart Podcast Awards. The ARIA is also open for entry. I should point out the Golden Globes, of course, won by Amy Polar, which is what I said on this very podcast, probably two months ago. I said Amy Polar, the winner, and then and then the other people. So there we are. But that was a piece of Shoby's gloss for for podcasting that uh hopefully we can all benefit from. Megan Kelly isn't uh happy. No, uh, and she said lots of grumpy things.

Sam Sethi: 1:00:56

Did Megan Kelly not make the list? Oh, why?

James Cridland: 1:01:00

Well, uh yes. Megan Kelly claims that she made the list, but she didn't. No, she didn't. Which was which was quite entertaining. Uh yes, so she said um yes, that she um she withdrew from the event. Well, weird that you would say that only after you weren't actually nominated, love. Uh so so so there's a thing. Uh, but uh lots of uh uh lots of stuff uh going on there. And of course we shouldn't forget um uh some of the big events. Podfest going on right now here in Orlando in Florida, uh which is where I am, um, but also Podcast Movement announcing uh more exciting things for South by Southwest in Austin, Texas. More details today in the Pod News newsletter and um uh on Airfest and the Podcast Business Summit uh happening in February in Brooklyn, um, which uh again is an excellent thing.

Sam Sethi: 1:01:51

And you're at Radio Days as well, James.

James Cridland: 1:01:54

Yes, and I'm at Radio Days in Europe in Riga in Latvia in mid-March. Um looking forward to doing that. I'm talking about radio though, I'm not talking about podcasting. Uh weird, I know, but uh still there we are. That's the only thing that they allow me to talk about there. Um so uh yes, so that should be uh so that should be fun. Now, normally in the show we do um the tech stuff. Um this week we can't do the tech stuff because we've actually run out of time for it. Yo, um, but we will have more tech stuff uh next week. Um so apologies uh for that, and there's plenty to go through already. Um, but I would like to say uh thank you to our many uh supporters. Um uh you can support us at weekly.podnews.net. Um I ended up buying from that number from that money, by the way. I ended up buying Dave Jackson dinner last night. Nice. Uh so that was very excellent, uh, as well as uh Daniel J. Lewis, um, Rob Walsh and Rob Greenley. Uh so that was uh that was a fun thing, it wasn't very expensive. But um but still still kicking again, eh? Pretty well. We all we all had burgers, I can tell you that much. Apart apart from Rob, just i in case his wife is listening, Rob Walsh had a salad. Um it's important, important for you to know. Anyway, weekly.podnews.net uh is where to go. Um thank you so much um for your support. We've had a number of um of mentions on fan mail and things like that. Dave Jackson sending me um a number of a number of things. You guys don't rant much, but when you do, it's so good. Um so Dave Jackson, thank you so much um uh for that. Thank you to Cameron Mole, who's been supporting us for a long, long time. Um uh much appreciated, uh Cameron, and welcome Seth Goldstein. Goldstein, Goldstein, um, for uh becoming a new power supporter. Please tell us which way it is, Seth. That would be very kind. Um weekly.podnews.net uh is where to go uh for that. Um what have you been doing uh this week, uh Sam? Anything exciting?

Sam Sethi: 1:03:58

No, no, nothing really boring. Uh just just getting stuff fixed and working and getting ready to launch. So yeah.

James Cridland: 1:04:04

Boring, boring book. Yes, I'm looking forward to that. I'm looking forward um to learning more about your funding announcements. Indeed.

Sam Sethi: 1:04:10

As well when you're both will come together.

James Cridland: 1:04:13

Yes, yes, that would be that would be good. Um I had a very entertaining uh uh trip over here in that um uh I get to the airport nice and early. Um I'm then sitting in the airport, um, just about to get my second coffee, and all of a sudden the fire alarm goes off, and uh everybody in the airport has to evacuate, which was good. Imagine everybody from an airport evacuating and then having to wait outside for half an hour and then having to all go through security all over again. Oh no. Uh yeah, that was less than fun. Um not America. That that was well, that was that was an entertaining start, and then finally I get here um to the uh to the to the hotel. Um I I'm sitting and doing some work, writing a writing a pod news, doing all of that, and then the fire alarm goes off and we all we all have to evacuate out of the hotel. And I'm there thinking, is it me? Is it is it me? Perhaps it's me because I'm schmoking. Um I I don't know. But uh yes, that was that was very strange. And um, as we record, it's um early on uh Thursday morning. Um Podfest has yet to properly kick off, but there was some good um pre uh pre-meetings um uh last night and uh it's just really good to catch up with a lot of people. I tell you, the person whose presence is being uh is being missed is of course Todd Cochran. Uh he will be having um a um uh uh a memorial uh for him at the podcast hall of fame uh on a Friday evening. But um certainly he has been mentioned more than once in glowing uh terms. Um so uh his his presence certainly felt so uh yeah it's um it's a bit of a weird one having a big conference without um the overbearing presence of Mr. Cochrane here. Uh but I'm sure that we will get uh through the through the whole thing in this show next week. Hopefully some um some audio from the event as well.

Sam Sethi: 1:06:16

I'm sure he's watching down from his cloud, going, get your own cloud out.

James Cridland: 1:06:20

Um yes. I'm sure he is. I'm sure he's watching down and going, Ah, at least I don't have to put up the booth this time. Yes, indeed. So McKenzie, their new director of marketing. I always like a director of marketing, they have budget. Uh so McKenzie will be uh sticking that up. So best of luck um to her. Um and that's it for this week. Um you can uh support us using uh streaming sats. You can support us uh at weekly.podnews.net. Many uh thanks if you do that. And um yes, and thank you for doing that. What is it that you normally say? Because we've deleted the we've deleted the outview.

Sam Sethi: 1:07:00

Uh well, you can continue to support the show by streaming sat. You can send us super comments or boost, or better still, you can become a weekly power supporter at weekly.podnews.net. Hey, look at that. Without the notes, I can do it.

James Cridland: 1:07:13

That was very good. You remembered it entirely. What I should have said is something like um there's more details uh in the pod news uh daily newsletter, which you can get for free at podnews.net. Our music is from TM Studios. Uh our voiceover is uh Sheila D, and um whatever that voice was that you heard at the beginning, which I think is from Eleven Labs now because uh our Wondercraft, our Wondercraft um uh uh uh account has finally expired. Oh yes. I can't uh yes, exactly, exactly. So uh so there's a thing. Um uh we're hosted and sponsored by uh our sponsor Buzz Prout. Start podcasting, keep podcasting.

Announcer: 1:07:51

Get updated every day. Subscribe to our newsletter at podnews.net. Tell your friends and grow the show. Support us and support us. The pod news weekly review will return next week. Keep listening.